Fitness
New Specialty Retailers Sign Up to Sell Life Fitness Equipment
Agreements Made to Make Life Fitness Brand Available at 42 Additional
Locations in Northeast, Southwest, West Coast, Colorado and Alaska
SCHILLER PARK, Ill., Oct. 31 /PRNewswire/ -- Exercise equipment leader
Life Fitness will be carried through 15 new specialty retailers beginning this
month, in a move to extend its reach in advance of the all-important holiday
shopping season and beyond. The new relationships increase the presence for
Life Fitness within key markets in the Northeast, Northwest, Southwest,
Southern California, Colorado and Alaska.
The retailers will carry the full-line of Life Fitness branded strength
and cardio equipment at a time when the company continues to roll-out its new
line of iPod(R) enabled machines, the Platinum Club Series. The Series
delivers a stunning line-up of features, including seamless iPod integration;
a Virtual Trainer for workout motivation and education; USB connectivity and
vibrant Workout Landscape(TM) Perspectives.
"We are constantly seeking new avenues and markets for our products," said
Tim Wild, vice president of the consumer business for Life Fitness. "We feel
that expanding into these retailers will allow us to capitalize on our new
innovative line at a crucial buying time for most consumers."
The new Life Fitness retailers will collectively bring 42 new storefronts
for the Life Fitness brand. Fitness Showrooms, located in New York State, will
carry products in seven of its stores; Precision Fitness, three stores in
Massachusetts; Healthstyles in Denver, 11 stores; Pacific Fitness in Las
Vegas, three stores; Fitness Outlet in Sacramento, Calif., and Seattle, five
stores; At Home Fitness in Phoenix, three stores; FitChix in Scottsdale,
Ariz., two stores; Cape Cod Fitness in Hyannis, Mass; Treadmill Outlet in
Redwood City, Calif.; Bring It Home Fitness in Fresno, Calif.; Fitness Mart in
San Diego; Fitness Direct in San Diego; Specialty Fitness in Los Angeles;
Fitness Concept in San Rafael, Calif.; and Sunshine Sports in Alaska.
For more information, visit http://www.lifefitness.com or call
1-800-634-8637.
About Life Fitness
Life Fitness, a division of Brunswick Corporation (NYSE: BC), is the
global leader in designing and manufacturing a full line of high-quality
fitness equipment for commercial and consumer use. It is the largest
commercial fitness equipment provider in the world and the only fitness
equipment manufacturer that has been providing premium equipment for 30 years.
Life Fitness' cardiovascular and strength-training products, including the
renowned Lifecycle exercise bike, are used worldwide in health clubs, fitness
centers and wellness facilities, as well as in homes. The company is
headquartered near Chicago, in Schiller Park, Ill., and distributes its
equipment in more than 120 countries.
Life Fitness and Lifecycle are trademarks and/or registered trademarks of
Brunswick Corporation
iPod is a registered trademark of Apple Inc.
Life Fitness, 5100 River Road, Schiller Park, IL 60176. Phone:
847.288.3300, http://www.lifefitness.com
SOURCE: Life Fitness
CONTACT: Katie Hasse of Cushman|Amberg Communications, +1-312-499-5271,
khasse@cushmanamberg.com, for Life Fitness
Web site: http://www.lifefitness.com
http://www.brunswick.com
