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Sea Ray® Announces My2009 Ambassador Dealers

Knoxville, Tenn. – August 5, 2008 – Each year, Sea Ray dealerships participating in the company’s precedent-setting Master Dealer Program must recertify their dealership as the manufacturer continues to raise the bar on customer service and satisfaction. In response to the latest annual recertification process, a total of 53 Sea Ray dealerships have achieved the highest status of “Ambassador Dealers” for the upcoming model-year 2009.

“We’re very proud of all of our Ambassador Dealers, and we’re happy to report that this year we had four more Ambassador Dealers than we had last year,” said Rick Stone, president of Sea Ray Boats. “The Master Dealer Program has been an important initiative for us, for our dealers and for the retail customer. It has become part of our dealer network culture to make the boating experience as pleasurable and memorable as possible. Our dealers play a critical role in making sure our owners get the first-class treatment that we demand as a company.”

Sea Ray created its Master Dealer Program, the first standards-based program in the boating industry, 12 years ago. In the process, the company made a promise of continued excellence to its customers. To qualify, dealerships have to meet more than 110 stringent customer-care and operational standards, as well as submit to yearly on-site evaluations by an independent consultant. Ambassador Dealers must not only meet all the demanding Master Dealers requirements, but also fulfill special criteria related to overall performance quality, outstanding customer satisfaction, and a commitment to delivering a superior customer experience.

“Reaching Ambassador Dealer status requires a considerable investment in time, training and expense on the dealer’s part. It’s not easy,” said Ed Boncek, director of dealer management systems at Sea Ray.

“Year after year, our dealers are reaping the benefits of their extra efforts with increased sales, market share and customer loyalty. That’s why more of our dealers are doing what it takes to raise their dealership’s status to the Ambassador level. Plus, our promise to providing our customers with a superior ownership experience remains strong. It’s really a win-win situation.”

This year’s Ambassador dealerships are:

Bassett Boat Company in Springfield , Mass.	MarineMax Surfside 3 in Lindenhurst and Westhampton Beach, N.Y.
Clark's Landing Boat Sales in Chester and Shady Side, Md.	Parker Boat Co. in Orlando, Fla.
Cumberland Sea Ray in Bronston, Ky.	Parker Boats in Daytona, Fla.
Hurst Marina in Manotick, Ont., Canada	Paul's Marine in Lewis Center, Ohio
Hutchinson's Boatworks in Alexandria Bay, N.Y.	Peters Marine Service in Allentown, Penn.
Hyannis Marina in Hyannis and Falmouth, Mass.	Port Sandfield Marina in Port Sandfield, Ont., Canada
Lake Wylie Marina in Lake Wylie, S.C.	Prince William Sound in Woodbridge, Va.
M&P Mercury Sales in Burnaby, B.C., Canada	Russell Marine – Kowaliga in Alexander City, Ala.
Marina Fortin Inc. in Noix, Quebec, Canada	Russell Marine – Real Island in Equality, Ala.
MarineMax Joppa in Joppa, Md.	Russell Marine – River North in Alexander City, Ala.
MarineMax White Marsh in White Marsh, Md.	Russell Marine – The Ridge in Alexander City, Ala.
MarineMax Mid-Atlantic in Bear, Del., and Lake Hopatcong, N.J.	Sea Ray of Boston in Medford, Mass.
MarineMax of Central Florida in Clearwater and Tampa, Fla.	Sea Ray of Charleston in Charleston, S.C.
MarineMax of Georgia in Cartersville, Ga.	Sea Ray of Lexington in Nicholasville, Ky.
MarineMax of Ohio in Port Clinton, Ohio	Sea Ray of Louisville in Louisville, Ky.
MarineMax of Sarasota in Sarasota, Venice and Cape Haze, Fla.	Sea Ray of Savannah in Thunderbolt, Ga.
MarineMax of Southwest Florida in Naples, Fla.	Skipper Bud's in Coopersville, Mich., and Winthrop Harbor, Ill.
MarineMax of SE Florida in Miami and Stuart, Fla.	Skyline Marina Limited in Orillia, Ont., Canada
MarineMax of SE Florida in N. Palm Beach and Pompano Beach, Fla.	The Sail & Ski Center in Austin and San Antonio, Texas
MarineMax Surfside 3 in Norwalk and Brookfield, Conn.	Treasure Island Marina in Destin and Panama City, Fla.

For a complete list of Sea Ray Master Dealers and Ambassador Dealers for model-year 2009, please visit www.searay.com/master_dealer_list.asp.

ABOUT SEA RAY
Founded in 1959, Sea Ray is the world’s largest manufacturer of superior quality pleasure boats. Sea Ray is headquartered in Knoxville, Tenn., and operates as part of the Boat Group division of Brunswick Corporation. With more than 40 models ranging from 17 to 60 feet, Sea Ray makes a boat for every lifestyle — each built with a unique commitment to quality, craftsmanship, and excellence throughout. Additional information about Sea Ray is available at www.searay.com.

For additional information, contact:
Chris Helton
Marketing Manager
Sea Ray Boats
2600 Sea Ray Blvd.
Knoxville, TN 37914
Phone (865) 522-4181 / Fax (865) 971-6444
chelton@searay.com