Corporate and Financial
Bayliner, Maxum and Trophy Boat Brands Set Out to Build Consumer Confidence With Launch of Payment Protection Promotion
LAKE FOREST, Ill., May 22 /PRNewswire-FirstCall/ -- Marine dealers for the
popular Bayliner, Maxum and Trophy boat brands will have a powerful new tool
at their disposal starting this Memorial Day weekend to help them sell more
new boats during this year's peak boat selling season. Under a Payment
Protection promotion, which continues through the Fourth of July weekend,
these three Brunswick boat brands will make the monthly boat payments for
those buyers who may unfortunately lose their jobs due to current economic
conditions.
Under the plan, Bayliner, Maxum and Trophy will pay up to nine months of
payments if the boat buyer loses his or her job within a year after the boat
purchase.
"In today's economy, it is important to alleviate consumer concerns over
many issues, including the potential of job loss," said Brunswick Chairman and
Chief Executive Officer Dustan E. McCoy. "So, we're addressing it in an
effective and impactful manner within the marine community. These brands aim
to restore some confidence for the American boat buyer so they can make their
dream boat purchase this summer, because we stand behind them not only with
quality products, but also with resourceful financing and insurance options."
Payment Protection is offered for all models in the Bayliner, Maxum and
Trophy brand lines, with the qualifying monthly payments going up to $500,
McCoy explained. Customers must take delivery of their new boats by July 6,
2009.
"These brands are among the first in the marine industry to launch such a
large-scale payment protection program, taking our cue from similar efforts
that have been used successfully in the automotive industry by Hyundai, Ford
and General Motors," said President of Brunswick's US Marine and Outboard Boat
Group divisions, Andy Graves. "We're helping our dealers remove an important
barrier to sales and reduce their inventories, while also offering true peace
of mind for our boat customers. People are understandably anxious in this
economy. Payment protection can help allay some of those fears, and help more
of our customers experience the joy of boating this summer."
About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to
instill "Genuine Ingenuity"(TM) in all its leading consumer brands, including
Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and
inboard engines; MotorGuide trolling motors; Arvor, Bayliner, Bermuda, Boston
Whaler, Cabo Yachts, Crestliner, Cypress Cay, Harris, Hatteras, Kayot, Lowe,
Lund, Maxum, Meridian, Ornvik, Princecraft, Quicksilver, Rayglass, Sea Ray,
Sealine, Triton, Trophy, Uttern and Valiant boats; Attwood marine parts and
accessories; Land 'N' Sea, Kellogg Marine, Diversified Marine and Benrock
parts and accessories distributors; IDS dealer management systems; Life
Fitness and Hammer Strength fitness equipment; Brunswick bowling centers,
equipment and consumer products; Brunswick billiards tables, Air Hockey and
foosball tables. For more information, visit http://www.brunswick.com.
SOURCE: Brunswick Corporation
CONTACT: Dan Kubera, Director - Media Relations and Corporate
Communications of Brunswick Corporation, +1-847-735-4617,
daniel.kubera@brunswick.com
Web Site: http://www.brunswick.com
