Bowling
Brunswick Zone XL El Centro Opens As the Premier Bowling & Entertainment Center in the Imperial Valley
EL CENTRO, Calif. (June 11, 2008) – Brunswick Zone XL in El Centro opens its doors this week as the first of its kind in California and the latest state-of-the-art bowling and entertainment center to join Brunswick's chain of more than 109 centers in the United States, Canada and Europe. Brunswick Zone XL in El Centro will bring approximately 100 new jobs to the community, both full-time and part-time positions.
“We are thrilled to offer this entertainment destination as a new place for the community to come together and have fun,” said Brian Lumpkins, general manager of Brunswick Zone XL in El Centro. “We look forward to being the new hot-spot in town.”
Brunswick Zone XL features more than 54,000 square feet of entertainment for leagues, parties, corporate meetings and group events. The facility includes 36 lanes of bowling, laser tag, a fun-filled video game arcade, complete food and beverage service, a sports lounge featuring large screen TVs and Brunswick billiards tables, spacious, fully equipped meeting rooms and much more. Brunswick Zone XL in El Centro also provides a smoke-free bowling environment. Owned by North Imperial Associates, LLC, and managed and operated by Brunswick Bowling & Billiards, this is the first and only Brunswick Zone XL in California.
“The Imperial Valley has seen incredible growth over the years and Brunswick Zone XL is a perfect fit for this community,” said Michael Malvin, North Imperial Associates managing partner. ”This family entertainment center will bring bowling and entertainment for everyone ages three to 93. After three years of hard work, we are delighted with the exceptional asset that Brunswick has created for the Imperial Valley.”
To reflect the changing face of bowling, the new center is designed to meet the entertainment needs of families, friends, groups and businesses seeking to enjoy everything from children's birthday parties, to casual bowling fun, to a place to celebrate a special occasion, have a business outing, or hold a league competition.
“This new center brings the very best in bowling and family entertainment to the Imperial Valley community,” said Warren Hardie, president - Brunswick Bowling & Billiards. “We're seeing a real growth in the number of casual bowlers, with 66 million Americans bowling at least once every year. Our customers want great service and value, and that's exactly what Brunswick Zone XL delivers.”
The new facility is located at 950 North Imperial Valley Ave., just south of Scott Avenue in El Centro.
About Brunswick Bowling & Billiards
Headquartered in Lake Forest, Ill., Brunswick Corporation (NYSE:BC) has been a leader in the recreation business for more than 160 years. Founded in 1845 to make billiards tables, Brunswick Corporation is a Fortune 500 company and the leader in bringing Genuine Ingenuity™ to everything it makes. Brunswick Bowling & Billiards, one of the largest operators of full-service bowling and family recreation centers in North America, is a full-line supplier of bowling equipment, supplies and consumer products, and designs billiards tables and accessories. For more information on Brunswick Zone XL El Centro, call 760-482-0554 or visit www.bowlbrunswick.com.
For more information, contact:
Mary Pettersen or Katie Hasse
Cushman/Amberg Communications
312-263-2500 or khasse@cushmanamberg.com
