Marine
Brunswick Helps Secure Retail Financing in Mexico; Scotiabank to Finance Brunswick Boat Brands
LAKE FOREST, Ill., April 3, 2007 /PRNewswire-FirstCall via COMTEX News Network/ -- To address the
growing demand for marine financing options in Mexico, the Brunswick Latin
America Group recently facilitated the development of a marine retail
financing program offered through Scotiabank, a Canadian-based international
financial services company that operates one of Mexico's largest banks.
"Using our voice-of-the-customer process, we assessed the needs of
existing and potential marine customers in Mexico and identified the lack of
consumer financing as the number one impediment to the growth of boating in
Mexico," said William J. Gress, president, Brunswick Latin America Group. "We
worked diligently over the past year to identify and partner with a financial
institution that could deliver financing options to the expanding boating
customer base in Mexico; Scotiabank proved to be the ideal partner."
"This innovative marine financing product complements our portfolio of
retail lending products," said Javier Ortiz de la Pena, director general
adjunto, Scotiabank Mexico. "As the leading provider of car loans and
mortgages in Mexico, Scotiabank shares Brunswick's special emphasis on
excellent customer experiences, and we remain confident this commercial
alliance will also be a success."
Scotiabank's program, which is the first of its kind in the country, was
designed to offer financing exclusively to customers purchasing Brunswick
boats through qualified dealers in Mexico. An initial test period is
currently underway with Performance Boats, the largest Brunswick boat dealer
in Mexico. Headquartered in Mexico City, Performance Boats has nine retail
locations throughout Mexico and offers some of Brunswick's leading boat
brands, including Sea Ray, Boston Whaler and Cabo Yachts. Following the test
period, Brunswick and Scotiabank seek to extend the financing program to
customers of other key boat and engine dealers across Mexico.
"With the successful launch of the Scotiabank program, there is tremendous
opportunity to expand recreational boating as a preferred pastime in Mexico,"
said Gress. "This program will help make boating more affordable and will
greatly improve our customers' purchasing experience."
About Brunswick Latin America Group
Established in 2005 and headquartered in Monterrey, Mexico, the Brunswick
Latin America Group partners with Brunswick's marine, fitness, bowling and
billiards businesses to pursue strategic initiatives and growth opportunities
in the Latin American region.
About Brunswick Corporation
Headquartered in Lake Forest, Ill., Brunswick Corporation (NYSE: BC)
endeavors to instill "Genuine Ingenuity"(TM) in all its leading consumer
brands, including Mercury and Mariner outboard engines; Mercury MerCruiser
sterndrives and inboard engines; MotorGuide trolling motors; Teignbridge
propellers; MotoTron electronic controls; Albemarle, Arvor, Baja, Bayliner,
Bermuda, Boston Whaler, Cabo Yachts, Crestliner, Harris, Hatteras, Kayot,
Laguna, Lowe, Lund, Maxum, Meridian, Ornvik, Palmetto, Princecraft,
Quicksilver, Savage, Sea Boss, Sea Pro, Sea Ray, Sealine, Triton, Trophy,
Uttern and Valiant boats; Attwood marine parts and accessories; Land 'N' Sea,
Kellogg Marine, Diversified Marine and Benrock parts and accessories
distributors; IDS dealer management systems; Life Fitness, Hammer Strength and
ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer
products; Brunswick billiards tables; and Dynamo, Tornado and Valley pool, Air
Hockey and foosball tables. For more information, visit
http://www.brunswick.com .
About Scotiabank Mexico
Scotiabank has been in Mexico since 1967. With assets of P$126.7 billion
(as at December 31, 2006), Scotiabank Mexico is the country's sixth largest
commercial bank. Scotiabank Mexico provides more than 1.4 million personal,
commercial and corporate customers with a full range of banking products and
services, along with select capital markets capabilities. The Bank has about
7,400 employees, 500 branches and a network of more than 1,100 automated
teller machines (ATMs). For more information, please visit
http://www.scotiabank.com.mx .
About Scotiabank
Scotiabank is one of North America's premier financial institutions and
Canada's most international bank. With over 57,000 employees, Scotiabank Group
and its affiliates serve approximately 12 million customers in some 50
countries around the world. Scotiabank offers a diverse range of products and
services including personal, commercial, corporate and investment banking.
With $396 billion in assets (as at January 31, 2007), Scotiabank trades on the
Toronto (BNS) and New York exchanges (BNS). For more information, please visit
http://www.scotiabank.com .
SOURCE: Brunswick Latin America Group
Abigail Walker, Brunswick Corporation, +1-847-735-4341; or Gerardo Davila Delgado,
Scotiabank Mexico, (55) 52 29 2815
http://www.brunswick.com
