Our History

Our storied past includes nearly 200 years of innovation and market leadership.

A Proud Heritage of Doing Business with Integrity

It all began in 1845. John Brunswick had come to America from Switzerland’s Rhine Valley. A carriage-maker by trade, he opened a shop on September 15, 1845, in Cincinnati, where he was introduced to billiards. A master woodworker, Brunswick began to make his own tables, forming a Company that is now approaching 200 years in business.

Since that time, Brunswick has become an established American institution. Agile and resilient, Brunswick has seen the American Civil War, two world wars, dozens of U.S. Presidents and the booms and busts of the American economy.

Brunswick, the world’s leader in recreational boats, marine engines and marine parts and accessories, is one of the longest continually publicly-traded companies on the New York Stock Exchange.

We invite you to learn more about this uniquely American success story and its rich history.

1845

The start of a legend.

John Brunswick, moved to the United States from Switzerland at the age of 14, starts the Cincinnati Carriage Making Company in a small Cincinnati, Ohio, workshop. The product line is expanded beyond carriages to include cabinets, tables and chairs. The Company's first billiards table was produced in 1845 for a successful Cincinnati meatpacker. Word-of-mouth promotion quickly brought requests for more tables. Brunswick boasted, "If it is wood, we can make it, and we can make it better than anyone else can." This company becomes what we know today as Brunswick Corporation.

1848

Brunswick opens a sales office in Chicago.

The office soon expands to include two factories and an 8,000 square-foot billiard parlor on Washington Street.

1855

John's brothers join in.

Company is renamed J.M. Brunswick and Brothers Billiard Table Manufacturing after John's two brothers join the business.

1872

Company renamed J.M. Brunswick Billiard Manufacturing Company.

John Brunswick's brothers leave the firm to start rival firms and billiard parlors in Chicago and San Francisco.

1874

Demand for Brunswick tables continues to increase.

Brunswick merges with rival Julius Balke's Great Western Billiards Table Manufactory to become The J. M. Brunswick and Balke Company.

1878

John Brunswick merges with another rival.

The Brunswick-Balke-Collender Company is the largest billiards equipment operation in the world, larger than all its competitors combined.

1886

Hugh Collender takes over as President.

John Brunswick passes away.

1888

Brunswick is one of Chicago's most successful businesses.

The Company operates from a five-story building on State Street, and has a factory located at Rush and Kinzie and one at Huron and Sedgwick that covered an entire city block, including its warehouse and lumber drying plant.

1890

Moses Bensinger takes over as President of the Company.

Moses Bensinger, Brunswick President and son-in-law of John Brunswick, is credited for Brunswick's entry into the bowling business. He sees great potential in the then-disorganized sport of bowling. He begins making wooden lanes, pins and bowling balls. He would also play an important role in establishing the American Bowling Congress in 1895. In this image, he playfully poses with his wife Elenora, who is the daughter of John Brunswick.

1903

To ensure quality raw material, the Company owns and operates quarries and thousands of acres of timber in the Lake Superior region.

It establishes a company town consisting of a sawmill, lumbercamp, boarding homes, general store, repair shop and miles of railroad track. Company-owned steamboats would haul the maple wood to Big Bay, Michigan, for cutting and then to Muskegon to be dried in what is believed to be the largest wood drying kiln in country.

1904

Benjamin Bensinger takes over as Company President.

Benjamin Bensinger, Brunswick President, son of Moses Bensinger and grandson of John Brunswick, leads the Company through tremendous growth until 1930.

1906

Brunswick builds new factory in Muskegon, Michigan.

The Company constructs 24 houses on "Brunswick Row," company-subsidized housing, for new arrivals.

1907

Chicago becomes the official Company headquarters.

The Ohio corporation was dissolved and the Company was reincorporated in Delaware.

1912

Brunswick opens sales offices internationally.

The Company opens sales offices in Mexico City, Honolulu, Paris and five offices in Canada. In this 1941 El Billar Deportivo magazine, Bob Bensinger, who will become Brunswick Chief Executive Officer in 1930 is featured on the cover.

1913

A fire destroys the Brunswick headquarters building.

The Company moves to a new building in Chicago.

1925

Brunswick stock is listed on the New York Stock Exchange.

1930

Bob Bensinger becomes President of the Company.

Bob Bensinger, the eldest son of Benjamin Bensinger, successfully leads the Company through the Great Depression and introduces modern management methods. The same year, Brunswick introduces a new logo.

1932

The Great Depression hurts Brunswick's bottom line.

During the Great Depression, Company sales fall to a low of $3.9 million from $29.5 million in 1928. There is trouble collecting debts and the Company losses average $1 million a year in the early 1930s.

1945

Brunswick celebrates 100 years.

1950

Ted Bensinger becomes President of the Company.

Ted Bensinger, the brother of Bob Bensinger and son of Moses Bensinger, leads the Company through its most successful period; he acquires 18 companies and introduces the automatic pinsetter. Bob Bensinger becomes Chairman of the Board. In this picture, Ted (r) and Bob (l) Bensinger stand in front of their father's portrait.

1957

Brunswick is listed on Fortune 500 list for the first time.

The Company also establishes The Brunswick Foundation. The Brunswick Foundation supports causes and projects that complement the business interests of Brunswick Corporation and enhance the interests of the Company's employees and the communities in which they live and work.

1960

The Brunswick-Balke-Collender Company changes its name to Brunswick Corporation and adopts a new logo.

1963

Jack Hanigan, the first non-family member to lead Brunswick, takes the reins.

Ted Bensinger retires as President and becomes Chairman of the Board; Jack Hanigan, a former executive and board member of the Dow Corning Corporation takes the reins. Hanigan leads the Company out of financial trouble and focuses on the medical and technical businesses, as well as a home-grown defense division. While Hugh Collender served as President of the Company for a few years in the late 1800s, Hanigan is the first non-family member to serve as the Company's leader.

1965

Brunswick is selected by the U.S. Office of Economic Opportunity to create community revitalization programs.

Renowned for its industrial know-how, Brunswick is selected by the U.S. Office of Economic Opportunity to create job training and community revitalization programs for the economically and socially disadvantaged. Brunswick creates its Community Resources Division, which operates the Chicago Job Corps Center and the Blue Ridge Job Corps Center in Marion, Virginia. The division ceased in 1968.

1972

Brunswick adopts a new logo.

K. Brooks Abernathy, future Chairman and CEO, is elected president and Chief Operating Officer. That same year, Brunswick adopts a new corporate logo. The BC represents the Company's ticker symbols; the globe represents the Company's increasing global commitment. The "B" with a crown is now used as a trademark for the Company's bowling business.

1976

K. Brooks Abernathy leads the Company as Chairman and CEO.

K. Brooks Abernathy, former Mercury Marine President, continues to invest in Brunswick's medical and technology industries.

1977

Brunswick tops $1 billion sales for the first time.

1978

Jack Reichert becomes Brunswick's President and Chief Operating Officer.

Jack Reichert, another former Mercury Marine President, becomes Brunswick's President and COO, operating the business alongside K. Brooks Abernathy, Chairman and CEO.

1981

International sales increase.

International sales increased 460 percent over the past decade, accounting for more than 24 percent of the Company's total revenue.

1982

Jack Reichert becomes Brunswick's President and Chief Executive Officer.

Jack Reichert returns the Company to its leisure-business legacy and divests most of the Company's non-recreational businesses. To improve efficiency, Reichert decentralized Brunswick and moved staff to production sites to improve product quality.

1985

Brunswick Foundation funds restoration of Brunswick Library at St. Ignatius College Preparatory School in Chicago.

The Library, a masterpiece in wood, was originally built in 1872 by craftsmen under the personal supervision of John Brunswick.

1993

Company moves its world headquarters from Skokie, Illinois, to Lake Forest, Illinois.

1995

Brunswick celebrates 150 years.

1995

Peter Larson becomes Brunswick's Chairman and Chief Executive Officer.

Peter Larson came to Brunswick from Johnson & Johnson where he led its consumer and personal care group.

2000

George Buckley becomes Chairman and Chief Executive Officer of Brunswick.

George Buckley, a former Mercury Marine president, focuses on operational excellence and financial discipline and leads the Company into yet another large acquisition phase - this time focusing on marine and technology.

