Marine
Brunswick Continues To Streamline Organization, Integrate Brands, Provide Sharper Focus
LAKE FOREST, Ill., Feb 28, 2007 /PRNewswire-FirstCall via COMTEX News Network/ -- In a continuing
effort to streamline its organizational structure, Brunswick Corporation
(NYSE: BC) announced today it is bringing together its saltwater and
freshwater boat brands under a new umbrella, the Brunswick Outboard Boat
Group.
This new combined organization will be under the leadership of Andrew E.
Graves, who most recently was president of the Freshwater Boat Group, which
has been consolidated into the new organization. Graves will continue to
report to Dustan E. McCoy, Brunswick's chairman and chief executive officer.
The Brunswick's Outboard Boat Group will be comprised of the Boston
Whaler, Crestliner, HarrisKayot, Laguna, Lowe, Lund, Palmetto, Princecraft,
Sea Boss, Sea Pro and Triton brands. Brunswick Commercial and Government
Products will also report to Graves. As a result of this consolidation, the
position of president of the Saltwater Group is eliminated, and Michael W.
Myers will leave the company.
"This is another step in fulfilling an imperative we articulated earlier
this year, to have a flatter, more cohesive and agile organization," explained
McCoy. "Among these brands and their primary markets, we see many common
qualities and characteristics as well as the opportunity to move forward with
common leadership. We also see the opportunity to provide a fuller and more
competitive product offering for our dealers."
"We need to do all that we can to operate effectively and profitably.
That means constantly reviewing our market positions, our product portfolio
and our relationships with our customers. This move further refines and
defines our organization, bringing together leading brands and a collective
knowledge base. We plan to further harness and leverage our expertise in a
more focused and timely fashion as we continue to execute against our core
strategies, emphasizing the critical need to: get the product right, get the
distribution right, be best cost in our industries, be global and attract and
retain talent," McCoy concluded.
Povlin to head Bluewater Group
Brunswick also announced that Jay Povlin, vice president - sales,
marketing and product integration for Mercury MerCruiser, will join the
Outboard Boat Group as president of the Bluewater Group, which includes the
Laguna, Palmetto, Sea Boss and Sea Pro brands. Before Mercury, Povlin held
leadership positions at Baja Marine. Povlin will report to Graves.
"Jay will provide focused leadership to the Bluewater Group, and will be a
valued addition to the saltwater team," Graves said. "He brings a record of
accomplishment and a passion for his work to this job. Jay will be a tireless
catalyst for growth and success for his brands and his dealers."
About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to
instill "Genuine Ingenuity"(TM) in all its leading consumer brands, including
Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and
inboard engines; MotorGuide trolling motors; Teignbridge propellers; MotoTron
electronic controls; Albemarle, Arvor, Baja, Bayliner, Bermuda, Boston Whaler,
Cabo Yachts, Crestliner, HarrisKayot, Hatteras, Laguna, Lowe, Lund, Maxum,
Meridian, Ornvik, Palmetto, Princecraft, Quicksilver, Savage, Sea Boss, Sea
Pro, Sea Ray, Sealine, Triton, Trophy, Uttern and Valiant boats; Attwood
marine parts and accessories; Land 'N' Sea, Kellogg Marine, Diversified Marine
and Benrock parts and accessories distributors; IDS dealer management systems;
Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick
bowling centers, equipment and consumer products; Brunswick billiards tables;
and Valley-Dynamo pool, Air Hockey and foosball tables. For more information,
visit http://www.brunswick.com .
SOURCE: Brunswick Corporation
Dan Kubera, Director - Media Relations and Corporate Communications of Brunswick
Corporation, +1-847-735-4617
http://www.brunswick.com/
