Shaping the Future

Shaping the Future

We lead the way in marine innovation, continuously pushing the boundaries of technology and design. Our next-gen solutions are informed and inspired by consumer insights assembled from the widest marine consumer base in the industry.

Elevating Experiences on the Water

Brunswick ACES Innovation Strategy – Autonomy/Assistance, Connectivity, Electrification and Shared Access – is the core of our industry-leading innovation efforts. Leveraging our deep understanding of the consumer, we bring this strategy to life for the marine environment, elevating and simplifying boating across proficiency levels to deliver an engaging, confidence-inspiring and safe experience.

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A | Autonomy/Assistance

Applying perception systems and machine learning to assist with and automate aspects of boat operation for easier command of the vessel, regardless of experience.

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C | Connectivity

Advancing wireless, digital ecosystems to enable remote boat monitoring, operation of key features and remote data/ information access for a seamless and coherent on/off-boat experience.

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E | Electrification

Leading evolutions in electrification technologies to provide electric propulsion systems and energy management solutions for enhanced boat operation and value for marine consumers.

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S | Shared Access

Innovating participation models to provide a convenient and affordable boat ownership alternative for expanding engagement, attracting new demographics and providing unique opportunities to introduce and scale implementation of ACE Technologies.

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Explore Our State-of-the-Art Facility

At the Brunswick Boat Group Technology Center, we are working on things that will change the future of boating. Meet the team and explore the facility.

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Growing Future Creators

The BI DesignLab is Brunswick’s innovation hub, exploring artificial intelligence, augmented reality, coding and more to make boating simpler, safer, smarter and more sustainable.

Learn more about BI DesignLab

Brunswick can now legitimately claim to be the industry’s big idea incubator.
When it comes to innovation Brunswick is nimble and moving fast, inside and outside the company.

– Trade Only Today