2002

Brunswick opens manufacturing plant in Reynosa, Mexico.

Brunswick opens manufacturing plant in Reynosa, Mexico, to build the Bayliner 175, one of the brand's most successful lines. Today, the plant also manufactures product for Bowling & Billiards.

2003

Brunswick adopts new logo.

The new logo embodies the Company's commitment to implementing fresh ideas, creativity and ingenuity to better the industries in which we participate.

2005

Dustan E. McCoy becomes Brunswick Chairman and Chief Executive Officer.

During his stint as the Brunswick Boat Group president, McCoy nearly doubles the size of the boat group, acquiring 13 boat brands and enhancing the dealer network. He continues his quest to make Brunswick not only the biggest - but the best - in all the industries in which the Company participates.

2007

Brunswick Completes Sale of New Technologies Unit.

Brunswick reaches a definitive agreement to sell Brunswick New Technologies' (BNT) fleet management business unit to Navman Wireless Holdings L.P. Previously, Brunswick had sold the marine electronics portion of BNT to Navico International Ltd., while the segment serving the personal navigation device market was purchased by MiTAC International Corporation. This completes the sale of BNT.

2007

Brunswick Foundation Celebrates 50th Anniversary.

Since 1957, the Brunswick Foundation, a 501(c)(3) charitable organization, has sought to enhance the interests of Brunswick Corporation employees and the communities in which they live and work, as well as support causes and projects that complement the business interests of the Company. Through its Sons and Daughters Scholarship Program, the Brunswick Foundation has awarded nearly $8 million in scholarships to qualified children of Brunswick Corporation employees.

2008

Controlling a Boat Was Never Easier.

In 2008, Brunswick brands introduced several innovative products throughout the year, including: • MerCruiser's Axius and Zeus systems, the world's first fully intuitive joystick piloting systems for precise, worry-free vessel control. The system set new standards for power and performance in marine propulsion. • Life Fitness' innovative cardio equipment that integrates Apple Computer's iPod technology into each machine. • Brunswick Bowling & Billiards' new line of game room furniture and several new billiards tables.

2010 - 2011

Amidst a global economic slowdown, annual new boat sales industry-wide between 2007 and 2010 were reduced by more than half, leading to significant bankruptcies, reorganizations and restructurings within the marine industry. Brunswick used this period of dislocation in the global economy and the global marine industry to secure its global leadership in the marine industry by focusing on three areas:
• Maintaining strong liquidity,
• Supporting our dealer network, and
• Doing the work necessary to come out of this downturn stronger than we began the period.
Specifically, Brunswick:
• Rationalized manufacturing footprint by producing similar boats (regardless of brand) in the same facility.
• Reduced our North American boat manufacturing locations from 28 to 11.
• Consolidated our two U.S. engine plants into Fond du Lac, Wisconsin.
• Reduced our boat brands from 24 to 15.
• Reduced our model options by an average of 30 percent.
• Reduced total U.S. headcount by 46 percent since during this time.
As a result, Brunswick ensured its leadership position in the industry by significantly increasing its cash and marketable securities, dramatically reducing its net debt and restructuring that debt, maintaining its dealer base at roughly 2007 levels as industry-wide about a third of dealers closed and removed more than $450 million of fixed costs.
Brunswick announces it will establish a manufacturing plant in Brazil to produce boats for South America's largest country and the surrounding region. The plant is to be located in the Perini Industrial Park in Joinville, Santa Catarina, Brazil, and have nearly 150,000 square feet of manufacturing space. When in full operation, the plant will have the capacity to produce over 400 boats annually.

2013

Brunswick to Exit Hatteras, CABO Brands.

Brunswick says it will seek a buyer for its Hatteras and CABO brands of motoryachts and sportfishing convertibles, in a decision to exit the category. The sale is completed in early 2013

2014

Brunswick Exits Retail Bowling.

In July, Brunswick announces it will exit the bowling business and sells 85 retail centers to Bowlmor-AMF, and begins seeking a buyer for its Bowling Products business.

2014

Brunswick Builds Marine P&A Business.

Brunswick expands its marine parts & accessories business with the acquisition of Northern Ireland-based Whale and Midwest-based Bell Recreational Products Group.

2014

Brunswick Completes Sale of Retail Bowling Business to Bowlmor AMF.

Citing “a unique opportunity to transfer ownership of this business at an attractive valuation,” Brunswick sells its Retail Bowling Business to Bowlmor AMF for $270 million.

2015

Brunswick Continues to Grow Marine Parts & Accessories Business.

Brunswick adds Australia’s BLA distributor and marine parts market Garelick Manufacturing

2015

Brunswick Acquires SCIFIT to Address Growing Active Aging Market.

SCIFIT is a leading provider of exercise equipment tailored to the needs of the growing number of active aging seniors as well as the medical wellness and rehabilitation fitness segments.

2015

Brunswick Completes Divestiture of Bowling Products Business.

Brunswick completed the sale of its Bowling Products business to BlueArc Capital Management, LLC, a private investment firm based in Atlanta. Terms of the transaction were not disclosed.

2016

Brunswick Acquires Cybex International.

Brunswick acquired Cybex International Inc., a leading maker of commercial fitness equipment, which joined Brunswick’s Life Fitness Division’s portfolio of leading brands. Founded in 1970, Cybex offers a full line of cardiovascular and strength products largely serving the commercial fitness market.

2016

Mark D. Schwabero named Chairman and Chief Executive Officer.

Schwabero, who joined Brunswick’s largest subsidiary Mercury Marine in 2004, most recently had been the Company’s president and chief operating officer, a post to which he was named in May 2014. During his tenure at Mercury, the business launched several successful outboard engine platforms (including Verado and 150hp FourStroke engine), consolidated Mercury’s U.S. engine facilities and delivered record operating earnings.

2017

Brunswick Opens Innovation Lab

The Brunswick Illini - Joint Explorations in Technology lab opened in the Research Park at the University of Illinois at Urbana-Champaign. It works closely with Brunswick corporate and divisional resources to further accelerate Brunswick's progress in areas of high interest, including the Internet of Things, advanced analytics, and a range of human-machine interaction and enhanced user-experience technologies.

2017

New Joint Venture Between Brunswick and TechNexus

ANGLR, an integrated hardware/software offering enabling sport fishers to optimize trip planning and sharing, is one investment stemming from Brunswick’s joint venture with Chicago-based TechNexus Venture Collaborative, which seeks to identify and advance transformative innovation to unlock new growth opportunities in marine.

2018

Brunswick among Forbes’ ‘best employers’

Forbes Magazine has named Brunswick Corporation among its 500 Best Mid-Sized Employers for 2018, which identifies companies that employees like to work for and would recommend to others.

2018

Brunswick acquires Power Products' Global Marine & Mobile Business

In its largest acquisition to date, Brunswick acquires 11 brands that comprise Power Products’ Global Marine & Mobile Business. It is a leading provider of electrical products, such as battery and power management and digital switching, to marine and other recreational and specialty vehicle markets. The group also manufactures and distributes a wide-ranging and diverse portfolio of marine and transportation parts and accessories.

2018

Brunswick forms Business Acceleration

Brunswick brings together a number of cross-functional, cross-business initiatives aimed at accelerating growth and attracting new participants and creating repeat purchases. Nautic-On is among the brands in this group. The NAUTIC-ON onboard system is a hardware kit that allows remote monitoring, and diagnostics so boaters can stay in touch with their boat's key systems 24/7 and easily share information with their service provider to resolve issues.

2019

David Foulkes named Chief Executive Officer

David Foulkes became Brunswick’s Chief Executive Officer in January 2019, succeeding Mark Schwabero, who retired. Foulkes most recently had been responsible for the Brunswick Boat Group as president - Brunswick Marine Consumer Solutions as well as Brunswick's Chief Technology Officer. He joined Brunswick in 2007, and for ten years was head of product development at Mercury Marine, where he led the development of Mercury's award-winning line-up of market-leading outboard engines.

2019

Brunswick sells Fitness, Billiards

Brunswick sells its Fitness business to KPS Capital Partners, LP, a private investment firm, in an all-cash transaction for approximately $490 million.

