Bowling
SEGA Republic at the Dubai Mall First to Introduce Virtual Bowling in the Middle East
MUSKEGON, Mich. Nov. 11, 2009 – SEGA Republic, a 76,000-square-foot indoor theme park, located at The Dubai Mall, is the Middle East’s largest theme park and is the first venue in the United Arab Emirates to introduce guests to Virtual Bowling by Brunswick.
SEGA Republic at The Dubai Mall is the third SEGA property to offer Virtual Bowling as a form of entertainment. SEGA Gameworks in Las Vegas and Chicago also include Virtual Bowling.
Virtual Bowling is designed to help build traffic and revenues by attracting today’s video game generation and anyone who enjoys the great fun of bowling. Unlike traditional home electronics games, Virtual Bowling blends real bowling with the thrill and variety of video gaming.
SEGA Republic is located in The Dubai Mall, centrally located in the Downtown Burj Dubai development – ‘the new heart of the city’ – and boasts 9 major thrill-ride attractions, including indoor roller coasters and motion simulators.
SEGA Republic includes two lanes of Virtual Bowling and offers visitors the realistic sound of bowling, where they roll either a miniature or standard bowling ball down a shortened lane and sensors detect the speed and direction of the ball as it enters the virtual world. Players can choose from a five or 10-frame game in their choice of five fun-filled bowling themes, or they can play “Target Challenge”, the most modern version of traditional “Skee-Ball” style games.
The entire theme park covers two levels and has about 150 other amusement games for the whole family to enjoy.
Other attractions at the 12 million-square-foot mall include 1,200 retail stores including 160 food and beverage outlets; the Dubai Aquarium & Underwater Zoo featuring the world’s largest acrylic viewing panel and 33,000 aquatic animals; the Olympic-sized Dubai Ice-Rink; KidZania®, an 80,000- square-foot innovative children’s ‘edu-tainment’ concept; Reel Cinemas, a 22-screen theater, the largest in Dubai; and many other offerings for varied lifestyles.
For more information on Virtual Bowling, visit brunswickbowling.com/virtualbowling. For information on The Dubai Mall, visit www.thedubaimall.com/en.
About Brunswick Bowling & Billiards
Headquartered in Lake Forest, Ill., Brunswick Corporation has been a leader in the recreation business for more than 160 years. Founded in 1845 to make billiards tables, Brunswick Corporation is a Fortune 500 company and the leader in bringing Genuine Ingenuity™ to everything it makes. Brunswick Bowling & Billiards, one of the largest operators of full-service bowling and family recreation centers in North America, is a full-line supplier of bowling equipment, supplies and consumer products, and designs billiards tables and accessories. For more information, visit our Web site at www.brunswickbowling.com.
Contact: Kristin Filz,
Manager, Marketing Services
Phone: 231-725-4652
Email: Kristin.filz@brunbowl.com
