Marine
Brunswick Offers All Its Dealers Access to Gold and Platinum Business Services
LAKE FOREST, Ill., Jan. 19, 2010 – The marine operations of Brunswick Corporation (NYSE: BC) are taking aggressive steps to further support their entire dealer networks – those selling both Brunswick brand boats and Mercury Marine engines -- by making Gold- and Platinum-level dealer business services under the Brunswick Dealer Advantage now available to all Brunswick marine dealers for the first time ever. The company’s Open Access promotion is effective from Jan. 1 through June 30.
Brunswick Dealer Advantage offers 27 leading business services to its marine dealerships to help them drive growth and profitability. Previously, Gold- and Platinum-level programs were only open to dealers with a large share of sales in Brunswick marine products. Now, Gold and Platinum services are open to all Brunswick marine dealers, and during this period eligibility is not determined by volume.
“Dealer Advantage is an important way for us to help our outstanding dealers succeed, so we are pleased to be able to offer everyone our premium-level programs,” said Brunswick Chairman and Chief Executive Officer Dustan E. McCoy. “The broad menu of business services helps dealers attract more retail customers, retain valued employees, enhance operations and reduce expenses. In fact, Dealer Advantage preferred rates have already saved our marine dealers more than $7 million. Open Access will broaden the impact.”
The Gold and Platinum programs now open to all boat and engine dealers are AdvantageCare healthcare, Aetna dental and vision, Arthur Gallagher business insurance, AXA group retirement plans, AXA succession plans, ADP payroll and tax administration plus discounts on Brunswick Billiards and Life Fitness product, and even General Motors automobiles for the dealership and its employees.
Open Access also offers deeper Platinum-level discounts to all boat and engine dealers on these Silver-level programs: ChannelBlade Web site marketing services, Grubb & Ellis real estate services, iBoats.com online boat listings and leads, Spader business management 20 Groups and US Bank credit card processing. Further, as Open Access makes these service levels available to all dealers, current Gold and Platinum dealers may see expanded services and more discounts, made possible by broader and increased participation levels.
“We are committed to offering our marine dealers the best business support in the industry,” said Brunswick Boat Group President Andy Graves. “Dealer Advantage makes a difference. Already, close to two-thirds of our marine dealers participate in the program. By opening access to platinum-level business services, we can help all Brunswick dealers with important tools to build long-term profitability and growth.”
“Brunswick Dealer Advantage offers all our marine dealers a collection of business services that are unmatched in the industry,” said Mercury Marine President Mark Schwabero. “Supporting our dealers has always been a fundamental principle at Brunswick. Their success is our success. Open Access helps all our dealers move ahead in 2010.”
Every Brunswick marine dealership in good standing can participate – this includes dealers who carry Brunswick boats, Mercury Marine engines, Brunswick marine parts and accessories, and Mercury Marine service only dealers.
“I can think of no better way to celebrate the start of our fourth year in operation than by reaching out to every Brunswick dealer with Open Access,” said Brunswick Dealer Advantage Specialist Kirsten Schuchardt. “It’s very rewarding to be able to truly have an impact on our dealer’s bottom line with our added-value services. Open Access allows all of our dealers to broaden their participation. And there will be more news to come.”
There is no cost to the dealer to participate in Brunswick Dealer Advantage, and they can choose the number of programs that fits their unique business needs. Sign-up is only a phone call away – dealers can contact the chosen program partner directly to enroll. Brunswick Scholarships is the only program requiring a set level of Brunswick product sales during Open Access. Dealers can learn more about Brunswick Dealer Advantage by visiting www.brunswickdealeradvantage.com or calling 1-877-462-3884.
About Brunswick Dealer Advantage
Brunswick Dealer Advantage offers a broad range of dealer services designed to enhance the long-term profitability of Brunswick’s dealer partners. In the United States, there are 27 business services focused on three areas: attracting more retail customers, rewarding employees and enhancing profitability. Retail marketing services include: Blue Water Finance, Boater’s Choice insurance, Brunswick Product Protection and Mercury Product Protection extended service contracts, BoatTrader.com, iBoats.com, Channel Blade internet marketing and BoatingStore.com parts sales. Employee rewards include General Motors supplier pricing, AdvantageCare healthcare and savings on Aetna dental and vision care. Profitability enhancing services include inventory financing through Brunswick Acceptance Corporation, savings on UPS shipping, Staples office products and US Bank credit card processing. For information on all Brunswick Dealer Advantage programs, visit http://www.brunswickdealeradvantage.com or call 877- 462-3884.
About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity"(TM) in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land 'N' Sea, Kellogg Marine, Diversified Marine and Benrock parts and accessories distributors; Arvor, Bayliner, Bermuda, Boston Whaler, Cabo Yachts, Crestliner, Cypress Cay, Harris, Hatteras, Lowe, Lund, Meridian, Ornvik, Princecraft, Quicksilver, Rayglass, Sea Ray, Sealine, Triton, Trophy, Uttern and Valiant boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables and foosball tables. For more information, visit http://www.brunswick.com.
Contact: Daniel Kubera
Director – Media Relations and Corporate Communications
Phone: 847-735-4617
Email: daniel.kubera@brunswick.com