2019

Brunswick acquires Freedom Boat Club

To expand its presence and scale within the emerging and fast-growing boat club segment, Brunswick acquires Freedom Boat Club (FBC), the segment’s largest operator.

Find out more about past Brunswick businesses

1845

The start of a legend.

John Brunswick, moved to the United States from Switzerland at the age of 14, starts the Cincinnati Carriage Making Company in a small Cincinnati, Ohio, workshop. The product line is expanded beyond carriages to include cabinets, tables and chairs. The Company's first billiards table was produced in 1845 for a successful Cincinnati meatpacker. Word-of-mouth promotion quickly brought requests for more tables. Brunswick boasted, "If it is wood, we can make it, and we can make it better than anyone else can." This company becomes what we know today as Brunswick Corporation.

1850

Abraham Lincoln buys a Brunswick billiard table.

Though the exact date is unknown, Abraham Lincoln is the first real American celebrity to own a Brunswick table. He described the game as a "health inspiring, scientific game, lending recreation to the otherwise fatigued mind." Other celebrities to own Brunswick tables throughout the years include: Buffalo Bill Cody, Andrew Carnegie, John D. Rockefeller, William Vanderbilt, Henry Ford, J.P. Morgan, Teddy Roosevelt, Mark Twain, Babe Ruth, Humphrey Bogart, Nat King Cole, James Dean, Frank Sinatra. Even the U.S. President's retreat location Camp David is furnished with four Brunswick tables.

1890

The Company publishes "Billiards" - the complete textbook on the game.

1890

Moses Bensinger takes Brunswick into the bowling business.

Moses Bensinger sees great potential in the then-disorganized sport of bowling. He begins making wooden lanes, pins and bowling balls. He would also play an important role in establishing the American Bowling Congress in 1895.

1905

Brunswick begins to manufacture cueballs.

Brunswick begins to manufacture Compo-Ivory and Empire cueball sets with the Brunswick registered trademark name "Dart."

1906

The company opens a cue tip tannery in France.

1917

Brunswick produces the first Ivorylene Pocket Balls.

Ivorylene Pocket Balls, would eventually evolve into today's world renown Centennial® Ball.

1946

The magic 8-ball is born.

As a publicity stunt, Brunswick commissions a fortune-telling device that looked like an eight ball. And hence, the magic 8-ball is born. The magic 8-ball rights are currently owned by toy company, Mattel Corporation.

1946

Brunswick continues to expand internationally.

Brunswick completes construction of bowling and billiards manufacturing facilities in Rio de Janeiro, Brazil, and Mexico City, Mexico.

1947

The Company opens its "Cue and Cushion" establishments.

The Company opens its "Cue and Cushion" family-friendly billiards establishments that include a lounge and soda fountain.

1972

Brunswick introduces the game of Air Hockey.

Brunswick employee Bob Lemieux, an avid ice hockey fan and engineer at Brunswick billiards, invents the game of Air Hockey. Brunswick begins to design and manufacture Air Hockey tables.

1974

Brunswick introduces new lines of Briarwood coin-operated games such as Karate and Photo Finish.

1992

Brunswick installs a Recreation Center in Olympic Village during the 1992 Summer Olympics.

Brunswick installs a state-of-the-art Recreation Center in Olympic Village during the 1992 Summer Olympics in Barcelona, Spain. The Center was immensely popular, with Olympic officials and athletes from 170 countries bowling and playing billiards almost non-stop every day.

2003

Brunswick opens its first Home & Billiard Store in the Chicagoland area.

The store carries complete game room furnishings from bar stools to air hockey tables and of course, the Brunswick line of billiards tables. Brunswick now operates one store in Chicago, one store in Boston and two stores in the Denver area.

2003

Brunswick expands its billiards business and acquires Valley-Dynamo.

Brunswick becomes the world's largest manufacturer of billiards tables, foosball and table hockey tables, particularly for the coin-operated and specialty retail sales channels, as well. Valley-Dynamo was sold in 2008.

2008

Brunswick Returns to Its Roots.

Brunswick Bowling & Billiards revives John Brunswick's woodworking skills and introduces a new line of game room furniture.

2011

Brunswick Billiards' Gold Crown® has 50th anniversary.

A billiards icon, the Brunswick Billiards Gold Crown table marked its Golden Anniversary in 2013. It has been updated with new features for optimized playability. The current Gold Crown V edition features nickel-corner castings, apron details and a redesigned ball storage area to give the table a stronger, bolder appearance.

2013

Brunswick Billiards sets the style.

Capturing leading home design trends – reclaimed and distressed wood -- Brunswick's Brixton (shown above) and Merrimack tables were introduced in 2013. Each features a style that will complement rustic room decor or add a vintage touch to a more modern setting.

Find out more about past Brunswick businesses

1855

The Company employs scientists to study rubber.

The Company employs scientists to study rubber and conduct experiments with the substance.

1912

Brunswick enters the rubber business by manufacturing rubber tires and the Whale-Bone-Ite rubber toilet seat.

In light of Prohibition, Brunswick's leader Benjamin Bensinger quickly finds a use for the Company's underutilized manufacturing facilities - manufacturing rubber. Based on the success of the rubber bowling ball and rubber billiards cushions, Brunswick enters the rubber business by manufacturing rubber tires and the Whale-Bone-Ite rubber toilet seat.

1922

Brunswick and B.F. Goodrich partner.

Brunswick and B.F. Goodrich form the Brunswick Tire Corporation, which gives B.F. Goodrich the rights to produce Brunswick branded tires.

1936

Brunswick introduces the Rubberceptor.

Brunswick introduces such items such as the Rubberceptor - a "leak-proof, quiet and sanitary" shower stall floor.

Find out more about past Brunswick businesses

1878

Brunswick expands into the front and back bar business.

Expansion of the product line now includes elaborate and ornate front and back bars made of rich woods, flawless mirrors, and stained glass. Originally offered as special order items, demand from taverns grew so great that a new factory in Dubuque, Iowa, manufactured and shipped the bars around the world.

1903

The Company manufactures store display counters and church pews.

Due to the success of it back bar business, the Company begins manufacturing store display counters and church pews.

1912

The initial prohibition movement cripples Brunswick.

After nearly 70 years of unchallenged success, Brunswick faces its first crisis when the Prohibition movement devastates the bar and bar-fixture business - nearly one-fourth of the Company's revenues.

1935

Brunswick salesmen hit the taverns with a new invention.

The Company knew that the tavern business had changed during the Great Depression, and demand for expensive front and back bars would be minimal. To address this change, Bob Bensinger, Brunswick President and great grandson of John Brunswick, in collaboration with a group of engineers, create the revolutionary table-top refrigerator called the Blue Flash.

1935

Brunswick introduces a new line of soda fountains.

Encouraged by the success of the Blue Flash, Brunswick introduces a new line of soda fountains.

Find out more about past Brunswick businesses

1901

The first American Bowling Congress tournament was held in Chicago; 41 teams competed.

1906

Brunswick introduces the rubber bowling ball and changes the game.

In 1906, a revolutionary rubber bowling ball, Brunswick's Mineralite, is introduced. The $20 ball trumps the competition and boosts bowling's popularity.

1911

The idea for an automatic pinsetter is born.

Since joining the Company in 1911, inventor Ernest Hedenskoog is determined to create an automatic pinsetting machine. Though his four decades of work failed to produce a practical model, many of his patents provided the basis for what would eventually become the Brunswick Automatic Pinsetter.

1944

Brunswick supports the troops.

More than 13,000 billiards tables and 3,000 bowling lanes are installed at military bases by 1945.

1948

Brunswick introduces its latest bowling innovation.

Brunswick introduces its latest innovation - the "range-finder" markings that are inserted into the alley to improve bowlers' precision; the Company also introduces Junior Mineralite balls and accessories for junior bowlers.

1954

Brunswick enters a joint venture with Murray Corporation to produce the automatic pinsetter.

The Company purchases the remaining 50 percent of Murray Corporation in 1957.

1956

Brunswick launches the automatic pinsetter and changes the game of bowling.

The automatic pinsetter not only changes the face of the sport, but the face of the Company. The spectacular success of the pinsetter makes bowling a national rage and causes the Company stock to soar.

