Effective Date: June 22, 2026
Brunswick Privacy Policy
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Brunswick Corporation and its affiliated companies (“we” “us” or “our”) are committed to protecting the personal data we collect. This Privacy Policy (“Policy”) explains what personal data we collect from you, why we collect it, how we use it, and to whom we disclose it. This Privacy Policy also describes how you can exercise your rights with respect to the personal data we collect about you.
Your use of our products and services, which includes our websites, and any dispute over privacy is subject to this Policy and our Terms of Use, including their applicable terms governing limitations on damages and the resolution of disputes, subject to any rights that you may have that cannot be waived. Some of our products or services are subject to additional terms and conditions as identified in connection with those products and services.
We may update this Policy at any time. When we make changes, we’ll update the “Last Revised” date above and may notify you by email or other means. Please check this Policy periodically, as interacting with us or our products and services means you have read and understand the changes.
Scope
This Policy applies to the personal data we collect, use, and disclose when you interact with us or our products and services, whether online or offline. This Policy also applies to personal data you provide to us when you act as a business partner to us.
This Policy does not apply to our
- current or former employees, candidates for employment, or contractors or
- aggregated or deidentified data that does not constitute personal data.
Cookies and Tracking Technologies. We and our third-party partners use cookies and other tracking technologies to automatically collect information about your browsing activity, either automatically or with your consent, depending on applicable legal requirements. We use these tools to enhance security, improve functionality, analyze usage, and for other purposes, including marketing. For more information, please review our Cookie Policy.
Artificial Intelligence. We use Artificial Intelligence (AI) technologies on our websites, and by interacting with our websites, you acknowledge that AI systems may process your data. Our AI systems process various types of data such as contact information, electronic usage data, location, and other information you provide when interacting with these technologies. This data may be used to provide our products and services, to respond to your inquiries, and to improve our products and services.
Third Party Links. We may offer links to or from our websites to websites or other services operated by third parties. This includes videos and other media that is offered on our website but supported by a third party. We offer these links as a convenience, and we are not responsible for the privacy practices of those third parties.
What Personal Data We Collect
We collect personal data directly from you, automatically through your interactions with us and your use of our products and services, and from third parties. We may combine the personal data we collect about you. For example, if you are logged in to your account, we may combine your account information with information about your browsing activity while on our website. Some of this personal data is required for you to interact with us or for us to provide our products and services.
The types of personal data we collect vary based on your relationship with us but may include:
|
Category of Information |
Examples |
How It Is Collected |
Disclosed to Service Providers |
|
Contact information |
Name, address, phone number, email address |
Directly from you, third parties |
Yes |
|
Account information |
Account log in information, location, account preferences (such as language and country of use) |
Directly from you |
Yes |
|
Customer records |
Products/services purchased, payment information, financial information, employment information, insurance information, support requests, maintenance records, demographics |
Directly from you, third parties |
Yes |
|
Product usage data |
Product/service usage information, settings and user preferences |
Automatically |
Yes |
|
Electronic usage data |
IP address, browsing history, device information, cookie data |
Automatically, third parties |
Yes |
|
Location |
General or precise geolocation data |
Directly from you, automatically |
Yes |
|
Audio/visual information |
Call recordings, CCTV |
Automatically |
Yes |
|
Government identifiers |
Social security number, driver’s license or other identification number |
Directly from you |
Yes |
|
Biometric information |
Facial telemetry |
Automatically |
Yes |
|
Inferences |
Inferences about things that may be of interest to you based on the information we have collected about you |
Automatically, third parties |
Yes |
|
Other |
Social media interactions, survey answers and feedback, text you provide via chat features, any other information you may provide to us |
Directly from you, automatically, third parties |
Yes |
Our websites and products and services are not directed at children (as defined by applicable law), and we do not intentionally collect data from children.
How We Use Personal Data
We use the personal data that we collect for the following purposes:
- Providing our products and services – for our day-to-day business operations in providing and supporting our products and services, including customization of our offerings based on the personal data we have collected about you
- Marketing – to contact you about products and services that may be of interest to you, including targeted advertising based on the personal data we have collected about you (with your consent, depending on applicable legal requirements)
- Responding to inquiries – in response to you reaching out to us with questions or comments
- Improving our products and services – to improve and grow our business, including understanding how our products and services are being used, to develop new features, products, or services, and for training and quality purposes
- Facilitating our business relationships – to facilitate our relationships with our third-party business partners
- Allowing onsite visits – to permit you to visit our physical locations
In addition, we may use your personal data for our legitimate interests or where necessary for compliance with a legal obligation, such as:
- Internal operations – to conduct audits, assessments, or other internal reviews
- General business operations – to execute on business transitions, such as mergers and acquisitions, reorganizations, and financings
- Protecting our and others’ rights and complying with our legal obligations – to protect our and others’ rights and comply with legal requirements, including with respect to legal claims and for data security and fraud prevention
For more detailed information about what personal data we collect and why we collect it based on your interactions with us or our products and services, including the applicable legal basis, please click here.
There may be other ways in which we use your personal data for legitimate interests, with consent, or pursuant to another legal basis where permitted by applicable law.
We do not use your personal data to make decisions that produce legal or similarly significant effects solely through automated processing.
How We Disclose Personal Data
Brunswick shares the personal data we collect internally with our affiliates. For a complete listing of brands that may have access to your personal data, please see Our Brands.
