Marine
Boston Whaler’s First Factory Owners Club Provides Special Owner Benefits with Online Ease
EDGEWATER, Fla., February 15, 2008 – Boston Whaler® Boats is launching its 50th
anniversary year as a leading manufacturer of recreational fishing and pleasure boats
with the February introduction of the company's first official, factory-sponsored owners
club. The Boston Whaler Owners Club features a still-growing package of exclusive
discounts and offers, fellow Whaler® owner interaction, special events and many other
benefits available only to Whaler owners. These benefits are all geared to enhance the
value of their Whalers and the enjoyment of their time on and off the water. The club is
operated as a totally interactive, virtual online experience with free membership for
current Whaler owners.
“For 50 years, Boston Whalers have been universally recognized as unique and
superior products. As a result, Whaler owners have been an intensely loyal group,” said
John Ward, President of Boston Whaler. “The Boston Whaler Owners Club is designed
to help Whaler owners and their families enjoy their boats and their total ownership
experience in the best possible way. This is one way we can express our appreciation
and give those owners a new level of support.”
Club members have the opportunity to receive special discounts and offers on a wide
variety of products and services from some of the most prominent names in the marine
industry.
A partial list of the wide range of benefits for Boston Whaler Owners Club members
currently includes:
- Exclusive sponsor discounts and benefits:
Mercury® Marine: The world leader in recreational marine engines offers club
members 10% off a purchase of $100 or more for Mercury clothing and accessories at
the Mercury Dockstore, and 15% off the list price of a Mercury Product Protection
extended service contract through December 2008.
Boat Trader®: 20% discount on listing the owner's boat for sale online at
boattrader.com.
Shurhold® / Yacht Brite®: A free gift for signing up to join the club.
National Marine Manufacturers Association (NMMA®): A 15% discount on e-ticket
adult admissions to NMMA boat shows.
Threds: The official apparel vendor for the Boston Whaler Owners Club. Owners will
receive 15% off all items at whalerapparel.com.
Boater's Choice: 25% off first year's insurance premiums for new Whalers, 15%
premium discount on pre-owned Whalers 10 years old or less; outstanding coverage
benefits.
BoatUS: 60 days free on-water towing from BoatUS; towing, battery jumps and fuel
delivery, 24-hour dispatch service for immediate assistance, and more.
Pure Fishing: Web discount program offering 10% off the suggested retail price of
items from leading manufacturers including Berkley®, Abu Garcia®, Fenwick®, Stren® and
Spiderwire®.
The growing list of club benefits also includes:
- Free e-magazine and newsletters
- A special Web site featuring:
- Recipes, travel tips and event details
- Owners' video site
- Owner contests – photos, videos, etc.
Whaler owners can register online for their free membership at
www.bostonwhalerownersclub.com.
ABOUT BOSTON WHALER
Founded in 1958 and headquartered in Edgewater, Florida, Boston Whaler is a
business unit of Brunswick's Outboard Boat Group. Whaler is the leading manufacturer
of unsinkable family fishing boats 11 to 35 feet. For more information on The
Unsinkable Legend™, please visit www.whaler.com, or for video footage visit
www.whaler.tv.
ABOUT BRUNSWICK CORPORATION
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill “Genuine
Ingenuity”™ in all its leading consumer brands, including Mercury and Mariner outboard
engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling
motors; Teignbridge propellers; MotoTron electronic controls; Albemarle, Arvor, Baja,
Bayliner, Bermuda, Boston Whaler, Cabo Yachts, Crestliner, HarrisKayot, Hatteras,
Lowe, Lund, Maxum, Meridian, Örnvik, Palmetto, Princecraft, Quicksilver, Savage, Sea
Boss, Sea Pro, Sea Ray, Sealine, Triton, Trophy, Uttern and Valiant boats; Attwood
marine parts and accessories; Land ‘N' Sea, Kellogg Marine, Diversified Marine and
Benrock parts and accessories distributors; IDS dealer management systems; Life
Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling
centers, equipment and consumer products; Brunswick billiards tables; and Valley-
Dynamo pool, Air Hockey and foosball tables. For more information, visit
www.brunswick.com.
Contact: Kim Hegel/Director of Marketing
Phone: (386) 409-6440
Email: Kim.Hegel@whaler.com