1959

Brunswick expands globally, acquiring a manufacturing plant in Ireland.

Brunswick purchases a plant near Dublin to manufacture and assemble bowling equipment; the plant was closed in 1972.

1960

Brunswick continues its expansion by opening bowling centers across the globe.

Brunswick opens American-style bowling centers in England, Germany, the Netherlands, Belgium, France, Austria, Mexico, Peru, Sweden, Brazil, Italy, Switzerland, Finland and Australia.

1962

The bowling boom is over; Brunswick profits tumble.

Brunswick stock plummets from $75 in 1961 to $13 in 1962.

1964

Brunswick enters the bowling retail business.

Brunswick takes physical possession of 131 bowling centers as payment for bowling equipment. Following the bowling bust, recreation centers found it difficult to pay the bills. The Company formed the Bowling Center Operations Division (later, the Brunswick Recreation Centers Division).

1966

Still suffering from the bowling bust, Brunswick closes its Italian factory and many European bowling centers.

1967

Brunswick introduces the automatic scorer.

1973

Brunswick enters a bowling manufacturing joint venture with Fuji Kikai-Hiroshima.

1980

Brunswick opens six bowling facilities in West Germany.

1984

Brunswick acquires the Schmid Company, a bowling equipment manufacturer with operations in Europe.

1988

Bowling debuts as an exhibition sport in the 1988 Olympics in Seoul, Korea.

Brunswick spearheaded the move by sponsoring an international tournament in Las Vegas in 1984, which attracted men and women amateur champions from 14 countries.

2001

Brunswick introduces the Viz-a-Ball bowling ball.

Through a proprietary and patented process, full-color graphics can be printed on the entire bowling ball. Brunswick signs licensing agreements with leading companies to reproduce logos and characters on bowling balls.

2005

Brunswick announces plans to move its bowling ball production to Mexico.

Brunswick announces plans to move its bowling ball production from Muskegon, Mich., to Reynosa, Mexico. Production of coin-operated billiards tables begins to move in 2006.

2007

Brunswick Zone XL looks to transform bowling.

Brunswick continues its commitment to increasing participation and enjoyment in the sport of bowling by opening several Brunswick Zone XLs, advancing its popular “Zone” concept. These large, smoke-free entertainment facilities are ideal for families, bowling leagues, parties, corporate meetings and group events, and offer bowling, laser tag, bumper cars, video game arcades, Brunswick billiards tables, large screen TVs, spacious meeting rooms and much more. In 2010, Brunswick Bowling & Billiards was operating 11 Brunswick Zone XL centers.

2010

Parents magazine honored Brunswick Bowling.

Always a place for great time, Parents magazine honored Brunswick Bowling as one of its ten places for kids and parents to party.

2013

Brunswick’s debuts in Georgia, Illinois

A new concept in bowling centers -- Brunswick's, an upscale bowling and entertainment center – is introduced with two pilot locations in Georgia, and another in Illinois. The new social and contemporary atmosphere includes plush furnishings and mood lighting to create an enhanced ambiance, which is complemented by elevated American pub fare from in-house restaurant Tavern '45, offering local and craft beers and superior service.

Find out more about past Brunswick businesses

1914

Brunswick supports WWI efforts.

Brunswick supplies gun stocks along with wooden wings for WWI fighter planes.

1941

World War II begins.

The Company receives its first government contract and curtails production of "civilian products." Brunswick begins manufacturing defense equipment for the government and converts facilities to accompany production. The Company produces items such as parachute bomb flares, assault boats and aircraft fuselages, illuminating mortar shells and aircraft instrument panels. To augment the work being done in Muskegon, Mich., the Company acquires a manufacturing plant in Marion, Virginia.

1950

Brunswick is awarded $1.6 million in government contracts.

The Company redesigns its facilities to accommodate the contract and subsequently establishes a Defense Product Group in 1952.

1958

Brunswick acquires Philbrich & Strickland.

Philbrich & Strickland uniquely manufactures plastic structures for aircraft.

1974

Brunswick establishes a joint venture with the Sioux Indian Tribe.

The Devils Lake Sioux Manufacturing Corporation, which employs tribe members to assemble camouflage, is established in a region of North Dakota troubled by unemployment. Within years, the enterprise becomes one of the most successful minority businesses in the U.S. This joint venture enables Brunswick to become the sole-source supplier of camouflage systems for the U.S. Government.

1976

Brunswick acquires Celesco.

Brunswick acquires Celesco, which manufactures electronic countermeasures, guided glide weapons and decoys.

1977

The Brunswick defense business continues to make ground-breaking products.

The Brunswick defense business continues to make ground-breaking products, such as the boom arm for the Viking Mars Lander, composite motor cases for missiles and rockets, and a variety of transportable shelters.

1981

Brunswick works on Space Shuttle Columbia.

Brunswick produces more than 400 parts - filters, valves and seals - for the Space Shuttle Columbia, which made two historic trips in 1981.

1985

Brunswick acquires the Advanced Technology Division of Deposition Technology.

The Advanced Technology Division of Deposition Technology provides services to defense and aerospace contractors.

1993

Brunswick divests its defense and technical businesses.

In an effort to return to its leisure and recreation roots, Brunswick divests its defense and technical businesses.

Find out more about past Brunswick businesses

1915

Brunswick enters the music business by manufacturing piano cases and phonograph cabinets.

Brunswick leader, Benjamin Bensinger, looked for other ways to use the skills of men and machines left behind by Prohibition. Piano cases and phonograph cabinets were the answer. Brunswick is contracted by Edison Phonograph Company to create its phonograph cabinets, but making cabinets for others didn't satisfy Bensinger.

1916

The Company starts making phonographs.

The Company purchases Phonograph Motor because it creates an amplifier made of wood instead of metal. Brunswick begins selling Brunswick-branded phonographs.

1920

Brunswick's phonograph cabinet business leads to the creation of the Brunswick Record label.

Brunswick recorded a wide variety of music in New York City and a variety of regional locations inside and outside the United States. The first record under the Brunswick Record label appeared in stores in 1920, and big stars soon followed with exclusive recording contracts - Duke Ellington (pictured here), Benny Goodman, Cab Calloway, among other legendary musicians. One of which was Al Jolson, who later became a member of the Brunswick Board of Directors.

1924

Brunswick begins to install radios in phonograph cabinets.

Brunswick begins to install radios in phonograph cabinets in an agreement with Radio Corporation of America (RCA). When the introduction of the radio threatened the phonograph business, the Company started selling radios - the Brunswick Radiola.

1925

Brunswick introduces the Panatrope.

In collaboration with General Electric Company, Brunswick produces an acoustic phonograph for playing electrically recorded 78s called the Panatrope. Many believe this was Brunswick's finest phonograph.

1930

Brunswick sells its music businesses to Warner Brothers.

Benjamin Bensinger sells the phonograph, Panatrope and record label businesses in order to pay off the Company's $9 million debt.

Find out more about past Brunswick businesses

1952

Brunswick begins manufacturing school furniture and gymnasium equipment.

Brunswick acquires Horn Brothers furniture and begins manufacturing Brunswick-branded school furniture and gymnasium equipment. Brunswick enters the school equipment field after two years of research with educators, designers, architects and orthopedic specialists. Furniture brands include Brunswick, Moduwall, Lifetime Dyton, Burke and Hugh Acton; folding bleachers, school gyms, stages, classroom furniture. The Company furniture wins a gold medal from the Industrial Designers Institute.

1963

Brunswick acquires Burke, Inc.

Brunswick pioneers the concepts of psychologically correct colors in school furnishings and fully-proportioned furniture for each grade level. A Brunswick equipped school provides an educational environment which is easily adapted to new teaching modes and methods.

1969

The Company also sells off its school furniture business.

The Company does so to focus on its defense, medical and marine engine businesses.

Find out more about past Brunswick businesses

1958

The Company enters the sporting goods business by acquiring MacGregor Sports Products.

In a quest to become the "General Motors of Sports," Ted Bensinger begins to acquire companies of all shapes and sizes.

1959

Brunswick becomes a sporting goods giant.

Brunswick acquires Red Head brand, Union Hardware Company, Royal Manufacturing Company, among these acquisitions, Brunswick now offers hockey, baseball, football, boxing, boating, hunting, fishing and camping clothing and equipment, as well as the largest selection of roller skates.

