Marine
Brunswick Latin America Welcomes New Dealership Serving Northern Mexico
LAKE FOREST, Ill., Oct. 8, 2007 – Brunswick Latin America Group (BLAG), a unit of Brunswick Corporation (NYSE: BC), today welcomed a new dealer/partner to its emerging distribution network in the region.
PowerBoats, a new name on the Mexican boating scene, today opened its initial dealership in Monterrey. It is the first of several dealerships and marinas PowerBoats plans to open throughout northern Mexico in the next few years. It will carry several Brunswick boat brands, including Bayliner, Maxum, Triton and Trophy as well as Mercury Marine engines. The new 17,500-square-foot facility will also offer a full service center along with retail financing.
The PowerBoats organization already operates a marina at Puerto Penasco and has plans to develop marinas in San Carlos and Altata. It also is developing dealerships in Guadalajara, Culiacan and San Carlos.
“We are honored to partner with PowerBoats and are particularly excited that its strategy of offering a full solution to boaters in the area, including dealerships, marinas, financing and service, mirrors our approach to developing the potential of Mexico's marine market,” explained William J. Gress, president of the Brunswick Latin America Group. “We share their vision of the future and stand ready to help make that vision a reality.”
Brunswick, as part of its efforts to increase its global presence, has tapped local management talent and established offices and operations in various regions of the world, Gress explained. Latin America is one of those strategic regions, with great future potential. Mexico, for example, has numerous lakes as well as nearly 6,300 miles of coastline along the Gulfs of Mexico and California and the Pacific Ocean. It offers access to both saltwater and freshwater boating and a growing middle class demanding more recreational products and services.
“The key challenge is to create a recreational culture in the region, in particular a nautical culture, by the development of world-class dealers and strategic partnerships,” Gress said. “The grand opening of PowerBoats launches the strategy in the region.”
Based in Monterrey, Brunswick Latin America Group has some key initiatives in the region, including:
- Efficient distribution of Brunswick products in the region, with an intelligent approach by building long-term relationships with strategic partners.
- Quality service of Brunswick products, in particular, boats and engines in the region, and
- Facilitating access to water by supporting marinas and other projects to develop a world-class marine infrastructure.
“As our strategic partner, PowerBoats will provide a full solution to boating enthusiasts in the north of Mexico,” Gress said, “and will play a critical role to helping achieve our objectives in Latin America.”
About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill “Genuine Ingenuity”Ô in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Teignbridge propellers; MotoTron electronic controls; Albemarle, Arvor, Baja, Bayliner, Bermuda, Boston Whaler, Cabo Yachts, Crestliner, Harris, Hatteras, Kayot, Laguna, Lowe, Lund, Maxum, Meridian, Örnvik, Palmetto, Princecraft, Quicksilver, Rayglass, Savage, Sea Boss, Sea Pro, Sea Ray, Sealine, Triton, Trophy, Uttern and Valiant boats; Attwood marine parts and accessories; Land ‘N' Sea, Kellogg Marine, Diversified Marine and Benrock parts and accessories distributors; IDS dealer management systems; Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables; and Dynamo, Tornado and Valley pool tables, Air Hockey and foosball tables. For more information, visit www.brunswick.com.
Contact: Daniel Kubera
Director – Media Relations and Corporate Communications
Phone: 847-735-4617
Email: daniel.kubera@brunswick.com
