Marine
Brunswick Marine in Europe, Middle East and Africa Announces Organizational Structure
BRUSSELS, Belgium, May 23, 2008 – Brunswick Marine in Europe, Middle East and Africa (EMEA), a unit of Brunswick Corporation (NYSE: BC), announced today that it has adopted a new organizational structure.
“With this organization we seek to combine regional market leadership with core product leadership to bring our business closer to our customers, as well as the market,” said Brunswick Marine in EMEA President John C. Pfeifer. “We must have a product-focused organization built around leveraging our expertise and passion for innovation, to create the most coveted products and experiences. This new structure also is aimed at creating a more customer-focused organization to fulfill our Brunswick vision to lead and operate the world's best known and most profitable lifestyle brands.”
The business has been reorganized around five major regions: Southern Europe, Central Europe, Northern Europe, CIS, and Middle East/Africa. The general managers of these regions, who will all report to Pfeifer, are:
- Ferruccio Villa - general manager South Europe, which includes Italy, Spain, Portugal, Greece, Austria, Hungary, Slovakia, Romania, Slovenia, Croatia and the Balkans;
- François Sébire - general manager Central Europe, will direct Brunswick efforts in France, Belgium, The Netherlands, Germany, Switzerland, UK, Poland and Czech Republic;
- Jussi Sepponen - general manager North Europe, will be responsible for serving Finland, Norway, Sweden, Denmark and Iceland;
- Jean-Claude Clavier - general manager Russia and CIS, will continue to lead Brunswick's business development in these regions; and
- Jean-Louis Rekinger - general manager, Middle-East and Africa will lead business in these two important territories.
Product leadership team
“We are implementing an operating model that matrixes product leadership with our newly formed regional leadership,” Pfeifer continued. The following individuals comprise the product leadership team:
- George Armendariz - vice president and general manager, boat brands and products, will lead Brunswick's boat products across all brands, including European and U.S. boat brands;
- Nico Bauduin - director of outboard engine products, will focus on expanding Mercury's outboard business and market penetration in the region;
- Reinhard Burk - director of business development for sterndrive & inboard engines, will lead the expansion of this business across the region, as well as support Cummins MerCruiser Diesel; and
- Tony Rudd - vice president - operations, will be responsible for after-sales service, and operations excellence, including Lean Six Sigma, quality, technical product design and strategic sourcing as well as overseeing boat manufacturing in Poland.
About Brunswick Marine in EMEA
Brunswick Marine in EMEA, headquartered in Belgium, is a unit of Brunswick Corporation, offering Mercury and Mariner outboards, Mercury MerCruiser sterndrive and inboard engines; MotorGuide electric motors; Quicksilver parts and accessories; and boat brands Aquador, Arvor, Askeladden, Bella, Bayliner, Boston Whaler, Flipper, Lodestar, Maxum, Meridian, Quicksilver, Örnvik, Sea Ray, Trophy, Uttern and Valiant.
Contact: Daniel Kubera
Director – Media Relations and Corporate Communications
Phone: +1 847-735-4617
Email: daniel.kubera@brunswick.com
