Bowling
First Hybrid Bowling Entertainment Center in Ontario, Canada, Debuts With Brunswick Equipment
Muskegon, Mich., April 9, 2008 – Prime Time Bowling, located in Burlington, Ontario, recently transformed four of its lanes into a boutique-like environment to its already exciting Brunswick-equipped bowling center.
The 35,000-square-foot, 32-lane center, located at 830 Laurentian Drive, is the city's first hybrid bowling center, offering entertainment to guests both in the traditional bowling center setting and in a unique boutique atmosphere, all in one location.
The 32-lane center is geared toward families as a one-stop entertainment location and includes new bumper bowling, Brunswick Interactive Games and Vector® scoring system.
The four-lane boutique area features Striking Line™ furniture, including comfortable living-room-styled sofas as well as coffee tables with touch screen monitors. The boutique area was developed for adults and families who want a more personalized and private bowling experience while holding corporate parties, birthdays and other group functions or just getting together.
In addition to the four-lane boutique setting, Prime Time features brand-new carpet, paint and a new exterior look. Signs, logos and posters were added to the exterior of the building in order to draw more attention to the center and increase customer traffic.
“The solution offered by Brunswick allowed a low-risk investment and long-term solution to better position our center in the marketplace,” said Domenic Marciano, owner of Prime Time Bowling. “We are thrilled with the product, service and expertise provided by Brunswick in order to make this a success.”
The in-season installation began in February and the center recently celebrated with a grand re-opening in March.
Prime Time Bowling also includes a sports lounge, two large multi-purpose meeting rooms and a pro shop. In addition to the 32 lanes of Brunswick Pro Lane™ synthetic lanes, the center also features new masking units, Vector® Plus center management system that includes snack bar point-of-sale and keypad functionality, 32” LCD overhead monitors throughout the center, and much more.
About Brunswick Bowling & Billiards
Headquartered in Lake Forest, Ill., Brunswick Corporation has been a leader in the recreation business for more than 160 years. Founded in 1845 to make billiards tables, Brunswick Corporation is a Fortune 500 company and the leader in bringing Genuine Ingenuity™ to everything it makes. Brunswick Bowling & Billiards, one of the largest operators of full-service bowling and family recreation centers in North America, is a full-line supplier of bowling equipment, supplies and consumer products, and designs billiards tables and accessories. For more information, visit our Web site at www.brunswickbowling.com.
Contact: Kristin Filz
Manager, Marketing Services
Phone: 231-725-4652
Email: Kristin.filz@brunbowl.com
