- Best, premium brands
- Leading market positions
- Unique, value creating marine platform
Our Passion, Experience, Creativity And Resources Set Us Apart
Unmatched pace of new product development and launch driven by advanced design, technology and innovation provide distinct performance features and marketplace advantages.
Partnerships with leading universities give us access to research and talent to address and solve business problems.
Strategic investments and ventures open doors to new technologies.
Unique opportunities for consumer insight that influences our design and investment.
The ability to seamlessly integrate technology to deliver the best boating experiences.
Employees
12,000
As of June 30, 2019
Global Operations
24
Brunswick has operations in 24 countries and serves customers in over 170 markets
2018 Global Revenue $4.1B by Region %
The Brunswick Advantage
Great Business
Attractive Markets
- Marine-only with broad participation in key segments
- P&A aftermarket strength lowers cyclicality
Credible, Profitable Growth
- Outboard engine trends and momentum
- P&A product portfolio
- Expanding array of services and technology
Well Positioned in the Best Markets, With the Best Brands
Our integrated platform is comprised of business segments that include the most notable brand names across all major marine categories.
Marine Engines
We design and manufacture advanced, award-winning product solutions and provide world-class services to optimize the on-water experience for our customers.
Key Market Highlight
Strong and growing momentum in large outboard applications
- Most advanced and contemporary product portfolio – 80% of propulsion revenue from products introduced since 2012
- Broadest portfolio of marine engines for recreation, commercial and racing applications from 2hp to 1750hp
- Technology migration from 2-stroke to 4-stroke engines, and from diesel inboard engines to high- horsepower outboard engines
Segment Focus
- Expand capacity to fuel growth Maintain and accelerate Mercury share growth momentum
- Maintain industry-leading pace of product development and launch
- Continued concentration on large, underserved markets (Saltwater, Repower and Commercial)
- New integrated solutions to drive expanded boat OEM relationships
Net Sales
approximate, in billionsParts & Accessories
The broadest product and solution portfolio serving OEMs, dealers and the aftermarket industry.
Key Market Highlight
- P&A content per boat increasing
- Strong and growing need for fully integrated solutions
Segment Focus
- Win at OEM to drive growth of the installed base
- Leverage industry-leading distribution and technology integration capabilities
- Extend market access through all channels
- Continue to expand portfolio focusing on evolving consumer needs and technology developments
- Leverage large and growing installed base
Net Sales
approximate, in billionsBrunswick Boat Group
We feature the marine industry's most recognizable recreational marine brands.
Key Market Highlight
- Portfolio in healthy, growing segments
- Premium brand focus
Segment Focus
- Consumer solutions-focused innovation
- Strong position in the most profitable, highest growing market categories
- Expand market share
Net Sales
approximate, in billions Excludes sport yachts and yachts net sales of $0.2 billion and $0.1 billion for 2016 and 2017, respectivelyBusiness Acceleration
With the 2018 formation of Business Acceleration, we are dedicating focused attention on unique, value-added technologies, business models, services and solutions to advance our market position and expand boating participation across a broader consumer base.
Key Market Highlight
- Uniquely positioned to capture value from new and diverse participation models
Business Focus
- Make boating more accessible
- Connected solutions
- Amplify and enhance the Boating Experience
Our Values Drive Our Actions
We continuously strive to stay rooted in our ethical values by ensuring our strategic pillars are always aligned with our Code of Conduct and that our employees can make smart, ethical decisions.
Our Environmental Efforts
We’re committed to providing products and experiences in a manner that minimizes our impact on the environment.
Our Social Awareness
We support causes and programs that enhance the interests of the marine industry, our employees and the communities in which we live and work.
Our Approach to Governance
We abide by the Brunswick Code of Conduct to ensure we conduct business ethically and with integrity.
