Bayliner, Maxum and Trophy Boat Brands Set Out to Build Consumer Confidence With Launch of Payment Protection Promotion
LAKE FOREST, Ill., May 22 /PRNewswire-FirstCall/ -- Marine dealers for the popular Bayliner, Maxum and Trophy boat brands will have a powerful new tool at their disposal starting this Memorial Day weekend to help them sell more new boats during this year's peak boat selling season. Under a Payment Protection promotion, which continues through the Fourth of July weekend, these three Brunswick boat brands will make the monthly boat payments for those buyers who may unfortunately lose their jobs due to current economic conditions.
Under the plan, Bayliner, Maxum and Trophy will pay up to nine months of payments if the boat buyer loses his or her job within a year after the boat purchase.
"In today's economy, it is important to alleviate consumer concerns over many issues, including the potential of job loss," said Brunswick Chairman and Chief Executive Officer Dustan E. McCoy. "So, we're addressing it in an effective and impactful manner within the marine community. These brands aim to restore some confidence for the American boat buyer so they can make their dream boat purchase this summer, because we stand behind them not only with quality products, but also with resourceful financing and insurance options."
Payment Protection is offered for all models in the Bayliner, Maxum and Trophy brand lines, with the qualifying monthly payments going up to $500, McCoy explained. Customers must take delivery of their new boats by July 6, 2009.
"These brands are among the first in the marine industry to launch such a large-scale payment protection program, taking our cue from similar efforts that have been used successfully in the automotive industry by Hyundai, Ford and General Motors," said President of Brunswick's US Marine and Outboard Boat Group divisions, Andy Graves. "We're helping our dealers remove an important barrier to sales and reduce their inventories, while also offering true peace of mind for our boat customers. People are understandably anxious in this economy. Payment protection can help allay some of those fears, and help more of our customers experience the joy of boating this summer."
About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity"(TM) in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Arvor, Bayliner, Bermuda, Boston Whaler, Cabo Yachts, Crestliner, Cypress Cay, Harris, Hatteras, Kayot, Lowe, Lund, Maxum, Meridian, Ornvik, Princecraft, Quicksilver, Rayglass, Sea Ray, Sealine, Triton, Trophy, Uttern and Valiant boats; Attwood marine parts and accessories; Land 'N' Sea, Kellogg Marine, Diversified Marine and Benrock parts and accessories distributors; IDS dealer management systems; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables, Air Hockey and foosball tables. For more information, visit http://www.brunswick.com.
SOURCE Brunswick Corporation
Released May 22, 2009