Brunswick Corporation : Brunswick and Engaged! Launch Exclusive Social Media Management Offering

LAKE FOREST, Ill., Oct. 9, 2012 - Brunswick Corporation's (NYSE: BC) dealer
services team is now offering social media management services with exclusive
pricing advantages, through Brunswick Dealer Advantage and together with
Engaged!, for the entire Brunswick marine dealer network.  Specializing in the
marine industry, Engaged! offers multiple levels of social media management
tools and services to build stronger customer relationships, leads and sales for
dealerships of all sizes and all levels of expertise.

For dealers comfortable handling their own social media, Engaged! offers a
powerful, proprietary, all-in-one Social Media Marketing Dashboard.  It is a
unique tool that allows dealers to manage, create, and monitor messaging across
all of their social media services from one easy to use online dashboard.

For dealers who are new to social media or for those who lack the time to manage
it, Engaged! offers complete Social Media Management services for all social
media channels. Engaged! creates and posts relevant, personalized content
tailored to each dealer's business.  The dealer reviews and offers any input
before it is posted, plus receives extensive reporting and analytics to prove
their return on investment.

"Brunswick Dealer Advantage is all about helping our dealers succeed," said
Dustan E. McCoy, Brunswick chairman and chief executive officer. "We are pleased
to be able to offer exclusive pricing advantages on the latest social media
services that let our marine dealers connect with more customers in new ways.
Innovative solutions like Engaged! provide our dealers with powerful tools that
make it easier to use social media to develop and manage leads and grow sales."

Brunswick Dealer Advantage offers a broad and growing menu of leading dealer
services to its U.S. marine dealership community, all designed to help dealers
attract more customers, retain employees, improve operations and lower costs.
Brunswick uses its negotiating strength to offer exclusive discounts on many of
these services for its dealers.

"We are always looking for solutions that will help drive dealer growth and
improve the customer experience," said Brunswick Boat Group President Andy
Graves. "Engaged! lets dealers reach more customers on a new and more personal
level, using the latest social media channels to grow and strengthen customer
relationships. Engaged! makes it easy for our dealers to take full advantage of
this powerful and evolving communication platform."

Engaged! is the latest addition to a list of what is now 32 Brunswick Dealer
Advantage Official Providers for Brunswick marine dealers. This includes
providers like Blue Water Finance, Brunswick Product Protection Corporation,
Brunswick Dealer Certification, and advertising
services, ARI (formerly Channel Blade) website services, AT&T and Sprint
cellular, Ford and GM vehicles, ADP Lightspeed and Constellation Dealership
Software, Aramark uniforms, UPS, Staples and much more.

"We are very pleased to be able to provide our social media management services
to Brunswick's leading marine dealer network through Brunswick Dealer
Advantage," said Engaged! Founder and CEO, Josh Chiles. "We see the power of
social media in driving new leads and customer interest for the marine dealers
we serve every day. We look forward to helping Brunswick dealers use the power
of social media to strengthen their online presence and connect with new and
existing boating enthusiasts in their community for increased sales."

There is no cost to the dealer to participate in Brunswick Dealer Advantage, and
dealers can choose the number of programs that fits their unique business needs.
Dealers can contact Engaged! directly for more information about their services
and pricing by calling 1-888-845-8608 or visiting
 Dealers can learn more about all the marine dealer services offered through
Brunswick Dealer Advantage by calling 1-877-462-3884 or by visiting

About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill
"Genuine Ingenuity"(TM) in all its leading consumer brands, including Mercury
and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard
engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land
'N' Sea, Kellogg Marine, and Diversified Marine parts and accessories
distributors; Bayliner, Boston Whaler, Brunswick Commercial and Government
Products, Cabo Yachts, Crestliner, Cypress Cay, Harris FloteBote, Hatteras,
Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, Trophy,
Uttern and Valiant boats; Life Fitness and Hammer Strength fitness equipment;
Brunswick bowling centers, equipment and consumer products; Brunswick billiards
tables and foosball tables.  For more information, visit

About Brunswick Dealer Advantage
Brunswick Dealer Advantage offers a broad range of dealer services designed to
enhance the long-term profitability of Brunswick's dealer partners. Business
services focus on four areas: attracting more retail customers, rewarding
employees, enhancing operations and profitability. In the Unites States, retail
marketing services include Blue Water Finance, Boater's Choice insurance,
Brunswick Product Protection and Mercury Product Protection extended service
contracts,,,, and ARI (formerly Channel
Blade) internet marketing. Employee rewards include discounts on AT&T and Sprint
wireless, CDW technology products and office supplies from Staples. Operational
and profitability enhancing services include the Brunswick Dealer Certification
program, ADP Lightspeed and Constellation Dealership Software, inventory
financing through Brunswick Acceptance Corporation, savings on UPS, Elavon
credit card processing and more. For information on all Brunswick Dealer
Advantage programs, visit or call

About Engaged!
Engaged! is a social media management firm focused on the marine industry.
Engaged!'s mission is to help companies within the marine industry successfully
use social media and digital technologies to grow and strengthen their online
communities. Businesses can use Engaged!  to unify social strategies across
paid, owned and earned media with Social Marketing Suite of products and
services. Engaged! offerings include full social media management for dealers of
all sizes and communication needs, a proprietary all-in-one social media
marketing dashboard for the sophisticated user, Facebook apps and ads, mobile
apps and much more.

Media contact:
Josh Chiles
Founder and CEO

| Contact: | Daniel Kubera                                           |
|          | Director - Media Relations and Corporate Communications |
| Phone:   | 847-735-4617                                            |
| Email:   |                             |

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Source: Brunswick Corporation via Thomson Reuters ONE