Brunswick Corporation : Brunswick Launches Online Dealer Certification for All Brunswick Boat Dealers

LAKE FOREST, Ill., April 30, 2015 - Brunswick Corporation's (NYSE: BC) dealer
services team, Brunswick Dealer Advantage, is pleased to announce continued
improvements to its dealer certification program in an effort to provide greater
value and challenge to the Brunswick marine dealer network. In partnership with
the Marine Retailers Association of the Americas (MRAA), Brunswick dealers can
now complete their certification online using a completely new, interactive
virtual platform.  Brunswick boat dealers also will be introduced to new,
relevant certification requirements and an expanded two-year certification

With the new online platform, Brunswick dealers will have the flexibility to
complete their certification process at a pace that is convenient for them.
Dealers will be able to enter and upload all needed information for each
standard, while receiving step-by-step video instruction along the way. The
system also allows dealers to save their progress as they work through the
standards one-by-one, while retaining the information for the dealers' use in
the future for their recertification.

Once dealers have completed their certification standards, they will attend a
one-on-one webinar with a dedicated facilitator to review their uploaded
content, discuss areas of strength or weakness, and develop specific business
improvement strategies tailored to their dealership.

"We are always looking for ways to provide more value, streamline and improve
dealer processes and help save our dealers' time and money," said Brunswick
Dealer Certification Program Manager, Kirsten Schuchardt. "This innovative
online portal, improved content and simplified two-year certification cycle
allow us to address all of these areas while providing a superior certification
program that our dealers expect and deserve."

The improved Brunswick Dealer Certification guidelines focus on creating
continuous improvement throughout the dealership by maximizing customer
satisfaction, tightening sales management, improving online and social media
marketing, boosting finance and insurance sales, and increasing service
department productivity. The expanded certification cycle saves dealers both
time and money by allowing them to complete their recertification online every
two years, instead of annually.  The online portal eliminates the need for
onsite visits, saving dealers even more.  And dealers who attain any level of
Brunswick Dealer Certification also achieve Marine Industry Certified Dealership
(MICD) status, providing them with two leading industry certifications through
one process and one low price.

"There has never been a better time to become a Certified Dealer," says MICD
Program Director Sonja Moseley. The MICD Program launched its online portal in
March. "Dealers have already commented on how much more smoothly the process
runs, and how much less cumbersome it is to get through each of the standards
and see certification through to completion. The online platform is a true game-
changer for the MICD Program, and now for the Brunswick Dealer Certification
program as well."

With three levels of certification, the Brunswick Certification program benefits
all dealers. Brunswick dealers can enroll in the Brunswick Dealer Certification
program at Brunswick dealers can learn more
about Brunswick Dealer Certification by contacting Kirsten Schuchardt at
920-929-5094 or email

Brunswick Certification is a key part of Brunswick Dealer Advantage, a suite of
leading dealer services in the U.S. and Canada that are designed to help dealers
draw more customers, attract and retain employees and improve operational
efficiencies. Brunswick Dealers can learn more about Brunswick Dealer Advantage
by calling 877-462-3884 or visiting

About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill
"Genuine Ingenuity"(TM) in all its leading consumer brands, including Mercury
and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard
engines; MotorGuide trolling motors; Attwood and Whale marine parts and
accessories; Land 'N' Sea, BLA, Kellogg Marine, Diversified Marine and Bell RPG
parts and accessories distributors; Bayliner, Boston Whaler, Brunswick
Commercial and Government Products, Crestliner, Cypress Cay, Harris, Lowe, Lund,
Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray and Uttern boats, and Life
Fitness and Hammer Strength fitness equipment, and Brunswick billiards tables
and table tennis.  For more information, visit

About Brunswick Dealer Advantage
Brunswick Dealer Advantage offers a broad range of dealer services designed to
enhance the long-term profitability of Brunswick's dealer partners. Business
services focus on four areas: attracting more retail customers, rewarding
employees, enhancing operations and profitability. In the Unites States, retail
marketing services include Blue Water Finance, Boater's Choice insurance,
Brunswick Product Protection and Mercury Product Protection extended service
contracts,,,, ARI internet marketing and
Engaged social media management. Employee rewards include discounts on AT&T and
Sprint wireless, CDW technology products and office supplies from Staples.
Operational and profitability enhancing services include the Brunswick Dealer
Certification program, CDK Global and Constellation Dealership Software,
inventory financing through Brunswick Acceptance Corporation, savings on UPS,
Staples, Elavon credit card processing and more. For information on all
Brunswick Dealer Advantage programs, call 877-462-3884 or visit

About the Marine Industry Certified Dealership Program
Managed by the Marine Retailers Association of the Americas (MRAA), the Marine
Industry Certified Dealership Program (MICD) is dedicated to improving the
customer experience at the retail level. The first step in the Certification
process focuses on establishing a high level of customer satisfaction through
communication, appearance and quality. The second tier of Certification
continues to enhance the customer experience by implementing processes for
overall dealership functionality. At the program's Five Star level, established
organizational procedures are implemented to ensure smooth operations and happy
customers. To learn more about the MICD Program, visit

| Contact:   Daniel Kubera                                    |
|     Director - Media Relations and Corporate Communications |
| Phone:   847-735-4617                                       |
| Email:                       |

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Source: Brunswick Corporation via GlobeNewswire