Marine
Brunswick Dealer Advantage Offers Reduced Pricing for Website and Lead Management Solutions to Dealers through Channel Blade Technologies (TM)
LAKE FOREST, Ill., June 21, 2007 – As part of its expanding Dealer Advantage offering, Brunswick Corporation announced today that it will offer its qualified marine dealerships reduced pricing for Website and lead management solutions through Channel Blade Technologies.
“Boat dealers have enough to do without having to be Internet experts,” said Brunswick Chairman and Chief Executive Officer Dustan E. McCoy. “By providing them with more affordable access to professional Website solutions, we are introducing yet another advantage to help their businesses succeed. Combined with the lead management solution, dealers will have powerful tools to generate more leads and to convert more leads into sales.”
Channel Blade's Website solutions include intuitive content management functionality that enables each dealer to make changes to their site instantly. A dealer can update photographs, add models, modify and distribute inventory to third-party classified portals and much more without time consuming and costly programming.
“Channel Blade's Website solutions make managing your online business easy,” said Channel Blade's Founder and Executive Vice President Charles Lewis. “Our Websites directly contribute to the success of the most profitable dealerships in the industry – more leads in less time drive more profits.”
Dealer Advantage participants also will have access to discounted pricing for Channel Blade's Footsteps™ lead management solution. Footsteps allows a dealership to manage all of its leads in one central Web-based tool, monitor follow up and measure resulting sales. Footsteps also enables dealers to easily run targeted marketing campaigns and increase the efficiency of the dealership's day-to-day operations.
“Industry experts approximate that 60 percent of Internet leads currently go completely unanswered,” said Dealer Advantage Director Betsy Lazzara. “If even a small percentage of those leads can be converted to sales it's a significant source of potential revenue for our dealers.”
All participating Brunswick Dealer Advantage dealers will have access to significant savings on Website and lead management solutions. Dealers achieving the gold and platinum levels will benefit from additional products and services including reduced pricing for on-site education as well as lead and inventory integration with IDS – Brunswick's dealer management system. In addition, platinum level dealers will have access to product data for all Brunswick brands they carry. By registering with Channel Blade as a Brunswick Dealer Advantage dealer, current Channel Blade customers also may be eligible for these benefits.
Brunswick Dealer Advantage features three levels of participation – silver, gold and platinum – each based on the percentage of the dealership's retail business dedicated to Brunswick boats and/or Mercury Marine engines. The stronger the partnership with Brunswick, the higher the dealership's level of eligibility and the more benefits they can access through Dealer Advantage.
All U.S.-based marine dealerships that are in good standing and carry a Brunswick-owned boat line or Mercury Marine engines are eligible at the baseline silver level. There is no cost to participate and dealers may opt to participate in all or some of the benefits depending on their unique business needs. Other benefits include real estate advisory services; discounted rates on office supplies, computers and equipment, credit card processing, payroll services, wireless phone service, small package freight and more. Through the Brunswick Dealer Advantage, qualifying dealers can further improve the retail customer experience by offering competitive retail financing, extended warranties and insurance offerings directly to consumers.
Dealers can learn more about Brunswick Dealer Advantage by visiting its dedicated Website at www.brunswickdealeradvantage.com or by calling 1-877 GO-ADVTG (462-3884).
Note: This offering does not create any rights or authority. Please consult your brand agreement(s) relative to Internet advertising to ensure compliance.
About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill “Genuine Ingenuity”TM in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Teignbridge propellers; MotoTron electronic controls; Albemarle, Arvor, Baja, Bayliner, Bermuda, Boston Whaler, Cabo Yachts, Crestliner, Harris, Hatteras, Kayot, Laguna, Lowe, Lund, Maxum, Meridian, Örnvik, Palmetto, Princecraft, Quicksilver, Savage, Sea Boss, Sea Pro, Sea Ray, Sealine, Triton, Trophy, Uttern and Valiant boats; Attwood marine parts and accessories; Land ‘N' Sea, Kellogg Marine, Diversified Marine and Benrock parts and accessories distributors; IDS dealer management systems; Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables; and Dynamo, Tornado and Valley pool tables, Air Hockey and foosball tables. For more information, visit www.brunswick.com.
Contact: Daniel Kubera
Director – Media Relations and Corporate Communications
Phone: 847/735-4617
Email: daniel.kubera@brunswick.com
