Innovation and Inspiration

Brunswick is dedicated to defining, creating and continuously innovating the future of the recreational marine market.

Our Passion, Experience, Creativity And Resources Set Us Apart

Unmatched pace of new product development and launch driven by advanced design, technology and innovation provide distinct performance features and marketplace advantages. 

Partnerships with leading universities give us access to research and talent to address and solve business problems.

Strategic investments and ventures open doors to new technologies.

Unique opportunities for consumer insight that influences our design and investment.

The ability to seamlessly integrate technology to deliver the best boating experiences.

Employees

12,000

As of June 30, 2019

Global Operations

24

Brunswick has operations in 24 countries and serves customers in over 170 markets

2018 Global Revenue $4.1B by Region %

The Brunswick Advantage

Great Business

  • Best, premium brands
  • Leading market positions
  • Unique, value creating marine platform

Attractive Markets

  • Marine-only with broad participation in key segments
  • P&A aftermarket strength lowers cyclicality

Credible, Profitable Growth

  • Outboard engine trends and momentum
  • P&A product portfolio
  • Expanding array of services and technology

Well Positioned in the Best Markets, With the Best Brands

Our integrated platform is comprised of business segments that include the most notable brand names across all major marine categories.

Marine Engines

We design and manufacture advanced, award-winning product solutions and provide world-class services to optimize the on-water experience for our customers.

Key Market Highlight

Strong and growing momentum in large outboard applications

  • Most advanced and contemporary product portfolio – 80% of propulsion revenue from products introduced since 2012
  • Broadest portfolio of marine engines for recreation, commercial and racing applications from 2hp to 1750hp
  • Technology migration from 2-stroke to 4-stroke engines, and from diesel inboard engines to high- horsepower outboard engines

Segment Focus

  • Expand capacity to fuel growth Maintain and accelerate Mercury share growth momentum
  • Maintain industry-leading pace of product development and launch
  • Continued concentration on large, underserved markets (Saltwater, Repower and Commercial)
  • New integrated solutions to drive expanded boat OEM relationships

Net Sales

approximate, in billions

Parts & Accessories

The broadest product and solution portfolio serving OEMs, dealers and the aftermarket industry.

Key Market Highlight

  • P&A content per boat increasing
  • Strong and growing need for fully integrated solutions

Segment Focus

  • Win at OEM to drive growth of the installed base
  • Leverage industry-leading distribution and technology integration capabilities
  • Extend market access through all channels
  • Continue to expand portfolio focusing on evolving consumer needs and technology developments
  • Leverage large and growing installed base

Net Sales

approximate, in billions

Brunswick Boat Group

We feature the marine industry's most recognizable recreational marine brands.

Key Market Highlight

  • Portfolio in healthy, growing segments 
  • Premium brand focus

Segment Focus

  • Consumer solutions-focused innovation
  • Strong position in the most profitable, highest growing market categories
  • Expand market share

Net Sales

approximate, in billions Excludes sport yachts and yachts net sales of $0.2 billion and $0.1 billion for 2016 and 2017, respectively

Business Acceleration

With the 2018 formation of Business Acceleration, we are dedicating focused attention on unique, value-added technologies, business models, services and solutions to advance our market position and expand boating participation across a broader consumer base.

Key Market Highlight

  • Uniquely positioned to capture value from new and diverse participation models

Business Focus

  • Make boating more accessible
  • Connected solutions
  • Amplify and enhance the Boating Experience

Our Strategies to Redefine the Marine Industry

Our commitment to technology, innovation and design thinking uniquely position Brunswick to redefine the marine industry.

Exceptional Products and Brands

We believe insight-driven, innovative products, strong brands and exceptional service provide the foundation for customer satisfaction.

Key Initiatives

  • Expand engine and P&A capacity and maintain industry-leading pace of new product development and launch
  • Focus on seamless technology integration

Operating and Quality Excellence

We’re driving quality and operating efficiency programs to further improve the consumer experience and business performance. 

Key Initiatives

  • Capacity expansion, modernization and automation
  • Accelerate LEAN methodologies across the enterprise

Best Employer and Partner

Attract, retain and develop the most talented employees and partners.

Key Initiatives

  • Grow contemporary skills, diversity, and culture
  • Brunswick sustainability program

Customer-centric Innovation

We’re innovating our product, service and business models to attract. engage and retain customers.

Key Initiatives

  • Expand boat club and rental business and gain from the unique insight they provide about the boating experience
  • Grow P&A OEM Integration Services

Frictionless Consumer Experiences

We will win consumers by offering the right experiences at the right time.

Key Initiatives

  • Make boating easier and accessible to a growing population of consumers
  • Amplify the boating experience through services, technology and new business models

Our Values Drive Our Actions

We continuously strive to stay rooted in our ethical values by ensuring our strategic pillars are always aligned with our Code of Conduct and that our employees can make smart, ethical decisions.

Our Environmental Efforts

We’re committed to providing products and experiences in a manner that minimizes our impact on the environment.

Our Social Awareness

We support causes and programs that enhance the interests of the marine industry, our employees and the communities in which we live and work.

Our Approach to Governance

We abide by the Brunswick Code of Conduct to ensure we conduct business ethically and with integrity.

View Our Corporate Responsibility

Brunswick’s Rich History

Our story begins in 1845, when John Brunswick started the Cincinnati Carriage Making Company. Our historical timeline provides a perspective of the agility, courage and strength of the company through our rich 175-year history. 

Our History

Authentic Leadership

Our leadership team and Board of Directors, along with our 12,000 employees worldwide, strive each day to set Brunswick apart from our competitors and deliver exceptional results for all our stakeholders.