1961

The Company acquires Zebco and Granger Adanac golf clubs.

Zebco, the leader in fishing tackle, was responsible for the introduction of America's first closed-face spinning reel.

1962

Brunswick acquires Langley fishing tackle.

1965

Brunswick manufactures and markets the Snurfer.

Brunswick purchases the rights to manufacture and market the Snurfer, a forerunner of the modern snowboard.

1967

Brunswick becomes the U.S. distributor for Blizzard skis, Anba ski clothing and San Marco ski boots.

These businesses will phase out of Brunswick's portfolio in 1972.

1967

Brunswick's Mercury Marine introduces the MERC snowmobile prototype.

1968

To concentrate on its defense, medical products and marine engine businesses, Brunswick begins to sell some of its recreational businesses, including the Red Head brand.

1971

Brunswick acquires Ben Pearson Archery and Thompson Tackle.

These companies are divested in 1978.

1972

Brunswick acquires the Doll lines of artificial fishing lures.

1973

Brunswick divests its tennis and music gut string business.

1973

Brunswick continues to divest its sporting goods businesses.

Brunswick continues to divest its sporting goods businesses and liquidates Mercury snowmobiles and Doll Thompson fishing lines.

1975

The Company phases out certain recreation products (basketballs, baseballs, footballs and athletic protective gear).

1978

Brunswick discontinues its marine anchor, archery, roller skate and medical resale and distribution businesses to focus solely on the manufacturing of disposable medical items.

1979

Brunswick sells various pieces of the sporting goods business.

Brunswick sells MacGregor and various other pieces of the sporting goods business due to marginal profits. The profitable fishing brands are reorganized into the fishing business.

1984

Brunswick introduces the Quantum line of fishing tackle.

1991

Brunswick continues to grow its fishing business by acquiring Martin Reel Company and Browning reels and rods.

1996

Brunswick stops operation on all golf shafts as the business proves unprofitable.

1996

Brunswick acquires a variety of brands as it enters the outdoor recreation business.

Brunswick acquires a variety of brands as it enters the outdoor recreation business. Brands include Igloo coolers, Weather-Rite, Remington outdoor accessories and Hoppe's shooting sports accessories. Brunswick introduces the American Camper brand.

1997

Brunswick steadily increases its outdoor recreation business.

Brunswick acquires Mongoose and Roadmaster bicycles and the Flexible Flyer line of sleds and wagons. Late in 1997, the Company introduces the Ride Hard bicycle brand.

2000

The outdoor recreation business proves challenging.

Brunswick decides to concentrate on building its market-leading businesses in marine engines, pleasure boats, fitness equipment, bowling and billiards. Brunswick begins to divest its outdoor recreation businesses to concentrate on its recreational marine business. In late 2000, the Company sells Mongoose and Roadmaster.

2001

Brunswick continues to divest its outdoor recreation business.

Brunswick divests Igloo, Hoppe's, Zebco and the remaining fishing tackle operations, but keeps MotorGuide and Swivl-Eze as part of its marine business.

Find out more about past Brunswick businesses

1959

Brunswick enters the medical products business with the purchase of the A.S. Aloe Company.

Over the next year, the Company continues to purchase medical products companies - including T.J. Noonan Company, Massey Surgical, Inc. and Biological Research. At the time, Brunswick was one of the nation's largest marketers of hospital and medical equipment.

1961

Brunswick continues to build its medical products division with the acquisitions of Sheridan Catheter and Instrument Corporation and Roehr Products.

Brunswick divests Roehr Products in 1971; the other companies become part of Sherwood Medical Industries in 1968.

1961

Brunswick acquires Biological Research and Massey Surgical Supply.

1963

Brunswick expands its medical business and purchases Ortho Chemical.

1968

Brunswick's medical products companies are combined and become a wholly owned subsidiary of Brunswick - Sherwood Medical Industries, Inc.

15% of the shares are sold to the public and are traded on American Stock Exchange. Sherwood brands will eventually include: Monoject, Sherwood, Aloe Medical, Aloe Scientific, Argyle, Trylon, Horizon, Grenadier, Clarion, Citadel, Moduline, Moduline 20, Brook and Brentwood.

1969

The Company sells off Aloe Scientific Supplies.

The Company does so to focus on its defense, medical and marine engine businesses.

1970

Brunswick acquires Pioneer Rubber, manufacturer of industrial and household gloves.

1973

Brunswick opens a plant in Petit-Rechain, Belgium for Sherwood Medical Industries.

1978

Brunswick acquires Oxford medical laboratory supplies as part of Sherwood Medical Industries.

1979

Brunswick acquires Coravan blood serum separation tubes and Pierce clinical products and diagnostic test kits.

1982

Brunswick battles for survival.

Whittaker Corporation launches an aggressive, hostile takeover. Whittaker Corporation, a distributor of medical products primarily in the Middle East, sought to take over Brunswick for the Sherwood medical products division and sell off the other pieces of the business. The takeover would ultimately fail.

1982

Brunswick sells Sherwood Medical to American Home Products.

The deal not only deprived Whittaker of the key operation, but it increased Brunswick's earnings per share on continuing operations. In the end, $425 million went to shareholders.

Find out more about past Brunswick businesses

1965

Brunswick develops Brunsmet, a metal fiber product.

The Company creates the Metal Fibers/Tectnetics Group, which will include special materials, filtration systems and valves and controls.

1971

Brunswick builds its technical fibers business and acquires Huyck Metals and Fluid Dynamics.

1973

Brunswick continues to focus on its defense and technical businesses acquiring Wintec aerospace filters and Filterite industrial filters.

1974

Brunswick acquires Ozite, which uses Brunsmet, a product typically used for Defense products, in the production of its indoor-outdoor carpet.

The Company discontinues Ozite carpeting product lines in 1980.

1977

Brunswick's technical business continues to grow with the acquisition of Circle Seal valves and filters and Angar Scientific valves.

1978

Brunswick adds Pressure Sensors high-pressure gauges and Precision Dynamics valves to its technical business.

1980

Brunswick acquires HydroSteam electric steam generators as part of its technical division.

1984

Brunswick acquires Cooper Resources and Energy, a manufacturer of industrial valves.

1988

Brunswick divests its filtration technology business and the majority of its industrial products business.

1993

In an effort to return to its leisure and recreation roots, Brunswick divests its defense and technical businesses.

The sale of the businesses would not be final until 1995.

Find out more about past Brunswick businesses

1997

Brunswick enters the fitness equipment industry.

Brunswick, the market leader in the active recreation industry, moves into the fitness equipment industry by acquiring Life Fitness in June 1997.

1997

Life Fitness acquires the Hammer Strength brand.

Life Fitness purchases the world leader in commercial plate-loaded exercise equipment later in 1997. The acquisition expanded the company's strength-training offerings to its core health club markets and solidified its presence in the athletic arenas of colleges and high schools, professional sports and bodybuilding.

1998

Lifecycle exercise bike turns 30.

1998

Life Fitness acquires the consumer strength brand, ParaBody.

The ParaBody brand adds an impressive lineup of home gym systems, free-weight systems and specialized workout stations to the Life Fitness consumer product portfolio.

1999

Hammer Strength introduces innovative product line.

Hammer Strength Motion Technology Selectorized (MTS) equipment is added to the Life Fitness product offering.

2000

Life Fitness Strength launches dual adjustable pulley system.

This system provided tremendous options to users and personal trainers, who literally can train the entire body on one machine.

2000

Life Fitness expands consumer manufacturing in Minnesota.

Life Fitness expands consumer product headquarters and manufacturing facility in Ramsey, Minnesota.

2000

Life Fitness introduces new, premier home treadmills and cross-trainers.

New consumer Life Fitness T-Series treadmills offer a variety of customization features and unique program options for beginning exercisers and elite runners alike. Later that year, Life Fitness expands total-body elliptical cross-trainer line with the new X-Series – the company's third generation of cross-trainers.

2001

ParaBody revolutionizes functional strength training at home.

Life Fitness introduces the ParaBody 777 Cable Motion Gym System for more unrestricted paths of movement using cables and pulleys. Later that year, ParaBody would launch the space-efficient, total-body machine: the 220 Gym System.

