Brunswick Corporation : Brunswick Launches New Marine Dealer Marketing Technology, New Pricing With ARI Network Serives

LAKE  FOREST, Ill.,  Oct. 28, 2013 -  Brunswick Corporation's  (NYSE: BC) dealer
services  team, Brunswick Dealer  Advantage, is pleased  to launch new automated
lead  management and parts  sales software technology  at new discounts that are
exclusive  for Brunswick marine dealers through ARI Network Services, Inc. (ARI)
(OTCBB:ARIS),  a leader in the category.  All Brunswick dealers, including those
who  are existing  ARI customers,  will now  be able  to save even more on ARI's
comprehensive,  award-winning  and  customized  marine dealer marketing software

Each  software  product  within  ARI's  marketing  technology  suite lets marine
dealers make their online sales process more efficient, effective and productive
for greater customer satisfaction and sales.  SearchEngineSmart(TM)drives search
engine  optimization for more traffic to the dealership website; ePro(TM) custom
dealer  websites improve the  website design to  attract more traffic and sales;
FootSteps(TM)  lets dealers  easily manage  and respond  to all  incoming leads;
WebsiteSmart(TM)  ecommerce software adds cutting-edge parts sales functionality
to  a dealer website; and improved  PartStream(TM) and PartSmart® adds automated
online  and  in-store  sales  and  fulfillment  of  marine  parts from OEM parts
ordering catalogs, respectively.

"Brunswick  Dealer  Advantage  is  always  looking  for  new ways to support our
dealers  in their  efforts to  sell more  and make  more," said Scott Ward, vice
president  of  Brunswick  Financial  Services  and  director of Brunswick Dealer
Advantage.  "ARI helps us do just that. ARI has been a long-term provider, so we
are  very pleased that  they are significantly  expanding their program with new
technology  and deeper  discounts. Simply,  ARI offers  tools for our dealers to
compete  more  effectively,  which  is  what  Brunswick  Dealer Advantage is all

Brunswick  dealers also  can take  advantage of  significant improvements within
many of ARI's products.  Footsteps, ARI's well-known and trusted lead management
system, will for the first time let dealers automatically import all email leads
from  any major  third-party source,  such as  the OEMs  or online  portals like   and  ARI's  PartSmart  eCatalog  product  can  now
integrate  with  over  90 dealer  management  software  providers,  such  as ADP
Lightspeed  and Constellation.   And, PartStream  online eCatalogs and PartSmart
in-store  automated parts catalogs now offer access to over 90 and 125 different
OEM parts catalogs, respectively, including all Brunswick boat and engine parts.

"Our  relationship  with  Brunswick  is  something  we  value very highly, so we
welcome the opportunity to make all of our latest marketing technology even more
affordable  to help automate the sales  process for Brunswick dealers," said Roy
W.  Olivier, president and CEO of ARI. "We  have been a part of Brunswick Dealer
Advantage  since its inception almost seven years ago. We are pleased to write a
new  chapter that will help  even more Brunswick dealers  drive more leads, sell
more products and ultimately become more profitable."

The  new, exclusive  discounts for  Brunswick dealers  will be  deeper than ever
before.  Also, for the first time, the  exclusive discounts will be available on
more  online  and  in-store  software  products  and  website  design  services,
including the upfront installation and monthly product license fees.

Brunswick  Dealer  Advantage  business  services  are available to all Brunswick
marine  dealers.  Dealers  can  choose  the  programs that best fit their unique
business  needs. Sign-up is only  a phone call away.  Dealers can call Brunswick
Dealer  Advantage, which can set them up,  or contact the chosen program partner
directly  to enroll. Dealers can learn  more about Brunswick Dealer Advantage by
visiting or by calling 877-462-3884.

About Brunswick
Headquartered  in Lake Forest, Ill.,  Brunswick Corporation endeavors to instill
"Genuine  Ingenuity"(TM) in all  its leading consumer  brands, including Mercury
and  Mariner  outboard  engines;  Mercury  MerCruiser  sterndrives  and  inboard
engines;  MotorGuide trolling motors; Attwood marine parts and accessories; Land
'N'   Sea,   Kellogg  Marine,  and  Diversified  Marine  parts  and  accessories
distributors;  Bayliner,  Boston  Whaler,  Brunswick  Commercial  and Government
Products,  Crestliner,  Cypress  Cay,  Harris  FloteBote,  Lowe, Lund, Meridian,
Princecraft,  Quicksilver, Rayglass, Sea Ray, and Uttern boats; Life Fitness and
Hammer  Strength  fitness  equipment;  Brunswick  bowling centers, equipment and
consumer  products;  Brunswick  billiards  tables  and  table  tennis.  For more
information, visit

About Brunswick Dealer Advantage
Brunswick  Dealer Advantage offers a broad  range of dealer services designed to
enhance  the long-term  profitability of  Brunswick's dealer  partners. Business
services  focus  on  four  areas:  attracting  more  retail customers, rewarding
employees,  enhancing operations and profitability. In the Unites States, retail
marketing  services include Blue Water Finance, Brunswick Product Protection and
Mercury   Product   Protection   extended  service  contracts,  Boater's  Choice
Insurance,,,,  ARI internet marketing and
Engaged  social  media  management,.  Employee  rewards  include discounts on GM
vehicles,  AT&T and Sprint  wireless, CDW technology  products, Life Fitness and
Brunswick  Billiards products. Operational  and profitability enhancing services
include   the   Brunswick  Dealer  Certification  program,  ADP  Lightspeed  and
Constellation   Dealership   Software,  inventory  financing  through  Brunswick
Acceptance  Company, savings on UPS, Staples,  Elavon credit card processing and
much  more. For  information on  all Brunswick  Dealer Advantage  programs, call
877-462-3884 or visit

About ARI Network Services, Inc
ARI Network Services, Inc. ("ARI") (OTCBB: ARIS) creates award-winning software-
as-a-service   ("SaaS")  and  data-as-a-service  ("DaaS")  solutions  that  help
equipment manufacturers,  distributors and dealers  in selected vertical markets
Sell  More Stuff!(TM) - online and in-store. Our innovative products are powered
by  a proprietary library of enriched original equipment and aftermarket content
that spans more than 10.5 million active part and accessory SKUs, 469,000 models
and  $1.7 billion in retail product  value.  We remove the complexity of selling
and  servicing new and used inventory, parts, garments, and accessories ("PG&A")
for  customers in marine, automotive tire  and wheel, powersports, outdoor power
equipment  RV and  white goods  industries. More  than 22,000 equipment dealers,
195 distributors  and 140 manufacturers worldwide leverage  our web and eCatalog
platforms   to  Sell  More  Stuff!(TM).  For  more  information  on  ARI,  visit


| Contact: | Daniel Kubera                                           |
|          | Director - Media Relations and Corporate Communications |
| Phone:   | 847-735-4617                                            |
| Email:   |                             |

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Source: Brunswick Corporation via Thomson Reuters ONE