Brunswick Corporation : Brunswick Goes National With Boater Education For Its Dealers Through The United States Power Squadrons

LAKE FOREST, Ill., Feb 6, 2014 - Brunswick Corporation's (NYSE: BC) dealer
services team, Brunswick Dealer Advantage, is going nationwide with its
education program promoting boater education at Brunswick marine dealerships in
partnership with the nation's leading boater education organization, United
States Power Squadrons® (USPS), an industry first. The national launch comes
after a successful pilot program roll-out with recruitment of local USPS
chapters to participate across the country. Brunswick celebrated the national
launch by also announcing a new USPS boater education sponsorship and award last
Saturday at the 2014 annual USPS meeting in Jacksonville, Fla.

The successful pilot program roll-out now allows Brunswick to offer dealers
boater education classes and seminars at 75 percent of Brunswick's more
than 3,200 boat and engine selling dealer locations. Courses range from two-hour
seminars on popular topics like power boat handling, navigation and how to
handle emergencies to the comprehensive eight-hour America's Boating Course that
covers all major aspects of boating safety and enjoyment, meets state boater
certification requirements and may even lower the boater's insurance premiums.

"Boater education is good for boating and good for the industry," said Brunswick
Chairman and Chief Executive Officer Dustan E. McCoy. "Offering classes on how
to have a fun and safe experience on the water expands participation among new
and experienced boaters alike. We are very pleased to partner with the leader in
boater education to help us improve boater education on a national level."

Brunswick also announced a new Platinum level national sponsorship of the USPS,
and launched a new Brunswick Boater Education award for the local USPS chapters
that taught the most classes at Brunswick dealerships during the year. For the
2013 pilot program year, the Brunswick Boater Education awards have been awarded
to the following local USPS chapters:

Platinum:   Sacandaga Power Squadron, Amsterdam, N.Y.
Gold:         Mohawk Hudson Power Squadron, Ballston Lake, N.Y.
Silver:        Everett Sail and Power Squadron, Everett, Wash.

"We are very pleased to be able to partner with USPS to be able to offer
superior boater education at our dealerships nationwide," said Brunswick Boat
Group President Andy Graves. "We congratulate our first Brunswick Boater
Education award winners and look forward to many more. We believe it is
important to invest in the fundamentals like education. USPS helps us get

Brunswick's leadership in the marine industry offers the Company's partnership
with USPS a unique capacity to significantly influence boater education on a
national level. Brunswick reaches more boaters as it sells more recreational
boats and more recreational boat engines at more dealership locations than any
other marine manufacturer.

"Our new national partnership with Brunswick is truly ground-breaking," said
USPS Chief Commander John Alter. "Joining forces to promote boating education at
Brunswick's leading dealerships across the country offers tremendous potential
to get more boaters on the water and to improve the boating experience, which
are goals we both share. We look forward to executing our very successful pilot
program on a national scale."

USPS is the leading in-class boater education organization in the United States,
celebrating its 100-year anniversary this year. The non-profit institution
offers courses on all aspects of boating through an all-volunteer force of
expert boaters. There are 401 squadrons serving over 45,000 members, who often
attend classes on a regular basis to advance their understanding and enjoyment
of their true passion - heading out on the water.

"USPS instructors are great at what they do," said owner of Brunswick dealer B &
E Marine in Michigan City, Ind., Rod Bensz. "Our customers find their boater
training very worthwhile. This builds loyalty, sales and referrals for us and
makes our buyers more confident on the water."

Brunswick dealers interested in hosting USPS boater education can learn more by
calling Brunswick's dealer services team, Brunswick Dealer Advantage, at
1-877-462-3884 or by visiting

About Brunswick
Headquartered  in Lake Forest, Ill.,  Brunswick Corporation endeavors to instill
"Genuine  Ingenuity"(TM) in all  its leading consumer  brands, including Mercury
and  Mariner  outboard  engines;  Mercury  MerCruiser  sterndrives  and  inboard
engines;  MotorGuide trolling motors; Attwood marine parts and accessories; Land
'N'   Sea,   Kellogg  Marine,  and  Diversified  Marine  parts  and  accessories
distributors;  Bayliner,  Boston  Whaler,  Brunswick  Commercial  and Government
Products,  Crestliner,  Cypress  Cay,  Harris  FloteBote,  Lowe, Lund, Meridian,
Princecraft,  Quicksilver, Rayglass, Sea Ray, and Uttern boats; Life Fitness and
Hammer  Strength  fitness  equipment;  Brunswick  bowling centers, equipment and
consumer  products; Brunswick  billiards tables  and foosball  tables.  For more
information, visit

About Brunswick Dealer Advantage
Brunswick Dealer Advantage offers a broad range of business services designed to
enhance  the long-term  profitability of  Brunswick's dealer  partners. Services
focus  on driving more retail  buyers, rewarding employees, enhancing operations
and  profitability. In the Unites States, retail marketing services include Blue
Water  Finance,  Brunswick  Product  Protection  and  Mercury Product Protection
extended    service    contracts,    Boater's   Choice   Insurance,,,, ARI (formerly Channel Blade) internet marketing and
Engaged  social  media  management,.  Employee  rewards  include discounts on GM
vehicles,  AT&T and Sprint  wireless, CDW technology  products, Life Fitness and
Brunswick  Billiards products. Operational  and profitability enhancing services
include   the   Brunswick  Dealer  Certification  program,  ADP  Lightspeed  and
Constellation   Dealership   Software,  inventory  financing  through  Brunswick
Acceptance  Corporation,  savings  on  UPS,  Staples,  Elavon (formerly US Bank)
credit  card processing and  much more. For  information on all Brunswick Dealer
Advantage   programs,   visit  or  call

About United States Power Squadrons
United States Power Squadrons is the largest private boating organization.
 Established in 1914, USPS is a social organization of members who like the
company of others who enjoy boating.  The organization's core expertise is
boating education, from basic introductory programs to celestial navigation,
weather, and boating equipment.  A broad array of full courses and short
seminars are available to the public, and USPS has introduced Boat Operator
Certification to provide boaters with credentials for having demonstrated their
skills.  These programs are being offered in conjunction with Brunswick dealers
and at multiple locations across the U.S.


| Contact: | Daniel Kubera                                           |
|          | Director - Media Relations and Corporate Communications |
| Phone:   | 847-735-4617                                            |
| Email:   |                             |

This announcement is distributed by GlobeNewswire on behalf of 
GlobeNewswire clients. The owner of this announcement warrants that: 
(i) the releases contained herein are protected by copyright and 
    other applicable laws; and 
(ii) they are solely responsible for the content, accuracy and 
     originality of the information contained therein. 
Source: Brunswick Corporation via GlobeNewswire