Marine
Brunswick Marine Dealers Get Access to Reduced Pricing on General Motors Vehicles
LAKE FOREST, Ill., March 27, 2007 -- Brunswick Corporation announced today that it has reached an agreement with General Motors to provide supplier pricing on automobiles to qualified marine dealers who carry Brunswick boats or engines. Dealerships achieving the platinum level in Brunswick Dealer Advantage qualify to receive discounted pricing on eligible new and unused General Motors vehicles including 2006, 2007 and 2008 passenger cars, sport utility vehicles, vans and light duty trucks. The Chevrolet Corvette Z06, Hummer H1 and medium duty vehicles are excluded from this program. General Motors brands include Chevrolet, Buick, Pontiac, GMC, Saturn, Hummer, Saab and Cadillac. This pricing also will be available to qualified dealership employees.
“Dealer Advantage is a suite of products and services available to each qualified dealer that stands to reduce their operating expenses, improve their employee retention and enhance the retail customer experience,” said Brunswick Chairman and Chief Executive Officer Dustan E. McCoy. “This recent addition – the GM Supplier Discount – can help qualified dealers reduce expenses when it comes to purchasing vehicles for company or personal use. Equally important is that qualifying dealers can share this benefit with their employees so they can buy cars or trucks for their personal use at attractive prices.”
Brunswick Dealer Advantage features three levels of participation – silver, gold and platinum – each based on the amount of the dealership's retail business dedicated to Brunswick boats and/or engines. The stronger the partnership with Brunswick, the higher the dealership's level of eligibility and the more benefits they can access through Dealer Advantage.
“Our relationship with Brunswick affords us access to the top marine dealers in the nation,” said GMC Promotions Manager David Pettit. “It has the potential to give our brands even stronger exposure in a very distinguished market. It's a good fit.”
All U.S.-based marine dealerships that are in good standing and carry a Brunswick-owned boat line and/or Mercury Marine engines are eligible at the baseline silver level. There is no cost to participate, and dealers may opt to participate in all or some of the benefits depending on their unique business needs. Other benefits include real estate advisory services, discounted rates on office supplies, credit card processing, wireless phone service, discounted pricing on technology products, small package delivery and more. To improve the retail buying experience, dealers can take advantage of competitive retail financing, extended warranties and insurance products they can offer directly to their customers.
“Over the next several weeks we'll be conducting meetings across the nation to describe to our dealers the details of the GM relationship and the many other extraordinary partnerships we have in place,” said Dealer Advantage Director Betsy Lazzara. “We have many more benefits in store for our dealers as part of Dealer Advantage to help them maximize their success and reward their efforts.”
Dealers can learn more about Brunswick Dealer Advantage by visiting its dedicated Web site at www.brunswickdealeradvantage.com. Dealers can register to attend a Dealer Advantage meeting by calling 1-877-GO-ADVTG (462-3884).
About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill “Genuine Ingenuity”TM in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Teignbridge propellers; MotoTron electronic controls; Albemarle, Arvor, Baja, Bayliner, Bermuda, Boston Whaler, Cabo Yachts, Crestliner, Harris, Hatteras, Kayot, Laguna, Lowe, Lund, Maxum, Meridian, Örnvik, Palmetto, Princecraft, Quicksilver, Savage, Sea Boss, Sea Pro, Sea Ray, Sealine, Triton, Trophy, Uttern and Valiant boats; Attwood marine parts and accessories; Land ‘N' Sea, Kellogg Marine, Diversified Marine and Benrock parts and accessories distributors; IDS dealer management systems; Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables; and Dynamo, Tornado and Valley pool tables, Air Hockey and foosball tables. For more information, visit www.brunswick.com.
Contact: Daniel Kubera
Director – Media Relations and Corporate Communications
Phone: 847-735-4617
Email: daniel.kubera@brunswick.com
