Marine
Mercury Marine presents service award to authorized dealerships
FOND DU LAC, Wis. – Mercury Marine will present 69 dealerships with a Service Customer Satisfaction Index Award for 2007.
As part of Mercury Marine's commitment to ensuring the highest level of customer service in the marine industry, the company measures the satisfaction of consumers after having service work performed on their Mercury outboard or MerCruiser sterndrive products.
Recipients of this award displayed their ongoing commitment to providing exemplary customer service. The results of the award were based on the responses of customers who had work performed at an authorized Mercury dealership during the past year for products under warranty.
“We are thrilled to see these dealers win the Service CSI Award,” said Brad Weber, Director of Field Service Development and Operations for Mercury Marine. “Many of the winning dealers also won the award in 2006, and that is great to see. We look forward to their success in 2008.”
The CSI score for each dealership is kept and monitored by Mercury Marine. After warranty work has been completed, Mercury sends out a Service CSI survey to the consumer, asking him or her to rate the service received. Consumers are asked to rate their overall service satisfaction with the dealer, rate their satisfaction with the Service Advisor at the dealer, and also indicate if they would re-visit the dealer again in the future. Tracking Service CSI scores is a way Mercury evaluates the effectiveness of its individual dealers and of its own policies and training programs. Dealerships that score high in Mercury's Service CSI surveys are recognized through the awards program.
Mercury Marine is the world's leading manufacturer of recreational marine propulsion engines. A $2.3 billion division of Brunswick Corporation (NYSE: BC), Mercury and its 6,200 employees worldwide provide engines, boats, services and parts for recreational, commercial and government marine applications. Mercury's industry-leading brand portfolio includes Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Mercury and Teignbridge propellers; MotoTron electronic controls; Mercury inflatable boats; Mercury SmartCraft electronics; and Mercury and Quicksilver parts and oils. Mercury Marine's OptiMax engine was ranked "Highest in Customer Satisfaction with Two-Stroke Outboard Engines Two Years in a Row, Tied in 2007" by J.D. Power and Associates, and Mercury MerCruiser engines were ranked "Highest in Customer Satisfaction with Sterndrive Engines, Two Years in a Row." More information is available at www.mercurymarine.com.
CONTACT: Steve Fleming
Communications Director
Mercury Marine
Phone: 920-929-5340
Email: steve_fleming@mercmarine.com
