Brunswick Corporation : Acclaimed Houston-Area Family Fun Center Breaks Into Bowling

Muskegon, Mich., March 4, 2013 - The popular iT'Z Family Food & Fun that opened
in Willowbrook, Texas, in 2007 has long known a thing or two about how to show
Houstonians a good time. This business even won the coveted Top Family
Entertainment Center in the World award from the International Attractions and
Amusement Park Association (IAAPA) in 2009. But the owners are hardly content to
rest on their laurels. Proof of that can be seen in the recent addition of 12
deluxe bowling lanes to this already delightful destination.

"Our mission is to create a fun experience for families, and bowling is a
perfect activity for family members of all ages to enjoy," said iT'Z Director of
Marketing Cathy Atkinson. "We purchased the top-of-the-line bowling package from
Brunswick - and also received training support for our staff." That equipment
package includes ultra high-performance GS-X(TM) pinsetters, the latest
Vector(®) Plus automatic scoring and management system that does more than ever
to entertain bowlers and help proprietors better manage their centers. "We were
drawn to Brunswick because of its reputation as the clear leader in the
industry," Atkinson added.

iT'Z Willowbrook offers a wide range of other attractions to boot. Thousands of
visitors per week flock to the center's electric bumper cars, 20-foot rock
climbing wall, Disk'O Coaster ride, Monkey Jump ride and, of course, their giant
arcade with over 150 interactive video and redemption games.

The chain - which has five centers - has flourished on the strength of its
distinct business model. Every iT'Z guest buys an unlimited pass to the varied
food buffet that is constantly being restocked with delicious pizza, pastas,
salads, and baked potato fixings. Guests can enjoy most of the attractions by
purchasing food and fun packages that include the buffet, drink refills, plus
points on a Fun Card redeemable for rides and arcade game action. Similarly,
iT'Z charges by the hour to play on its new bowling lanes, as opposed to by the
game. "No one in our area comes close to providing the same value as iT'Z," said

About Brunswick Bowling & Billiards
Headquartered in Lake Forest, Ill., Brunswick Corporation has been a leader in
the recreation business for more than 160 years.  Founded in 1845 to make
billiards tables, Brunswick Corporation is the leader in bringing Genuine
Ingenuity(TM) to everything it makes.  Brunswick Bowling & Billiards, one of the
largest operators of full-service bowling and family recreation centers in North
America, is a full-line supplier of bowling equipment, supplies and consumer
products, and designs billiards tables and accessories. For more information,
visit our Web site at

About iT'Z Family Food & Fun
iT'Z is where families come to eat and play.  iT'Z offers guests a large buffet
with a variety of options including pizza, pasta, soup, salad and dessert. iT'Z
provides high-quality food, themed dining rooms, video games, amusement rides
and attractions.  An ideal place to host birthday parties, sports banquets,
group events and award ceremonies, iT'Z also offers private meeting space for
corporate outings.  For more information visit


| Contact: | Jennifer Waldo                |
|          | Brunswick Bowling & Billiards |
| Phone:   | 231.725.3234                  |
| Email:   |   |

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Source: Brunswick Corporation via Thomson Reuters ONE