Brunswick Privacy Policy

Last updated: May 16, 2023

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Brunswick works hard to protect and safeguard your personal data and other data that we collect and retain. This Privacy Policy is meant to help you understand what data we collect, why we collect it, and how you may be able to update, manage, and/or request that we delete your data. This Privacy Policy also sets forth certain obligations and responsibilities you may have regarding your information. Please read this Privacy Policy carefully.


This Privacy Policy applies to information collected by Brunswick Corporation, any affiliated or subsidiary companies (“Brunswick,” “we,” or “us”), offline or online, including, but not limited to all websites or apps that post a link to this Privacy Policy (collectively, “the Sites”).

By continuing to interact with our Sites or otherwise engage with us, you acknowledge that you have read and understand the terms described in this Privacy Policy. This Privacy Policy is incorporated into, and forms an integral part of, the Terms of Use (

For individuals applying for employment with Brunswick, please see our Job Candidate Privacy Notice (


Cookie or First-Party Cookie: lives on the site you are visiting to remember things about your visit.

Data: All records and information, regardless of format. There are two types of data: Personal Data, and Other Data.

  • Personal Data: Personal Data is any record or information relating to a specific person. Personal Data is further categorized based on the type of data collected, and the importance of keeping that data private.
  • Other Data: Other data is data which is not personal data. Examples may include website traffic, aggregated cookie preference trends, link usage rates, larger geographic area (S., Europe, Asia, etc.).

Sale of Personal Data: A sale of personal data in exchange for money or other valuable consideration (benefit).

Share of Personal Data: Sharing personal data with a third-party for targeted advertising for the benefit of a business. No money or other value is exchanged.

Tracking Cookie or Third-Party Cookie; is a text file that a Web browser stores on a user’s machine and that is used to track a user’s activity while roaming on the internet.

Web beacon: Is a file object that is placed on a Web page or in an e-mail message to monitor users’ behavior.

What Data Does Brunswick Collect?

Brunswick collects and processes customers’ personal data for legitimate business purposes. The types of personal data we collect and/or share depend on the product and/or service you have with us. This data can include:

  • Your name and contact information (which may include other identifiers like your alias, IP address, email address, etc.)
  • Your income and employment information;
  • Information about your creditworthiness;
  • Your past purchase and transaction history;
  • Cookie related data related to your internet and other electronic network activity information, which may include information regarding your interaction with our websites (e.g., page scrolling, visitor movement on the website, clicks to advance pages, etc.)

We do not collect data of children under 13. In accordance with our Terms of Use (, children under the age of 13 are not permitted to use our Sites.

How Does Brunswick Collect This Information?

We collect your personal information, for example, when you:

  1. Browse our Sites and/or use our apps *
  2. Purchase a product or sign-up for a mailing list; *
  1. Register your product for warranty service through a dealer;
  2. Submit a warranty claim through Brunswick or a dealer;
  3. Report product/service issues and/or complete customer surveys;
  4. Provide account information or give us your contact information;
  5. Provide information to authenticate your access through the sites, such as username and/or passwords; and/or
  1. Correspond with us directly
  2. Submit a Data Subject Access Request. A minimal amount of data will be kept as evidence of your submitted request.

We collect certain information by automated means when you visit our Sites, such as how many users visited our Sites and the pages accessed. By collecting this information, we learn how to best tailor our Sites to our visitors. We collect this information through various means such as “cookies, tracking cookies” and “web beacons.” For more information regarding our use of cookies, tracking cookies and web beacons, please refer to our separate Cookie Policy ( Our Cookie Policy also details your rights in relation to setting your personal cookie preferences.

* Please see the Brunswick Cookie Policy, and the section on Your Rights below, which both describe your rights to limit the collection of your information via use of our Sites and apps.

Why Does Brunswick Collect This Information?

Brunswick collects your information for the following reasons:

  1. To fulfill a request that you have made and/or fulfill our contractual obligations to you
  2. To manage everyday business needs (like ensuring that our Sites are operating properly)
  3. To comply with relevant laws and regulations
  4. To enforce Brunswick’s policies and procedures and prevent fraud
  5. To perform market research (including by analyzing how users navigate the Sites)
  6. To communicate with consumers about our products and services (including communication of recalls, and administration of warranties)
  7. To provide you with a curated advertisement experience
  8. To provide you with accurate purchase related information (including financing, pricing, and shipment)
  9. To create internal analytics and reports

These reasons are all considered legitimate business purposes. We collect and use the minimal amount of information possible to keep legitimate business purposes running.

