Marine
Brunswick Marine and Silver Boats Extend Agreement for Wider Distribution in Europe
LAKE FOREST, Ill., Sept. 5, 2007 – Silver Veneet Oy, which makes one of the most popular boat brands in the Nordic countries, will soon broaden its presence in Europe through an exclusive marketing and distribution agreement with Brunswick Marine in EMEA, a unit of Brunswick Corporation (NYSE: BC).
Brunswick Marine's extensive European distribution network currently represents Silver Boats in Sweden. Brunswick will immediately extend that representation throughout Finland, Norway and the Baltic countries and will soon introduce Silver to its dealers and distributors throughout most of Europe.
“We are extremely pleased to reach this agreement,” explained Jacques Bronchart, president – Brunswick Marine in EMEA. “We see this as an excellent opportunity to serve our distribution network with the best possible products in all segments.”
Juhani Haapaniemi, managing director of Silver Boats, adds, “Silver and Mercury are both well known and respected brands. We are convinced that this cooperation will help us to reach and maintain the top positions in the marketplace.”
Silver, based in Ähtäri, Finland, is a favorite with both fishermen and pleasure boaters. Its unique AluFibre™ construction melds the best of both aluminum and fiberglass. Silver's aluminum hull and reinforced plastic interior produce craft that are exceptionally durable, comfortable and safe. Silver offers
a selection of 16 different models, all of which will feature Mercury Marine propulsion, including Mercury and Mariner outboard engines, MerCruiser sterndrive engines and diesel engines from Cummins-MerCruiser.
About Brunswick Marine in EMEA
Brunswick Marine in EMEA, headquartered in Belgium, is a manufacturing, marketing and distribution subsidiary of Mercury Marine and a unit of Brunswick Corporation, offering marine products and services in Europe and Africa. Engine brand names are Mercury and Mariner outboards, Mercury MerCruiser inboards; plus MotorGuide electric motors; Quicksilver parts and accessories; and boat lines Uttern, Örnvik, Quicksilver, Arvor, Baja, Bayliner, Boston Whaler, Lodestar, Maxum, Meridian, Sea Ray, Trophy and Valiant.
About Silver Boats
Silver Boats, located in Ähtäri, Finland, is a manufacturing and marketing company specializing in multi-purpose leisure and fishing boats combining rugged aluminum hulls with convenient glass fiber decks and inner liners in their unique AluFibre™ construction. Silver Boats, established in 1990, offers an extensive boat range from 4.05 meters to 7.30 meters. Silver Boats is part of Solifer Group, Scandinavia's leading supplier of leisure vehicles including caravans, motor homes, boats, scooters and bikes.
Contact: Daniel Kubera
Director – Media Relations and Corporate Communications
Phone: 847-735-4617
Email: daniel.kubera@brunswick.com
