Marine
Brunswick Dealer Advantage Expands to Canada
Helps Marine Dealers Reduce Costs, Increase Revenue
LAKE FOREST, Ill. Jan. 18, 2008 – Brunswick Corporation (NYSE: BC) is pleased to announce that it will expand Brunswick Dealer Advantage to marine dealers in Canada beginning March 1, 2008.
The initiative was first introduced in the United States in 2007. Brunswick Dealer Advantage is a menu of benefits and services either offered through the company or through program partners. They are designed to help Brunswick marine dealers reduce costs, increase revenue, and improve productivity. Brunswick Dealer Advantage offerings target three specific areas: enhancing the retail customer buying experience; attracting and retaining employees; and operations excellence and cost reduction.
“Through communication with our Canadian dealers, we've identified specific areas where Brunswick can leverage its resources to assist our Canadian dealers build long-term value in their businesses,” said Dustan E. McCoy, Brunswick chairman and chief executive officer. “This is a win-win partnership for both our dealers and for Brunswick, as stronger dealers contribute to stronger Brunswick brands.”
Qualified dealers include all Canadian marine dealerships that are in good standing and carry Brunswick boats and/or Mercury engines, and Mercury service only dealers. There is no cost to qualifying dealers to participate in Brunswick Dealer Advantage, and dealers may opt to participate in all or as many benefits as they desire, depending on their unique business needs.
Brunswick Dealer Advantage features three levels of participation – Silver, Gold and Platinum – each based on the amount of the dealership's retail business with Brunswick. The deeper the relationship with Brunswick, the higher the dealership's level of eligibility and the more benefits they can access.
The list of Brunswick Dealer Advantage benefits available in Canada includes preferred pricing on services such as customized retirement strategies and succession planning; supplier pricing on automobiles for dealership use and personal vehicles for employees; discounted rates on computers and equipment, Internet advertising, Web site management and design, and lead management solutions; preferred pricing on programs to enhance the customer buying experience including extended product protection; and long-term business enhancement programs such as discounts on achieving Brunswick marine certification and participation in a 20 Group, which allows dealers to learn from peers with whom they don't compete directly. There are also more programs in the works.
“The pilot program that Brunswick launched in the U.S. in 2007 proved very successful— with more than 25 percent of eligible dealers participating within less than 10 months of kick-off— giving us confidence for a Canadian launch,” said Betsy Lazzara, Brunswick dealer advantage director. “In Canada, we anticipate aggressive growth in its first year and continued expansion and additions in the years to come. We already are pursuing additional programs and benefits specific to the Canadian market for introduction in the spring and summer months.”
Dealers can learn more about Brunswick Dealer Advantage by visiting its dedicated Web site at www.brunswickdealeradvantage.com or by calling 1-877 GO-ADVTG (462-3884).
About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill “Genuine Ingenuity”Ô in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Teignbridge propellers; MotoTron electronic controls; Albemarle, Arvor, Baja, Bayliner, Bermuda, Boston Whaler, Cabo Yachts, Crestliner, Harris, Hatteras, Kayot, Laguna, Lowe, Lund, Maxum, Meridian, Örnvik, Palmetto, Princecraft, Quicksilver, Savage, Sea Boss, Sea Pro, Sea Ray, Sealine, Triton, Trophy, Uttern and Valiant boats; Attwood marine parts and accessories; Land ‘N' Sea, Kellogg Marine, Diversified Marine and Benrock parts and accessories distributors; IDS dealer management systems; Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables; and Dynamo, Tornado and Valley pool tables, Air Hockey and foosball tables. For more information, visit www.brunswick.com.
Contact: Daniel Kubera
Director – Media Relations and Corporate Communications
Phone: 847-735-4617
Email: Daniel.kubera@brunswick.com