We also share personal data with
- Service Providers/Processors – third parties who perform services on our behalf.
- Social Media Platforms – for marketing purposes, including via cookies or other tracking mechanisms on our websites (with your consent, depending on applicable legal requirements),
- Third-Party Advertisers – for marketing and advertising purposes, including via cookies and tracking technologies to provide targeting advertising on our behalf (with your consent, depending on applicable legal requirements)
- Business Partners – third-party business partners, such as our dealers, franchisees, or other companies that facilitate our provision of our products and services or may offer products and services that may interest you
- Acquirers of Business Assets – to execute on business transitions, such as mergers and acquisitions, reorganizations, and financings
- Law Enforcement and Government Authorities – to protect our rights and comply with legal requirements
- Others as Permitted or as Required by Law – such as when necessary to protect the vital interests of a person or as otherwise permitted or required by law
We do not share the fact that you have consented to receive marketing text messages from us with third parties for their own marketing purposes. We may share this information with our service providers/processors who facilitate our sending of text messages, to acquirers of our business assets, or to law enforcement, government authorities, or others as required by law or as necessary to protect our rights.
Where We Collect, Use, and Disclose Personal Data
Brunswick is a global corporation, and we process personal data globally, including in the United States, where we are headquartered. If personal data is transferred to a recipient in a country that the originating country deems does not provide an adequate level of protection for personal data, Brunswick will take appropriate measures designed to protect the personal data, such as ensuring that such transfers are subject to the terms of standard contractual clauses or other adequate transfer mechanisms.
Exercising Your Privacy Rights
Depending on applicable law, you may have certain rights with respect to personal data that we process that relates to you. We do not discriminate against you for exercising these rights. Please see below for the rights you may have and how you may exercise those rights:
|
You may have the right to… |
Meaning… |
And you can request to exercise that right by… |
|
Access your personal data, including portability |
You can ask us for a copy of the personal data we have collected about you in a machine-readable format and ask us to transmit that data to another entity |
Filling out our online form available in the Exercise Your Privacy Rights link in the footer of our websites or by emailing dpo.brunswick@fieldfisher.com |
|
Delete your personal data |
Subject to some exceptions, request that we delete the personal data we have collected about you |
Filling out our online form available in the Exercise Your Privacy Rights link in the footer of our websites or by emailing |
|
Correct your personal data |
If you believe the personal data we have collected about you is incorrect, request that we make modifications to your personal data |
Filling out our online form available in the Exercise Your Privacy Rights link in the footer of our websites or by emailing dpo.brunswick@fieldfisher.com |
|
Opt-out of the “sharing” of your personal data |
Limiting the use of your personal data for cross - |
Clicking the “Cookie Preferences” or “Your Privacy |
|
contextual/targeted advertising |
Choices” link in the footer of our websites and changing your cookie preferences or using a “do not track” signal via your browser |
|
|
Opt-out of the “selling” |
Limiting our exchange of |
Brunswick does not sell |
|
of your personal data |
your personal data for |
personal data for direct |
|
direct monetary or other |
monetary or other valuable |
|
|
valuable consideration |
consideration. To opt-out of the |
|
|
exchange of your personal |
||
|
data via cookies and other |
||
|
tracking technologies, please |
||
|
see above on how to opt-out of |
||
|
the sharing of your personal |
||
|
data |
||
|
Make a data protection complaint or appeal a decision made regarding your privacy rights |
You can submit a data protection complaint to us or appeal a decision we have made regarding your privacy request In addition, you may have the right to submit a complaint to a data protection authority responsible for overseeing our compliance with data protection laws in your jurisdiction |
Email us at privacy@brunswick.com with the subject line “ATTN: Privacy Appeals/Complaints,” and describe the nature of your request/complaint, and the reason for it |
In addition, you may have rights with respect to restricting the use of your personal data, objecting to the processing of your personal data, or withdrawing your consent. You can exercise these rights by submitting a request to delete your personal data or by opting out of the “sharing” of your personal data as described above. If you would like to no longer receive email or text marketing, please see below.
Completing your request will require verification of your identity before any action is completed. If you choose to have an authorized representative submit a request for you, they will need to provide evidence that they are authorized to do so and have met any other requirements under applicable law, such as being registered with relevant government authorities or holding a power of attorney.
Email and Text Marketing. If you would like to no longer receive marketing emails or text messages from us, you can:
- For email marketing, click the “Unsubscribe” link at the bottom of the email
- For text message marketing, replying to the text message with STOP
California Rights.
- Under California law, California residents have the right to opt-out of the use of sensitive personal data – however, we do not collect, use, or disclose sensitive personal data beyond the purposes authorized under California law, and therefore, this right is not applicable/available.
- For information on your right to know under California’s “Shine the Light” law, please see California Civil Code Section 1798.83 (“Shine the Light”).
Retention of Your Personal Data
We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, taking into consideration the sensitivity of the personal data, applicable legal, regulatory, and contractual obligations, the potential risk of harm for unauthorized processing of the personal data, the accuracy, relevance, and usefulness of the personal data, and industry standard and operational requirements.
Contact Us
You can contact us at privacy@brunswick.com. You can also contact our Data Protection Officer in your jurisdiction at dpo.brunswick@fieldfisher.com.
Our global headquarters is located at: Brunswick Corporation
26125 N. Riverwoods Blvd. Mettawa, Illinois 60045