Marine
Brunswick Dealer Advantage Offers Lead Generation Capabilities and Discounted Internet Advertising to Dealers through iboats.com
LAKE FOREST, Ill., June 22, 2007 -- Brunswick Corporation announced today that it will offer lead generation capabilities and discounted Internet-based advertising through iboats.com to qualified marine dealerships as part of Brunswick's Dealer Advantage initiative. Under Dealer Advantage, all qualified dealerships that carry Brunswick boats and/or Mercury Marine engines are eligible to receive discounted rates with graduated savings as their participation levels increase.
Current iboats.com customers also have the opportunity to take advantage of the reduced monthly Dealer Advantage pricing if they register to participate with iboats.com as Brunswick Dealer Advantage dealers.
“Statistics show that three out of four retail customers are researching their boat purchases via the Internet,” said Brunswick Chairman and Chief Executive Officer Dustan E. McCoy. “Our goal is to team up with the best partners in that medium to provide information, while promoting and preserving the dealer-customer relationship.”
The iboats.com site features comprehensive new boat and engine data for one-stop consumer research. In addition, iboats.com is the leading Internet retailer of marine parts and accessories in North America. Combined with its new and used boat search capabilities, it boasts up to four million visitors per month and an on-line forum community in excess of 90,000 members.
“The Internet has forever changed the way people shop for boats,” said Dealer Advantage Director Betsy Lazzara. “And because the traditional marine business model is evolving, Brunswick is taking proactive steps to help its dealers reach customers more effectively.”
Brunswick Dealer Advantage features three levels of participation – silver, gold and platinum – each based on the percentage of the dealership's retail business dedicated to Brunswick boats and/or Mercury Marine engines. The stronger the partnership with Brunswick marine, the higher the dealership's level of eligibility and the more benefits they can access through Dealer Advantage.
All U.S.-based marine dealerships that are in good standing and carry a Brunswick-owned boat line or Mercury Marine engines are eligible at the baseline silver level. There is no cost to participate, and dealers may opt to participate in all or some of the benefits depending on their unique business needs. Other benefits include real estate advisory services; discounted rates on office supplies, computers and equipment, credit card processing, payroll services, wireless phone service, small package freight and more. Through Brunswick Dealer Advantage, qualifying dealers can further improve the retail customer experience by offering competitive retail financing, extended warranties and insurance offerings directly to consumers.
Dealers can learn more about Brunswick Dealer Advantage by visiting its dedicated Website at www.brunswickdealeradvantage.com or by calling 1-877 GO-ADVTG (462-3884).
Note: This offering does not create any rights or authority. Please consult your brand agreement(s) relative to Internet advertising to ensure compliance.
About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill “Genuine Ingenuity”Ô in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Teignbridge propellers; MotoTron electronic controls; Albemarle, Arvor, Baja, Bayliner, Bermuda, Boston Whaler, Cabo Yachts, Crestliner, Harris, Hatteras, Kayot, Laguna, Lowe, Lund, Maxum, Meridian, Örnvik, Palmetto, Princecraft, Quicksilver, Savage, Sea Boss, Sea Pro, Sea Ray, Sealine, Triton, Trophy, Uttern and Valiant boats; Attwood marine parts and accessories; Land ‘N' Sea, Kellogg Marine, Diversified Marine and Benrock parts and accessories distributors; IDS dealer management systems; Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables; and Dynamo, Tornado and Valley pool tables, Air Hockey and foosball tables. For more information, visit www.brunswick.com.
Contact: Daniel Kubera
Director – Media Relations and Corporate Communications
Phone: 847/735-4617
Email: daniel.kubera@brunswick.com