2001

The 500,000th Lifecycle exercise bike crosses the assembly line.

Life Fitness produces the company's historical 500,000th Lifecycle exercise bike at its Franklin Park, Illinois manufacturing facility.

2002

The world-famous Lifecycle exercise bike is redesigned.

Life Fitness launches an all-new lineup of commercial and consumer Lifecycle upright exercise bikes. Later that year, the company introduces redesigned Lifecycle recumbent exercise bikes for both markets.

2002

Life Fitness unveils new home treadmill model, commercial strength-training lineup and stairclimbers.

Life Fitness adds its health club quality consumer treadmill to the company's already popular lineup of five treadmill options for the home. That same year, Life Fitness Strength introduces both the Cable Motion Series and Fit Series strength-training lineups for its commercial fitness facility customers. The company also introduces all-new commercial and consumer stairclimbers that feature natural, independent stepping motion.

2003

Brunswick purchases an interest in Hungarian manufacturer.

Brunswick purchases an 80 percent interest in Protokon, a steel fabricator and electronic equipment manufacturer based in Kiskoros, Hungary, to increase its manufacturing capability of strength-training equipment.

2003

Life Fitness reinvents its Pro Series strength lineup, introduces new cardio product designs and unveils LCD technology.

Life Fitness introduced its durable Pro2 line of Selectorized strength equipment. Later that year, the Life Fitness strength team would launch the sleek Signature Series line of strength equipment. Later in 2003, the Life Fitness cardio team redefines all of its industry leading 90 Series product designs and colors for commercial fitness facilities. The company also launched integrated LCD technology for all commercial Life Fitness cardiovascular products – treadmills, cross-trainers, Lifecycle exercise bikes and stairclimbers.

2004

Life Fitness relocates world headquarters, launches first-ever Life Fitness-branded home strength product and introduces Certified Pre-Owned Program.

Life Fitness moves its corporate office headquarters to Schiller Park, Illinois. The company continues to manufacture products at its Franklin Park, Illinois facility. Later that same year, the company introduces the G5 Cable Motion Gym System using the Life Fitness name and begins to offer its products through a standardized, international Certified Pre-Owned (CPO) Program.

2005

Life Fitness introduces five new consumer treadmills.

Life Fitness launches an entirely new lineup of health club quality treadmills for the home.

2006

Life Fitness launches Circuit Series Strength lineup, Summit Trainer and first foldable treadmill.

This space-efficient line of 11 strength-training machines is designed to deliver time-efficient, total-body workouts in a non-intimidating, easy-to-use format. Later that same year, the Summit Trainer is introduced to combine the best of total body cross-training and climbing with an upper and lower body workout that simulates a trek in the mountains. In 2006, Life Fitness also creates the F3 treadmill – a machine that combines durability with space-efficiency in the home.

2006

Life Fitness redefines facility management with VIVO.

VIVO technology from Life Fitness provides detailed equipment usage information, program popularity reports and exerciser progression statistics, among other insights for fitness facility managers.

2007

Life Fitness revolutionizes the entertainment/exercise experience.

Life Fitness delivers seamless iPod integration with exercise equipment and launches all-new Life Fitness treadmills.

2011

Fitness Equipment, Just As the Customer Orders.

Life Fitness' popular Signature Series is evolving and expanding, to eventually allow facility owners and designers to create customized environments. The series features frame and upholstery options, and StackWraps™ on single station and cable motion machines to perfectly blend functionality and aesthetics.

2012

Life Fitness introduces Synrgy360™.

Life Fitness introduces Synrgy360™, combining several popular total-body, dynamic exercises into a system that helps personal trainers more effectively train individuals and groups, giving users fun, unlimited ways to exercise.

2013

The Discover™ Tablet Console is unveiled.

The interactive, touch screen Discover™ Console takes fitness technology to a new level, offering enhanced engagement for both exercisers and facility owners.

2013

LFconnect™ Technology Solutions.

Life Fitness creates the LFconnect app, LFconnect.com and the LFopen™ platform with an eye on the future. LFconnect Technology Solutions provide facilities with valuable equipment information and a new level of connection with members. Exercisers benefit from motivating workout tracking and added engagement with their workouts.

2013

Life Fitness relocates world headquarters.

Life Fitness moves its corporate office headquarters to Rosemont, Illinois.

2014

Life Fitness takes it small group training outside.

The SYNRGY BlueSky™ Outdoor Training System, based on the groundbreaking SYNRGY360 system, gives facilities another exciting and invigorating group training option.

2014

The Life Fitness cardio line expands.

Life Fitness adds two first-time offerings, the FlexStrider™ Variable-Stride Trainer and PowerMill™ Climber, to its large breadth of products.

2014

Insignia Series strength equipment sets a new standard.

The Insignia Series raises the bar for premium Selectorized equipment, combining elegant and inviting aesthetics with thoughtfully designed user-friendly features.

2014

Hammer Strength Marks 25th Year.

Hammer Strength has been building athletes for more than 25 years. Not just elite athletes, but those with the focus and determination to want to train like one.

2015

InMovement introduced.

InMovement, a global company born into Brunswick Corporation’s fitness and active lifestyle division, was launched. It is a new business dedicated to bringing movement back to the workplace.

2016

Ramsey plant expansion completed.

Life Fitness marked the completion of a nearly 50,000-square-foot expansion, which will provide increased production capacity and efficiency, at its manufacturing facility in Ramsey, Minnesota. The expansion has increased the size of the factory to a total of more than 333,000 square feet

2017

Indoor Cycling expands Fitness Division

Brunswick Corporation acquires Indoor Cycling Group (ICG), a market leader specializing in the design of indoor cycling equipment. ICG, based in Nuremburg, Germany, becomes part of Life Fitness.

Find out more about past Brunswick businesses

2002

Brunswick enters the marine and navigation technology business with the acquisition of Northstar Technologies, Inc.

2003

Brunswick purchases a 70 percent interest in Navman - a New Zealand-based manufacturer of marine navigation and global positioning system (GPS) products.

Brunswick subsequently purchases the remaining 30 percent of Navman in 2004.

2003

Brunswick acquires New Eagle Software, a systems consulting and software provider.

2006

Brunswick pursues the sale of its marine navigation and GPS-related technology businesses.

"Brunswick New Technologies" products are primarily based on GPS technologies and sold in the personal navigation devices, fleet tracking, and automotive and marine markets under the Navman, MX Marine and Northstar brands. The Company decided in April 2006 to focus on its core business segments - marine, fitness, bowling and billiards. As such, the Company determined that continuing to invest in BNT to fuel growth was not consistent with Brunswick's long-term strategic objectives.

Find out more about past Brunswick businesses

1960

The Company enters the marine industry.

The Company enters the marine business by acquiring Owen Yachts and Larson Boat Works. Larson Boats are sold as Brunswick boats.

1961

The Company purchases the Keikhaefer Corporation.

The Company continues to build its marine presence by purchasing the Keikhaefer Corporation - the predecessor of Mercury Marine and Quicksilver.

1961

Brunswick's Keikhaefer Corporation introduces the MerCruiser sterndrive.

The MerCruiser sterndrive outsells all other sterndrives on the market combined. MerCruiser products maintain their leadership position today.

1964

Brunswick sells Larson Boats.

1969

Brunswick acquires Capital Tool.

Capital Tool produces tools, dies and jigs for marine vessels.

1970

Brunswick sells Owen Yachts.

The Company does so to focus on its defense, medical and marine engine businesses.

1971

Kiekhaefer Mercury becomes Mercury Marine.

1974

Brunswick and Mercury Marine introduce the Mariner outboard engine to the Australian marketplace.

The Mariner brand, named to create an image of reliability and durability, was launched in the United States and Europe in 1975

1980

Brunswick opens a Mercury Marine components part plant in Juarez, Mexico.

1984

Brunswick acquires MotorGuide trolling motors as part of its Zebco fishing tackle operation.

1986

Brunswick acquires Sea Ray and Bayliner.

Brunswick re-emerges into the boating business and becomes the undisputed global leader in recreational boating with the acquisitions of Sea Ray and Bayliner.

