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Shaping the Future

Brunswick intersects ideas, design thinking and engineering to develop solutions that will help define the future of the marine industry. Through our ACES strategy of Autonomy, Connectivity, Electrification and Shared access, we are expanding boating participation and providing exceptional experiences for our customers.

Featured Initiatives

Autonomy at Brunswick: The Power of AI

Brunswick and Raymarine’s revolutionary “assisted docking” system provides a glimpse into the future of boating. Using advanced machine vision technology to sense and identify potential obstacles in the vessel’s path, provides feedback to the Mercury Autonomous system to allow the boat’s JPO system to autonomously respond and ensure a smooth docking process.

Connectivity at Brunswick: Connected Platforms

Mercury Marine’s VesselView is a fully integrated management system that makes boating easier and more enjoyable. VesselView displays engine, boat performance and much more at the tip of your fingers.

Electrification at Brunswick: Fathom e-Power system

Introduced at CES 2020, Fathom is a completely integrated electrical system that utilizes advanced Mastervolt lithium-ion batteries and sophisticated Mastervolt power-conversion modules to provide the power to all of the loads on the boat — without the need for a generator.

Shared Access at Brunswick: Freedom Boat Club

Freedom Boat Club delivers hassle-free recreational boating experiences for its members. Acquired in 2019, Freedom has allowed Brunswick to expand our presence and scale within the emerging and fast-growing boat club segment.

Explore Our State-of-the-Art Facility

At the Brunswick Boat Group Technology Center, we are working on things that will change the future of boating. Meet the team and explore the facility.

Growing Future Creators

Using the latest advancements in technology such as robotics, artificial intelligence, coding, circuit design and generators as well as VR and AR, the I-Jet interns are carving the way for smart boating. Learn more about i-Jet.

Explore i-Jet

Brunswick can now legitimately claim to be the industry’s big idea incubator. When it comes to innovation Brunswick is nimble and moving fast, inside and outside the company.

– Trade Only Today

Big Ideas. Big Wins.



NMMA Innovation Award
Red Dot Award
Top Products Award
CES Award