Does Brunswick Share or Sell My Personal Information?


Brunswick does share information internally within our own divisions and brands, and with certain third parties. These third parties are our business partners and contractors, and they are bound by contracts, agreements, and monitoring to ensure that your data is treated with utmost protection and respect. Each third-party is carefully vetted, to ensure that they have adequate protection in place to protect your data before we agree to work with them.

Exceptions: HOWEVER, Brunswick may also share information with other third parties for the following purposes ONLY:

  1. To comply with applicable law or legal process (including to law enforcement authorities or other governmental officials)
  2. When necessary to protect the vital interests of a person (including to prevent physical harm, financial loss, and compliance with an investigation of legal/ethical activity)
  3. To enforce Brunswick policy and prevent fraud
  4. To protect our property, services, and legal rights
  5. In connection with a corporate merger, consolidation, restructuring, sale, or other corporate change

How Does Brunswick Share My Personal Information?


Brunswick is headquartered in the United States and thus collects and processes personal data in the United States.

To transfer data from the European Union (EU) and European Economic Area (EEA) to other countries the law requires that we maintain a high standard of protection for the data.

By using the Sites or providing us with your personal information, you are transferring your personal information to us in the United States.

Please be aware that (1) the United States may not provide the same level of protection of personal information as in your country, state, or jurisdiction of residence or nationality; (2) EU authorities have determined that, in some circumstances, the United States does not provide an adequate level of protection for personal information, and (3) when transferred to the United States, your personal information may be accessible by, or otherwise made available to, United States authorities and officials pursuant to judicial and/or administrative orders, decrees, and demands, and/or other domestic laws, statutes, and regulations, applicable in the United States.

In addition, we, and our third-party service providers, transfer the personal information we collect on the Sites to other third countries where we do business. We apply the same warnings, disclaimers, and data protection standards in such third countries.

Standard Contractual Clauses & Data Processing/Protection Agreements. Where appropriate, Brunswick has created and entered into Data Processing or Data Protection Agreements with third parties to ensure the appropriate transfer of your personal information. In the EU and EEA, those agreements incorporate Standard Contractual Clauses (“SCCs”), which have been approved by the European Commission as an adequate means of protection when transferring personal data outside of the EU and EEA. Brunswick, as well as its affiliates, divisions, and subsidiaries rely on these SCCs for data transfers.

Your Rights

Brunswick respects your privacy and takes its privacy obligations seriously. We are committed to the principles and requirements of applicable privacy regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA)/ California Privacy Rights Act (CPRA). We work hard to ensure that your data is secure and processed in a fair and lawful manner.

Brunswick acknowledges your rights:

  1. Right to be informed
  2. Right of access
  3. Right to rectification
  4. Right to object to processing
  5. Right to restrict processing
  6. Right to data portability
  7. Right to be forgotten (also known as right to erasure or right to have your personal data deleted)
  8. Rights related to automated decision making and profiling

To submit a request related to these rights (including your right to have your personal data deleted), please use our Brunswick Privacy Data Subject Access Request Form (, available in the Exercise Your Privacy Rights link in the footer of our Sites. Such requests will be processed according to applicable privacy regulations.

Relatedly, you have the right to opt-out of email marketing communications. Generally, the email marketing communications themselves will contain an “Unsubscribe” link at the bottom of the communication.

In addition to these rights, you also have the right to adjust your cookie preferences. For detailed information, please see our Cookie Policy (, available in the Cookie Policy link in the footer of our Sites. The Cookie Policy is incorporated and adopted under this policy.

Retention of Your Personal Data

Brunswick retains all personal information for the duration of the relevant business relationship and the length of any applicable warranty and statutory limitation period pursuant to a contract or under local laws. This retention is performed in accordance with Brunswick’s information management policies and schedules, as well as the period required by tax and other applicable laws and regulations; and as long as it is necessary for you to be able to bring a claim against us and for Brunswick to be able to defend ourselves against any legal claims. However, we may need to retain personal information for longer periods if it is relevant to an on-going claim or investigation.