Bowling
Brunswick Announces Three-Year Denny's PBA Tour Sponsorship
MUSKEGON, Mich., Sept. 6, 2007 – Brunswick Bowling & Billiards announces that it will continue its sponsorship of the Professional Bowlers Association (PBA) with the signing of a new three-year agreement for the Denny's PBA Tour.
The PBA will be holding the 65th Denny's U.S. Open at Brunswick Zone Carolier, North Brunswick, N.J., March 23-30, 2008, and conducting Pro-Am events in Brunswick-owned centers. In addition, Brunswick will furnish the bowling equipment for all PBA arena events conducted during the next three seasons, and the Denny's PBA Tour will continue to use the Brunswick Authority22® lane maintenance program, featuring accu-ject innovation.
“Brunswick provides the Denny's PBA Tour with a total package of premium products and services,” said PBA Commissioner and CEO Fred Schreyer. “Bowling centers, capital equipment, lane maintenance equipment, bowling balls and pins, as well as a strong marketing campaign. It's a good partnership.”
“We are pleased to provide equipment and locations for the best bowlers in the world,” said Warren Hardie, president of Brunswick Bowling & Billiards. “Through our nationwide learn-to-bowl program with more than 300 certified coaches and our sponsorship of competitive bowlers at all levels – juniors, high school, collegiate, and professionals—Brunswick is committed to the growth and success of competitive bowling.”
About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill “Genuine Ingenuity”™ in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Teignbridge propellers; MotoTron electronic controls; Albemarle, Arvor, Baja, Bayliner, Bermuda, Boston Whaler, Cabo Yachts, Crestliner, HarrisKayot, Hatteras, Laguna, Lowe, Lund, Maxum, Meridian, Örnvik, Palmetto, Princecraft, Quicksilver, Savage, Sea Boss, Sea Pro, Sea Ray, Sealine, Triton, Trophy, Uttern and Valiant boats; Attwood marine parts and accessories; Land ‘N' Sea, Kellogg Marine, Diversified Marine and Benrock parts and accessories distributors; IDS dealer management systems; Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables; and Valley-Dynamo pool, Air Hockey and foosball tables. For more information, visit www.brunswick.com.
About the PBA
The Professional Bowlers Association (PBA) features the best bowlers in the world competing in National, Regional and Senior Tour events. The organization has more than 4,000 members spanning 13 countries, and nearly one million viewers tune-in to watch the Denny's PBA Tour every Sunday on ESPN throughout the season. PBA sponsors include Bayer, Brunswick, Denny's, Discover® Card, Etonic, Flomax, GEICO, Go RVing, H&R Block, Motel 6, Pepsi-Cola and the USBC, among others. For more information on the PBA, log on to www.pba.com.
Contact: Kristin Filz, Brunswick David Bassity, PBA
Manager, Marketing Services Coordinator of Public Relations
Phone: (231) 725-4652 (206) 654-6007
