Bowling
First Hybrid Bowling Entertainment Center in Vegas Debuts with Brunswick Equipment
Muskegon, Mich., May 21, 2007 – Red Rock Lanes, touted to be the most expensive luxury bowling center in Las Vegas is now open for business at Red Rock Casino, Resort and Spa.
The 77,000 square-foot, 72-lane center at Red Rock is the city's first hybrid bowling center, offering entertainment to guests both in the traditional bowling center setting and a unique boutique atmosphere – all in one location.
The traditional, yet luxurious 60-lane center is geared toward families as a one-stop entertainment location and includes bumper bowling and Cosmic Bowling®.
Red Rock Lanes also features a 12-lane VIP boutique geared toward adults and upscale groups to host private parties. The VIP area offers a nightclub-like experience including audio/visual high definition projection screens that total 120 feet in length, numerous 65” plasma TVs throughout the suite, glow light effects, image generators, custom-designed ultra-lounge furnishings and catering and bottle service. Depending on the needs of the groups, the 12-lane VIP area can be configured to include four, eight, or 12 lanes. This area is separated from the 60-lane center by a beaded curtain, giving it an upscale, chic ambiance.
“Station Casinos successfully markets their bowling venues as local entertainment destinations,” said Dennis Mathews, general manager of Red Rock Lanes. “By offering bowling at our properties, we are able to meet the entertainment needs of convention groups, business meetings and other social groups.”
Red Rock Lanes is loaded with the most state-of-the-art bowling equipment available today, including upgraded Frameworx® furniture featuring modern seating and wood grain laminates, Brunswick Pro Lane™ synthetic lanes, GS-X™ pinsetters – the most reliable pinsetters on the market today, Vector® Plus scoring system with 40” LCD overhead monitors, and much more.
Captivating guests with an impressive video experience, Red Rock features thirty 16-foot roll-down, attention-grabbing screens, which span across the 60 lanes of the center. It is the first facility to feature this enhancement.
Red Rock Lanes features bold shades of red and orange, coordinating with the custom-designed masking unit resembling Red Rock Canyon.
According to Mathews, the equipment and product designs offered by Brunswick blend very well with the theme of Red Rock, and play a major role in the kind of customer they are targeting.
Red Rock Lanes is the fourth bowling center owned by Station Casinos, which now owns a total of 264 lanes – all of which are equipped with Brunswick equipment and products. Other Brunswick-equipped Station Casinos' bowling centers include the 60-lane Texas Station in Las Vegas, Nev; the 60-lane Santa Fe Station also in Las Vegas; and the 72-lane Strike Zone at Sunset Station in Henderson, Nev.
Red Rock Lanes is located in Red Rock Casino, Resort and Spa at 11011 W. Charleston Blvd. in Las Vegas and is open 24 hours-a-day, seven days-a-week.
According to Brunswick, Red Rock Lanes is a premier example of the hybrid concept, which continues to gain popularity across the country. This concept can be applied to new and existing centers.
About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill “Genuine Ingenuity”™ in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Teignbridge propellers; MotoTron electronic controls; Albemarle, Arvor, Baja, Bayliner, Bermuda, Boston Whaler, Cabo Yachts, Crestliner, HarrisKayot, Hatteras, Laguna, Lowe, Lund, Maxum, Meridian, Örnvik, Palmetto, Princecraft, Quicksilver, Savage, Sea Boss, Sea Pro, Sea Ray, Sealine, Triton, Trophy, Uttern and Valiant boats; Attwood marine parts and accessories; Land ‘N' Sea, Kellogg Marine, Diversified Marine and Benrock parts and accessories distributors; IDS dealer management systems; Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables; and Valley-Dynamo pool, Air Hockey and foosball tables. For more information, visit www.brunswick.com.
Contact: Kristin Filz
Manager, Marketing Services
Phone: (231) 725-4652
