Bowling
XSCAPE Introduces Canada to Virtual Bowling By Brunswick
MUSKEGON, Mich., Sept. 23, 2009 – For the first time in Canada, ‘tweens’, teens and adults
can go Space Bowling, toss bowling balls through the Tomato Factory and take aim at Target
Challenge™. That’s because Virtual Bowling by Brunswick (brunswickbowling.com/virtualbowling) is the
feature attraction at Canadian theater giant Cineplex Entertainment’s new XSCAPE entertainment center
at SilverCity Newmarket Cinemas.
Virtual Bowling is designed to help build traffic and revenues by attracting today’s video game
generation and anyone who enjoys the great fun of bowling. Unlike traditional home electronics games,
Virtual Bowling blends real bowling with the thrill and variety of video gaming. Complete with realistic
sounds, bowlers roll either a miniature or standard bowling ball down a shortened lane, where sensors
detect the speed and direction of the ball as it enters the virtual world. Players can choose from a five or
10-frame game in their choice of five fun-filled bowling themes, or they can play “Target Challenge”, the
most modern version of traditional “Skee-Ball” style games.
In addition to Virtual Bowling, XSCAPE, a 10,000-square-foot entertainment center at 18151
Yonge Street in Newmarket, Ontario, is loaded with more than 80 of the latest video and interactive
games, including “Guitar Hero On-Stage,” “The NFL 2-Minute Drill” and “Deal or No Deal.” A full-service
licensed lounge and 13 theater screens complete the scene, providing a wide-range of entertainment
options all under one roof. Visitors won’t go home empty handed if they head to XSCAPE’s redemption
center to exchange tickets earned from the games for a wide variety of prizes.
Special event party suites at XSCAPE cater to groups as small as 25 guests or the entire facility
can be rented for corporate events up to 500 people.
About Brunswick Bowling & Billiards
Headquartered in Lake Forest, Ill., Brunswick Corporation has been a leader in the recreation
business for more than 160 years. Founded in 1845 to make billiards tables, Brunswick Corporation is a
Fortune 500 company and the leader in bringing Genuine Ingenuity™ to everything it makes. Brunswick
Bowling & Billiards, one of the largest operators of full-service bowling and family recreation centers in
North America, is a full-line supplier of bowling equipment, supplies and consumer products, and designs
billiards tables and accessories. www.brunswickbowling.com.
About Cineplex Entertainment LP
As the largest motion picture exhibitor in Canada, Cineplex Entertainment LP owns, leases or has
a joint-venture interest in 129 theatres with 1,328 screens serving more than 63.5 million guests annually.
Headquartered in Toronto, Canada, Cineplex Entertainment operates theatres from British Columbia to
Quebec and is the largest exhibitor of digital, 3D and IMAX projection technologies in the country. Proudly
Canadian and with a workforce of approximately 10,000 employees, the company operates the following
top tier brands: Cineplex Odeon, Galaxy, Famous Players, Colossus, Coliseum, SilverCity, Cinema City
and Scotiabank Theatres. The units of Cineplex Galaxy Income Fund, which owns approximately 99.6%
of Cineplex Entertainment LP, are traded on the Toronto Stock Exchange (symbol CGX.UN).
Contact:
Kristin Filz,
Manager, Marketing Services
231-725-4652
or Kristin.filz@brunbowl.com
