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Our Company

At Brunswick, We Believe “Next Never Rests™”

Brunswick Corporation is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future.

Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include, Mercury Marine, Mercury Racing and MerCruiser. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Parts & Accessories, Land ‘N’ Sea, Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. Our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications.

Headquartered in Mettawa, IL, Brunswick has more than 19,000 employees operating in 27 countries. In 2022, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for
the third consecutive year.

Employees

~17,000

As of December 31, 2023

Global Operations

25

Brunswick has operations in 25 countries

2023 Global Revenue $6.4B by Region %

The Rugged Marine Environment is Our Proving Ground

Brunswick designs and manufactures advanced, technology-driven solutions that transforms experiences on the water and beyond.

Propulsion

We design and manufacture advanced, award-winning product solutions and provide world-class services to optimize the on-water experience for our customers.

Key Market Highlight

Strong and growing momentum in large outboard applications

  • Most advanced and contemporary product portfolio – 80% of propulsion revenue from products introduced since 2012
  • Broadest portfolio of marine engines for recreation, commercial and racing applications from 2hp to 1750hp
  • Technology migration from 2-stroke to 4-stroke engines, and from diesel inboard engines to high- horsepower outboard engines

Segment Focus

  • Expand capacity to fuel growth and accelerate Mercury share growth momentum
  • Maintain industry-leading pace of product development and launch
  • Continued concentration on large, underserved markets (Saltwater, Repower and Commercial)
  • New integrated solutions to drive expanded boat OEM relationships

Net Sales

approximate, in billions

Parts & Accessories

The broadest product and solution portfolio serving OEMs, dealers and the aftermarket industry.

Key Market Highlight

  • P&A content per boat increasing
  • Strong and growing need for fully integrated solutions

Segment Focus

  • Win at OEM to drive growth of the installed base
  • Leverage industry-leading distribution and technology integration capabilities
  • Extend market access through all channels
  • Continue to expand portfolio focusing on evolving consumer needs and technology developments
  • Leverage large and growing installed base

Net Sales

approximate, in billions

Brunswick Boat Group

We feature the marine industry's most recognizable recreational marine brands.

Key Market Highlight

  • Portfolio in healthy, growing segments 
  • Premium brand focus

Segment Focus

  • Consumer solutions-focused innovation
  • Strong position in the most profitable, highest growing market categories
  • Expand market share

Net Sales

approximate, in billions

Business Acceleration

With the 2018 formation of Business Acceleration, we are dedicating focused attention on unique, value-added technologies, business models, services and solutions to advance our market position and expand boating participation across a broader consumer base.

Key Market Highlight

  • Uniquely positioned to capture value from new and diverse participation models

Business Focus

  • Make boating more accessible
  • Connected solutions
  • Amplify and enhance the Boating Experience

Innovation is the Heart of Brunswick

Technological creativity, combined with unparalleled executional discipline, allow us to revolutionize experiences on the water and beyond. Innovation is what drives Brunswick forward and excites others to join us as we craft a better, more sustainable future.

Challenging Convention

We are committed to reimagining the future and creating fresh, technology-driven solutions. Anticipating consumer needs positions us to change the game and elevate the industries we serve.

Pursuing Excellence

Driven and dedicated, we are committed to leading industries. Revolutionary technologies and consistently exceptional execution make Brunswick the most trusted business partner and product and service provider.

Driven by Human Experiences

Combining engineering and technological expertise with robust consumer insights allows Brunswick to craft harmonious solutions. We are customer-focused, blending the digital and physical, for frictionless experiences.

Delivering on Synergies

Brunswick prioritizes collaborative and dynamic relationships to support the business transformation we strive to deliver. Leveraging our scale and advanced capabilities, we offer engaging experiences to elevate communities, businesses and careers.

Championing Sustainability

We recognize our role in connecting people to the world we share by creating experiences on the water and beyond. Sustainability is core to our way of business and by making sustainability central to our enduring success, we hold ourselves to a higher standard.

Our Values Make Us Exceptional

Brunswick is committed to integrity, safety, quality, and continuous improvement, and that’s reflected in everything we do.

Our Environmental Efforts

We’re committed to providing products and experiences in a manner that minimizes our impact on the environment.

Our Social Awareness

We support causes and programs that enhance the interests of the marine industry, our employees and the communities in which we live and work.

Our Approach to Governance

We abide by the Brunswick Code of Conduct to ensure we conduct business ethically and with integrity.

View Our Corporate Responsibility

Authentic Leadership

Our leadership team and Board of Directors, along with our 19,000+ employees worldwide, strive each day to set Brunswick apart from our competitors and deliver exceptional results for all our stakeholders.