Bowling
Brunswick Launches Coin-op Virtual Bowling: Taps Pinnacle to Assist
MUSKEGON, Mich., April 25, 2007 – Brunswick Corporation announced that it has retained Pinnacle Entertainment Group, Inc., to assist Brunswick with the launch of the coin-op version of its Virtual Bowling attraction. “Pinnacle has produced a study of the family and location-based entertainment market for Brunswick, and will now assist us in bringing the product to that marketplace”, said Gary Smith, director of sales and marketing for Virtual Bowling. “Pinnacle is well established and respected in this segment of the market,” Smith continued, “and we want to leverage their experience to ensure that we present a product that produces for our customers.”
“Virtual Bowling is the first product with the look and feel of regulation bowling at a size and price point suitable for inclusion in family entertainment facilities,“ according to George McAuliffe, Pinnacle's president. “At roughly half the investment and length of full size bowling, it allows operators to introduce not just a new attraction, but a whole new venue under their roof.”
About Virtual Bowling
Virtual Bowling is Brunswick's latest innovation by combining the popularity of bowling with today's high-tech video and simulation games. Players roll a bowling ball (standard OR small ball!) down a short lane where sensors detect the speed and direction of the ball. The ball then enters the “virtual world,” where the reaction and impact of the ball with the pins - and other fun targets - is simulated accurately on the large video screen - complete with realistic sound.
Virtual Bowling will be shown at the National Restaurant Show in Chicago
May 19-22, and at Bowl Expo in Las Vegas June 27-28.
About Pinnacle
Pinnacle Entertainment Group is an entertainment consulting firm, with additional business units for entertainment operations and wholesale merchandise sales. Its principal and president, George McAuliffe, has spent 28 years in the family entertainment center industry as an operator and consultant. McAuliffe has operated public space entertainment centers from 20,000 to 150,000 square feet with components as varied as redemption games, ice skating, bowling, major rides, children's entertainment centers, and themed restaurants. He is a founding board member, charter member, and past president of IALEI and has consulted with some of the leading brands in the business. He can be reached at 314-576-1399 ext 14 or at georgemc@grouppinnacle.com.
About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill “Genuine Ingenuity”Ô in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Teignbridge propellers; MotoTron electronic controls; Albemarle, Arvor, Baja, Bayliner, Bermuda, Boston Whaler, Cabo Yachts, Crestliner, HarrisKayot, Hatteras, Laguna, Lowe, Lund, Maxum, Meridian, Örnvik, Palmetto, Princecraft, Quicksilver, Savage, Sea Boss, Sea Pro, Sea Ray, Sealine, Triton, Trophy, Uttern and Valiant boats; Attwood marine parts and accessories; Land ‘N' Sea, Kellogg Marine, Diversified Marine and Benrock parts and accessories distributors; IDS dealer management systems; Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables; and Valley-Dynamo pool, Air Hockey and foosball tables. For more information, visit www.brunswick.com.
Contact: Kristin Filz
Manager, Marketing Services
Phone: (231) 725-4652
