Marine
Brunswick Dealer Advantage Adds Discounted Internet Classified Listings through BoatTrader.com to Its Menu of Services
LAKE FOREST, Ill., June 20, 2007 -- Brunswick Corporation and BoatTrader.com have reached an agreement to provide qualified marine dealers discounted pricing for new and used online boat listings as part of Brunswick's Dealer Advantage initiative. BoatTrader.com features the largest marine classified site on the Internet, with an average of 1.6 million visitors per month conducting more than seven million searches for new and used boats.
To ensure inventory accuracy, dealers have access to a pass code protected inventory management tool which allows them to input changes to their inventory listings from any computer, day or night. Each account also enjoys the attention of a dedicated dealer support specialist to ensure optimum marketing effectiveness.
“The Boat Trader name has long been recognized as a powerful resource for boat buyers, as is evidenced by the strong traffic on the site,” said Dealer Advantage Director Betsy Lazzara. “Many of our dealers already have a presence on BoatTrader.com. This agreement is designed to make it even more affordable for our dealers to reach more customers in both the new and used boat markets.”
Current BoatTrader.com customers also have the opportunity to take advantage of Brunswick Dealer Advantage reduced monthly pricing by registering to participate with BoatTrader.com as a Brunswick Dealer Advantage dealer. All qualified dealers will receive the same rate discounts from BoatTrader.com regardless of their level of participation in Brunswick Dealer Advantage. Dealers interested in learning more about BoatTrader.com's special program for Brunswick Dealer Advantage dealers are invited to call a Brunswick Dealer Advantage Specialist, toll free at 1-877 GO-ADVTG (462-3884), or BoatTrader.com's Dealer Advantage representative at (877) 833-8213.
Brunswick Dealer Advantage features three levels of participation – silver, gold and platinum – each based on the percentage of the dealership's retail business dedicated to Brunswick boats and/or engines. The stronger the partnership with Brunswick, the higher the dealership's level of eligibility and the more benefits they can access through Dealer Advantage.
All U.S.-based marine dealerships that are in good standing and carry a Brunswick-owned boat line or Mercury Marine engines are eligible at the baseline silver level. There is no cost to participate, and dealers may opt to participate in all or some of the benefits depending on their unique business needs. Other benefits include real estate advisory services; discounted rates on office supplies, computers and equipment, credit card processing, payroll services, wireless phone service, small package freight and more. Through Brunswick Dealer Advantage, qualifying dealers can further improve the retail customer experience by offering competitive retail financing, extended warranties and insurance offerings directly to consumers.
Dealers can learn more about Brunswick Dealer Advantage by visiting its dedicated Website at www.brunswickdealeradvantage.com or by calling 1-877 GO-ADVTG (462-3884).
About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill “Genuine Ingenuity” in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling
motors; Teignbridge propellers; MotoTron electronic controls; Albemarle, Arvor, Baja, Bayliner, Bermuda, Boston Whaler, Cabo Yachts, Crestliner, Harris, Hatteras, Kayot,
Laguna, Lowe, Lund, Maxum, Meridian, Örnvik, Palmetto, Princecraft, Quicksilver, Savage, Sea Boss, Sea Pro, Sea Ray, Sealine, Triton, Trophy, Uttern and Valiant boats; Attwood marine parts and accessories; Land ‘N' Sea, Kellogg Marine, Diversified Marine and Benrock parts and accessories distributors; IDS dealer management systems; Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables; and Dynamo, Tornado and Valley pool tables, Air Hockey and foosball tables. For more information, visit www.brunswick.com.
Contact: Daniel Kubera
Director – Media Relations and Corporate Communications
Phone: 847/735-4617
Email: daniel.kubera@brunswick.com
