Brunswick Corporation: Sea Ray® Wins Best Boat Display at New York Boat Show

Download as PDF 


KNOXVILLE, Tenn., Jan. 10, 2012 - Sea Ray Boats, the world's largest
manufacturer of superior quality pleasure boats, is pleased to announce that it
has won the Best Boat Display award from the 2012 Progressive Insurance New York
Boat Show last weekend. The display was chosen from 60 boat exhibits and was
judged based on use of space, appeal of display, promoting the boating lifestyle
and enhancing the customer experience.

"Sea Ray was chosen for a number of reasons," said Jon Pritko of the National
Marine Manufacturers Association (NMMA) and manager for the boat show. "First,
the display is absolutely visually stunning. The use of different materials
mirrors the quality, design and craftsmanship of the boats, and the use of video
screens and the interactive aspects give potential customers an experience that
is second to none. In addition, the fact that Sea Ray took the initiative to
make an Americans with Disabilities Act-compliant design says a lot about the
brand. Sea Ray has enhanced the consumer experience not only for visitors of its
display, but for the entire boat show as well."

This was the debut of the all-new display, which was created over a nine-month
period by InterGlobal Exhibits of Denver, with input from Sea Ray and its
largest dealer, MarineMax Inc. The expandable exhibit measured over 12,000
square feet as configured in New York, and included in excess of 40 Sony(®
)monitors that played videos and allowed visitors to use the custom Sea Ray app
to see product images, specifications and more. A boardwalk from the show floor
brought visitors up and into the display, placing them at the foot of an 8-foot
compass rose featuring a backlit Sea Ray logo.

"At Sea Ray, we always strive to demonstrate the exceptional products, service
and lifestyle that we offer to customers. Our new boat show display embodies
this approach and enables visitors to see and feel the premium allure of our
brand," said Rob Noyes, vice president of marketing for Sea Ray. "This award is
a testament to Sea Ray's efforts to bring to life the best sales atmosphere and
owner experience possible."

Sea Ray's new boat show display will make its next appearance at the 2012 Miami
International Boat Show from February 16 to 20. For more information, visit
www.searay.com.

ABOUT SEA RAY

Founded in 1959, Sea Ray is the world's largest manufacturer of superior quality
pleasure boats. Sea Ray is headquartered in Knoxville, Tenn., and operates as
part of the Boat Group division of Brunswick Corporation. With more than 35
models ranging from 18 to 61 feet, Sea Ray makes a boat for every lifestyle -
each built with a unique commitment to quality, craftsmanship and excellence
throughout. Additional information about Sea Ray is available at
www.searay.com.

ABOUT BRUNSWICK

Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill
"Genuine Ingenuity"(TM) in all its leading consumer brands, including Mercury
and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard
engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land
'N' Sea, Kellogg Marine, and Diversified Marine parts and accessories
distributors; Arvor, Bayliner, Boston Whaler, Cabo Yachts, Crestliner, Cypress
Cay, Harris FloteBote, Hatteras, Lowe, Lund, Meridian, Princecraft, Quicksilver,
Rayglass, Sea Ray, Suncruiser, Triton Aluminum, Trophy, Uttern and Valiant
boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling
centers, equipment and consumer products; Brunswick billiards tables and
foosball tables. For more information, visit www.brunswick.com.

# # #

            Rob Noyes - Sea Ray Boats
 Contact:
            2600 Sea Ray Blvd., Knoxville, TN 37914

 Phone:     865.971.6625

 Email:     865.971.6413








This announcement is distributed by Thomson Reuters on behalf of 
Thomson Reuters clients. The owner of this announcement warrants that: 
(i) the releases contained herein are protected by copyright and 
    other applicable laws; and 
(ii) they are solely responsible for the content, accuracy and 
     originality of the information contained therein. 
    
Source: Brunswick Corporation via Thomson Reuters ONE

[HUG#1576636]

Released January 10, 2012