1988

Brunswick's Mercury Marine works on the Chevrolet Corvette.

Brunswick's Mercury Marine was tapped by General Motors to produce the LT5 high-performance engine for the new ZR1 Chevrolet Corvette.

1988

Brunswick introduces Trophy, Maxum, Robalo and Spectrum boat brands to its marine line-up.

1988

Brunswick purchases Keikhaefer Aeromarine, which later becomes Mercury Racing.

1990

The recession hits and business is once again difficult.

The Company eventually closes 14 boat plants and 3 engine plants.

1991

Brunswick/Mercury Marine start to manufacture Quicksilver inflatable boats in Europe.

The Quicksilver brand originated as Mercury Marine's parts and accessories business. The brand name is recognized and respected by both Mercury and Mariner customers and dealers throughout the European region.

1993

The Company launches a line of Quicksilver aluminum and fiberglass boats.

Because of the success of Quicksilver inflatable boats, the Company launches a line of Quicksilver aluminum and fiberglass boats.

1993

Brunswick acquires Swivl-Eze, a marine accessories company known for its fishing seat pedestals.

1994

Brunswick creates a fishing boat business.

Brunswick acquires Wahoo! Boats and creates a fishing boat business; moves Spectrum, Vision, Starcraft, Monark, Astro boats to this arena.

1995

Brunswick starts to invest in international marine companies.

Brunswick starts to invest in international marine companies by acquiring Örnvik, a long-standing and highly respected Swedish boat brand. Swedish boat customers are loyal to national products. It was important to appeal to customers and dealers in the Swedish market using a well-respected Swedish brand.

1995

Brunswick enters the performance boat segment and acquires Baja Marine.

1996

Brunswick enters the saltwater fishing segment and acquires Boston Whaler.

Boston Whaler was thrust into the national limelight on May 19, 1961, when Life magazine featured photographs of a Boston Whaler as it was sawed in half. Subsequent photographs depicted the captain casually driving away in only half a boat. Thus, the "Unsinkable Legend" was born.

1996

Brunswick acquires a Swedish boat manufacturer, Uttern.

Brunswick began its partnership with Uttern in 1993 and purchased the balance of the company in 1996. Brunswick sought to purchase yet another premium boat company with high brand equity in Sweden. Uttern fit the bill.

1996

Brunswick acquires a minority interest in Askeladden.

Brunswick acquires a 34 percent interest in Askeladden, the premier small boat brand in Norway.

1999

Brunswick acquires Arvor, French fishing boats.

While the product was first produced for the French market, the product had been widely accepted throughout all of Europe, as well as Uganda, Africa and Australia.

1999

Brunswick acquires Savage Boats in Australia.

Looking to expand its presence in the Pacific, Brunswick acquires Savage Boats in Australia. Savage offers a variety of fiberglass and aluminum boats.

1999

Brunswick and Mercury Marine launch SmartCraft.

Brunswick and Mercury Marine launch SmartCraft, a system which connects a boat's diverse onboard systems into a single, integrated system. SmartCraft leads the way in innovation, quality and dependability as it relates to vessel information and control on the water.

2000

Brunswick purchases a minority percent interest in Portugal-based Valiant.

Brunswick purchases a 49 percent interest in Portugal-based Valiant, a leading manufacturer of Rigid Inflatable Boats (RIBs). The Company acquires the remaining interest in 2005. Valiant boats are widely recognized throughout Europe for its many uses, which vary from tenders, which are used to transport people and supplies to and from a large ship on large cruise ships, to heavy duty commercial boats for military and rescue organizations.

2001

Brunswick expands its marine interests with the acquisition of Hatteras Yachts, Sealine and Princecraft.

Brunswick begins to "fill in the white space" in its marine portfolio in an effort to meet the needs of boating customers - in the United States and internationally. That same year, however, Brunswick sells Robalo and Wahoo boats.

2001

Brunswick opens North America's only pressurized lost-foam foundry at Mercury Marine.

Already world-class in aluminum casting, this proprietary technology allows Mercury to efficiently and economically produce a wide array of quality, complex parts that are essential for a new generation of engines in production.

2002

Brunswick acquires Monolith/Integrated Dealer Systems.

IDS is the leading developer of dealer management systems for marine and recreational vehicle dealers.

2002

Brunswick and Mercury Marine launch MotoTron.

MotoTron designs and supplies sophisticated engine control and vehicle networking solutions. This effort is made to more closely partner with its marine dealers and to ensure that every aspect of purchasing and owning a boat is a simple and pleasant experience for the customers.

2002

Brunswick launches Meridian Yachts.

2002

Brunswick and Cummins form Cummins MerCruiser Diesel.

The joint venture aims to supply integrated diesel sterndrives and inboards to worldwide recreational and commercial marine markets.

2002

The Company creates Brunswick Financial Services.

Brunswick partners with financial institutions to provide wholesale financing to its marine dealers and consumer financing to its customers.

2003

Brunswick begins to build an extensive boats parts and accessories business.

The Company acquires Land 'N' Sea and Attwood. Land 'N' Sea is the largest distributor of marine parts and accessories in North America; Attwood is a leading manufacturer of marine hardware and accessories.

2003

Brunswick acquires minority interests in Rayglass boats in New Zealand and Bella, Aquador and Flipper boats in Finland.

Brunswick expands its marine presence internationally by acquiring a minority interest in Rayglass and Protector boats in New Zealand and a 36 percent interest in Bella, Aquador and Flipper boats in Finland.

2004

Brunswick acquires Crestliner, Lowe and Lund.

These companies produce numerous models of aluminum fishing, pontoon, deck and utility boats. The acquisition represents an important step in achieving the Company's goal of 'filling the white spaces' in the aluminum boat segment.

2004

Brunswick acquires Marine Innovations Warranty Corporation.

By offering extended product protection on new and used boats, Brunswick now offers qualifying dealers a full complement of financial services.

2004

Brunswick's Mercury Marine introduces the Verado engine.

The launch of the only supercharged four-stroke outboard engine was the culmination of five years of development and a $100 million investment. The Verado offers acceleration, speed and durability never before seen in a four-stroke outboard engine, yet it is nearly silent.

2005

Brunswick continues to build its marine parts and accessories business.

Brunswick acquires Kellogg Marine, a leading distributor of marine parts and accessories in the Northeast United States. Along with the acquisition of Diversified Marine Products in 2006, Brunswick becomes the largest distribution network of marine parts and accessories in North America.

2006

Brunswick acquires Cabo Yachts to round out its sportfishing convertible portfolio.

2006

Brunswick's Mercury Marine and Cummins MerCruiser Diesel introduce the world's most advanced marine propulsion system - Zeus.

Combining 15 years of testing and research, Zeus promises to make captaining a boat easy. It delivers an unparalleled level of safety, performance and vessel control enabling boaters to maintain a position despite wind and tide, turn 360 degrees on a dime, dock a vessel using joystick control and check systems and engines and monitor entertainment from one screen. It will be made available for model year 2008 boats.

2007

Boston Whaler Celebrates 50th Anniversary Milestone.

Boston Whaler was created in 1958 when Richard T. Fisher – a Harvard-educated engineer by trade and a boater by choice – in partnership with naval designer C. Raymond Hunt, first introduced Boston Whaler at the New York Boat Show. Brunswick Corporation acquired Boston Whaler, “The Unsinkable Legend,” in 1995

2007

Brunswick Dealer Advantage Launched.

Brunswick Dealer Advantage features multiple tools and resources designed to help member dealers reduce costs, drive revenue, reward personnel, and enhance the retail customer experience. Participation is voluntary and at whatever level the dealer is comfortable. The Company offers Dealer Advantage to Brunswick dealers, at various levels, serving several industries such as boats and/or engines, fitness, and billiards.

2007

Cypress Cay Pontoons Launches.

The Cypress Cay line of pontoons was launched for the 2008 model year and its model line-up included the Cabana, Angler, Cozumel and Cancun. They are manufactured at Brunswick Leisure Boat Company, LLC; a renowned marine craft manufacturer specializing in elite pontoon boats. Cypress Cay exemplifies the latest in pontoon design trends and delivers the utmost versatility available in water crafts today.

2011

Cypress Cay Introduces the Cayman.

