Boston Whaler and Sea Ray Launch New Apps to Enhance the Boat Ownership Experience
METTAWA, Ill., June 30, 2021 (GLOBE NEWSWIRE) -- Two of Brunswick Corporation’s leading boat brands, Boston Whaler and Sea Ray, today announced the launch of the “MyWhaler” and “Sea Ray+” apps, designed to improve the boat ownership experience by reducing friction across the entire ownership journey. The apps, which were officially announced during Brunswick’s Next Wave Investor Day in May, punctuate Brunswick’s ACES strategy with an off-board platform that highlights the Company’s leadership in the marine app marketplace.
“With the launch of MyWhaler and Sea Ray+, we’re excited to provide deeper insights around boat performance and increase brand affinity with value-add resources, in one centralized location,” said Shelby Kirby, Senior Marketing Director, Brunswick Corporation.
Through the functionality of the app, MyWhaler and Sea Ray+ provide immersive brand experiences with the following key features:
- Boat wallet: Upload registration documents, insurance details and marina information, for consolidated easy digital access
- Trip recorder: Use phone GPS to record trips, view summaries, and share trips with family and friends
- Weather: View current temperatures, wind speed and direction, humidity, rain and forecasted conditions to plan on-water activities appropriately
- FAQs: Access readily available answers to some of the most common boating questions
- Checklists: Customize a pre-populated checklist or create a new checklist to prepare for an enjoyable day on the water
- Remote monitoring: Owners with NAUTIC-ON remote monitoring hardware installed on their boats can unlock additional functionality like GPS tracking, geofencing, engine data, alerts and more
Headquartered in Mettawa, Ill., Brunswick Corporation’s leading consumer brands include Mercury Marine outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts accessories including propellers and SmartCraft electronics; Power Products Integrated Solutions; MotorGuide trolling motors; Attwood, Mastervolt, and Whale marine parts; Land ’N’ Sea, BLA, Payne’s Marine, Kellogg Marine, and Lankhorst Taselaar marine parts distribution; Mercury and Quicksilver parts and oils; Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Heyday, Lowe, Lund, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern boats; Boating Services Network, Freedom Boat Club and Boat Class. For more information, visit brunswick.com.
Lee Gordon Vice President – Brunswick Global Communications & Public Relations Brunswick Office: 847-735-4003 Mercury Office: 920-924-1808 Cell: 904-860-8848 Lee.Gordon@Brunswick.com
Released June 30, 2021