Life Fitness Shows Off 'Smarts' With Launch of New Home Treadmill
SCHILLER PARK, IL -- (MARKET WIRE) -- 12/08/10 --
F1 SmartTM Designed for Fitness Lovers and New Year's Resolutions
Life Fitness, recognized for providing quality fitness equipment to health clubs and homes around the world, has launched its latest piece of innovation in time for New Year's resolutions - the F1 SmartTM home treadmill. The F1 Smart is an easy-to-use, foldable treadmill with seven pre-programmed workouts, plus a library of workouts that can be created through the Virtual Trainer Website. The new treadmill utilizes a patented FlexDeck® Shock Absorption System to reduce joint stress by up to 30 percent, when compared to running on concrete or other hard surfaces. Like the company's health club equipment, the F1 Smart treadmill was refined and tested in a laboratory to ensure the superior biomechanics.
"The F1 Smart Treadmill appeals to at-home exercisers on a number of levels," said Bob Quast, vice president of brand management, Life Fitness. "With a variety of intuitive features, the F1 Smart comes at a price that many exercisers can afford, just in time for New Year's resolutions."
For consumers, the F1 Smart offers more than a regular treadmill. The treadmill's energy-saving feature automatically puts the treadmill into energy- saver mode after workouts, lowering energy use by 90 percent. The F1 Smart even features iPod® compatibility, so that consumers can exercise and charge their listening device while enjoying their favorite music.
For a fun and easy way to get recommended programs, create and share workouts, plus track progress, visit www.virtualtrainer.lifefitness.com.
The F1 Smart treadmill is available at participating retailers nationwide. The suggested retail price is $2,499.
Follow Life Fitness on Twitter at www.twitter.com/lifefitness or join the Facebook fan page at www.facebook.com/lifefitness.
About Life Fitness
Life Fitness is the global leader in providing fitness equipment. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Schiller Park, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC).
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Life Fitness and the FlexDeck® Shock Absorption System are registered trademarks of Brunswick Corporation. iPod is a registered trademark of Apple, Inc.
Life Fitness, 5100 River Road, Schiller Park, IL 60176. Phone: 847.288.3300, www.lifefitness.com
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Source: Brunswick Corporation via Thomson Reuters ONE
Media Contacts: Lauren Kamm Life Fitness 847.288.5978 Email Contact Fabia J. Talhame JSH&A Public Relations 630.916.3031 Email Contact
Released December 8, 2010