Shaping the Future - Our ACES Strategy :: Brunswick Corporation (BC)

The Brunswick ACES Innovation Strategy brings together our deep understanding of consumer insights with the technologies and business models needed to redefine Autonomy, Connectivity, Electrification, and Shared Access (ACES) in the boating experience.

Featured Initiatives

A | Autonomy/ADAS

Sensing and control technologies that assist both novice and experienced boaters with boat operation for easier, confidence-building command of the vessel.

C | Connectivity

A suite of wireless on- and off-boat technologies that keep you connected anywhere, to support vessel monitoring, control and safety, trip planning and recording, on-board shopping; and to connect with services and providers.

E | Electrification

Leveraging the latest in electrical energy storage, power management and propulsion technologies to power onboard systems and, as an alternative to traditional generators and main propulsion systems.

S | Shared Access

Providing affordable, convenient, and flexible boating services as an alternative to boat ownership for the largest group of marine enthusiasts with diverse needs and recreational desires.

Explore Our State-of-the-Art Facility

At the Brunswick Boat Group Technology Center, we are working on things that will change the future of boating. Meet the team and explore the facility.

Growing Future Creators

Using the latest advancements in technology such as robotics, artificial intelligence, coding, circuit design and generators as well as VR and AR, the i-Jet interns are carving the way for smart boating. Learn more about i-Jet.

Explore i-Jet

Brunswick can now legitimately claim to be the industry’s big idea incubator. When it comes to innovation Brunswick is nimble and moving fast, inside and outside the company.