Marine
Brunswick's Saltwater Boat Group Launches Laguna
NEW SMYRNA BEACH, Fla., June 09, 2006 – Fishing enthusiasts have a new benchmark for quality and performance with the introduction of the brand-new Laguna line of fishing boats. Living up to its “Built to Fish” motto while keeping an eye on affordability, Laguna brings boaters a strong line-up of bay boats and offshore fishing boats from 18 to 24 feet. These boat/motor/trailer packages are loaded with standard features and built using premium materials.
“The Brunswick Saltwater Boat Group is bringing a quality brand of feature-rich boats to the market,” said Ron Berman, the Group's vice president of product and development. “The Laguna portfolio is sure to satisfy the fishing enthusiast, with little need for upgrades or added options.”
The 2007 Laguna model line-up is packed with standard features that are traditionally offered as optional on most boats in the category. Standard features on all boats include dual livewells; 316-L stainless steel rails; SmartCraft SC1000 system tachometer and speedometer; deluxe cast stainless steel steering wheels; hydraulic steering; Mercury FourStroke engines and aluminum trailers.The initial Laguna line-up will include five models – two bay boats and three center console boats – and will be available through MarineMax, the largest marine products retailer in the United States, as well as other select Brunswick dealers.
“MarineMax is committed to delivering the boating dream to boating enthusiasts,” said Ed Russell, vice president of operations at MarineMax. “Laguna fills the gap in the industry for well-packaged, turnkey fishing boats that provide the customer with product quality and value.”
Distribution will begin through MarineMax's Pompano Beach and Venice, Fla., stores followed by a quick roll-out through the summer to its many others stores. Laguna boats will be sold in several key boating and fishing areas, including Texas, Florida, North Carolina, the Great Lakes, and several Northeastern states.
For more information on the brand-new Laguna line-up and to locate the nearest dealer, please visit www.lagunaboats.net or call (803) 321-5777.
About Laguna and the Brunswick Saltwater Boat Group
Laguna, a business unit of the Brunswick Saltwater Boat Group headquartered in New Smyrna Beach, Fla., is made up of Built to Fish™ bay and center console fishing boats from 18 to 24 feet. The Brunswick Saltwater Boat Group manufactures and distributes Boston Whaler, Laguna, Palmetto, Sea Boss and Sea Pro boats.
About Marine Max
Headquartered in Clearwater, Fl., MarineMax is the nation's largest recreational boat and yacht retailer. Focused on premium brands, such as Sea Ray, Boston Whaler and Hatteras, MarineMax sells new and used recreational boats and related marine products. MarineMax currently operates 85 retail locations in Alabama, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Maryland, Minnesota, Missouri, Nevada, New Jersey, New York, North Carolina, Ohio, Oklahoma, South Carolina, Tennessee, Texas and Utah. MarineMax is a New York Stock Exchange-listed company.
Contact: Sarah Wood
Marketing Research Specialist
(386) 409-6441
sarah.wood@whaler.com