Launching mid-way through the 2011 model year, Cypress Cay introduced the Cayman to its model line-up. Positioned between the upscale Cancun and the mid-level Cozumel, the Cayman offers consumers a luxury pontoon with modern styling and a plush interior.

2012

Mercury Marine releases its new 150hp FourStroke.

Mercury Marine released its new 150 FourStroke outboard engine to North American consumers. The highly anticipated engine - winner of the prestigious 2011 International Boatbuilders Exhibition and Conference Innovation Award – quickly becomes the new top choice for offshore, inshore bay, flats, aluminum, bass, pontoon, runabout, RIBs and aluminum bass boats.

2012

Sea Ray ‘370 Venture’ Boat of the Year.

Sea Ray’s 370 Venture was named “Boat of the Year 2012” by the editors of Boating magazine. Featuring a patent-pending design, the 370 Venture is built around hidden Mercury Marine Verado® outboards, allowing notable expansion of the cockpit and cabin areas.

2012

Sea Ray SLX series grows.

The all-new 230 SLX Sea Ray joins three SLX series bowriders introduced in the past 18 months - the 210, 250 and 270. The series proves to be extraordinarily popular. Pictured to the left is the 350 SLX, introduced in 2013

2013

Effortless joystick piloting becomes available for outboard engines.

Effortless joystick piloting becomes available for outboard engines. Designed and developed for the Mercury Verado outboard, the joystick system can be installed on boats powered by two to four Verado (250hp or 300hp) engines.

2013

Boston Whaler 230 Vantage wins 2013 Miami Boat Show Innovation Award.

Boston Whaler's new dual console 230 Vantage was awarded a National Marine Manufacturers Association (NMMA) Innovation Award at the 2013 Miami International Boat Show. The Innovation Awards, organized by NMMA and judged by Boating Writers International (BWI), recognize products that best meet criteria including innovative distinction from other products currently being manufactured; benefit to the marine industry and/or consumer; practicality; and cost-effectiveness.

2013

Harris FloteBote Wins the 2013 NMMA Innovation Award.

The 2013 Innovation Award at the Miami Boat Show went to Harris FloteBote for its new Crowne model with its innovative design and a comprehensive list of groundbreaking technologies featuring a specially designed power lift sport arch and GPS-based cruise control. The Crowne combines the agility of a sport boat with the supreme comfort of a pontoon.

2013

Pontoon expansion in Indiana.

A Harris FloteBote Cruiser was the first to roll off the line at new 360,000-square-foot plant in Ft. Wayne, Indiana. The Boat Group’s Pontoon operation doubled their space to meet demand.

2013

Mercury completes consolidation/expansion of manufacturing space.

Mercury Marine completed several expansion projects, adding approximately 38,000 square feet to Mercury’s 1.5 million square feet of manufacturing space in Fond du Lac. New equipment for these projects was also installed, and additional equipment is planned for installation in 2014 and 2015, which will optimize the newly constructed building space.

2013

Mercury Marine Named Wisconsin Manufacturer of the Year.

The Wisconsin Manufacturer of the Year Awards are presented annually by Wisconsin Manufacturers and Commerce (WMC) to leading Wisconsin-based manufacturers that produce world-class products and create employment opportunities in their communities. Mercury Marine took top honors in the Mega category, which recognizes companies with more than 750 employees. Mercury employs 5,400 people worldwide, with 3,100 employees in Wisconsin.

2013

Brunswick expands its marine parts and accessories operation

Since 2013, Brunswick has made several key acquisitions to expand its marine parts and accessories operation –in both manufacturing as well as distribution. Brands and operations added include Bell RPG, BLA, PMG Payne Marine Group, Lankhorst Taselar in Europe and Garelick and Whale.

2014

Brunswick Corporation concludes the sale of the CABO and Hatteras brands.

2014

Mercury Marks 75 Years in Business.

Mercury was founded by E. Carl Kiekhaefer in 1939 when he purchased a bankrupt engine manufacturing plant in Cedarburg, Wis. Mercury made its initial mark in the marine industry by providing reliable, innovative products. But it didn't take long before its engines were highly regarded for performance and speed. Mercury has long been recognized for producing engines that not only get you where you want to go, but also get you there first.

2014

Mercury Marine unveils new lineup of FourStroke outboards.

Mercury Marine introduces its new 75, 90 and 115hp FourStroke outboards. The new Mercury FourStroke engines are built with the same architecture as the extraordinarily reliable and extremely popular Mercury 150 FourStroke to ensure they start and run consistently and last longer no matter what conditions they face.

2014

Boston Whaler Announces Major Facilities Expansion Project.

Boston Whaler begins a major facilities expansion project underway at its Edgewater, Fla., headquarters. With an under-roof addition of more than 58,000 total square feet, the expansion will serve to significantly increase Whaler's manufacturing capabilities and expand capacity at a time when the company is enjoying strong growth.

2015

Mercury Marine Earns Fifth Green Masters Honor.

The Green Masters Program measures companies on a broad range of sustainability issues ranging from energy and water conservation to waste management, community outreach and education. Mercury Marine scored well above the Wisconsin state average in eight of the nine sustainability categories. The company scored 599 total points, just six points shy of the maximum. The program average was 363

2015

Mercury Marine chosen among America’s Best Employers.

Mercury Marine, for the first time, is named one of America’s Best 500 Employers for 2015 by Forbes Magazine. It is ranked No. 82. Over 20,000 employees at companies with at least 2,500 people were surveyed for the America’s Best Employers List.

2016

Crestliner Marks 70 Years.

Since 1946 Crestliner has been making boats forged with strength and defined by durability. As a world-wide leader, Crestliner continues to redefine the industry with boats built to last.

2016

Thunder Jet, Heyday join boat portfolio

Brunswick acquired Thunder Jet, a designer and builder of heavy-gauge aluminum (HGA) boats, and Heyday Boats, ski and wake boat brand, in 2016. Brunswick believes these transaction position the Company well growing market segments.

2017

Boston Whaler kicks off 60th Anniversary year

Legend. Leader. These words have been used to describe Boston Whaler since way back in 1958, when founder Dick Fisher sat calmly aboard a Whaler as it was sawed in half... and remained afloat. In 2017, on the eve of its sixth decade, Boston Whaler kicked off a celebration of its Unsinkable legacy with a weeklong series of events, heralding an exciting future to come.

2017

Brunswick Acquires Lankhorst Taselaar

Brunswick acquired Lankhorst Taselaar, a leading marine parts and accessories distribution company based in the Netherlands and Germany.

2018

Mercury Marine Opens State-of-the-Art Noise, Vibration, Harshness (NVH) Technical Center

The two-story NVH (Noise, Vibration, Harshness) Technical Center adds close to 20,000 additional square feet to the more than 2.5 million square-foot campus. This $10 million investment to Mercury’s global headquarters gives the company the largest and most expansive testing facility in the marine industry.

2019

Mercury Marine engines take market by storm

Mercury Marine rejuvenated and expanded of its outboard engine portfolio, culminating with the largest introduction of new outboard models in early 2018 -- nearly 20 next-generation V-8 and V-6 FourStroke outboard engine models. The introductions represent the largest product development project in Mercury’s 79-year history.

2019

Mercury Marine celebrates 80th anniversary

On January 22, 1939, E. Carl Kiekhaefer purchased a bankrupt engine manufacturing plant in Cedarburg, Wisconsin. Now, 80 years later, the business that emerged from those modest beginnings, Mercury Marine, is a company with 7,000 global employees that is heralded as the world’s leading manufacturer of marine propulsion systems, as well as marine parts and accessories.

2019

Sea Ray marks 60 years in business

2019 will mark the 60th anniversary of Sea Ray at the helm of defining the boating lifestyle. Sea Ray and its dealer partners enter a new decade of innovation, with great momentum fueled by a strong fall season.

2019

Mercury Marine Top Wisconsin Manufacturer

Mercury Marine is named Wisconsin Manufacturer of the Year in the Mega category, the third time it has won this prestigious award. Mercury also won in 2006 and 2014.

2019

Brunswick Boat Group Technology Center officially opens

Brings engineering and design functions together for a world-class center for product and technology development, and design excellence

Find out more about past Brunswick businesses