Brunswick and ADP Lightspeed Launch Exclusive Dealer Management Software Offering

LAKE FOREST, Ill., Sept. 22, 2011 - Brunswick's (NYSE: BC) dealer services team,
through Brunswick Dealer Advantage and together with ADP Lightspeed, is now
offering state-of-the-art dealer management software support with exclusive
pricing advantages for the entire Brunswick marine dealer network.  ADP
Lightspeed is a leading provider and part of ADP Dealer Services, a major
division of Automatic Data Processing, Inc. (NASDAQ: ADP), a $10 billion leader
in business outsourcing solutions headquartered in Roseland, N.J.

Brunswick Dealer Advantage offers a broad and growing menu of leading dealer
services to its U.S. marine dealership community, all designed to help dealers
attract more customers, retain employees, improve operations and lower costs.
ADP Lightspeed is the latest addition to a list of top providers like Brunswick
Financial Services, Brunswick Dealer Certification,,,
ARI (formerly Channel Blade), AT&T and Sprint, Aramark, UPS, Staples, US Bank
and many more.

ADP Lightspeed's fully integrated dealer management software lets dealerships
maximize business performance by automating operations and providing powerful
new business building tools for growth. The software facilitates transaction
processing in every department with real-time views of dealership performance at
all levels. In-depth marketing and sales modules let the dealer connect and
expand their customer base for new revenue. All software functions offer easy-
to-use graphic interfaces, and online or on-site expert marine dealer support,
and training is only a phone call away.

 "Brunswick Dealer Advantage is all about helping our dealers succeed," said
Dustan E. McCoy, Brunswick chairman and chief executive officer. "We are pleased
to be able to offer exclusive pricing advantages on technology that lets our
marine dealers run their businesses more efficiently and connect with more
customers. Innovative software solutions like ADP Lightspeed allow dealers to
work smarter, not harder, with powerful tools for growth."

ADP Dealer Services is the leading dealer management systems provider in the
marine, automotive, heavy truck, heavy equipment, powersports and RV industries,
serving dealers in over 100 countries. ADP Dealer Services leverages over 60
years of business technology experience on behalf of its many dealership
clients. ADP Lightspeed is helping to power the growth of hundreds of marine
dealership locations across the U.S., including many Brunswick marine

"We always look for solutions that will help drive dealer growth. When they
succeed, we succeed," said Brunswick Boat Group President Andy Graves. "ADP
Lightspeed's ability to automate and track every aspect of a dealer's business
frees up the dealer to focus more energy on serving the customer and expanding
market share. Advanced dealer management systems offer a very relevant advantage
in today's marine market."

ADP Lightspeed's comprehensive solution suite helps drive increased customer
responsiveness and profitability in every area. For example:
  * Sales: menus and forms speed options and the creation of transaction
  * Marketing: integrated marketing tools, including customer database messaging
    improve repeat and new sales generation,
  * Customer relationship management: comprehensive sales program organizes and
    improves customer lead response,
  * Service: scheduling and tech efficiency trackers help improve shop
  * Parts: inventory tracking and buying guides minimize out-of-stocks,
  * Accounting: automatic posting of all transactions eliminates daily manual
    entries, and
  * Overall: the system tracks the complete business operation in real-time,
    improving coordination and decision-making.

"We are pleased to be able to provide our dealer management systems solutions to
Brunswick's leading marine dealer network through Brunswick Dealer Advantage,"
said ADP Lightspeed's Vice President and General Manager Gregory Smith. "Our
advanced software products and services can truly help transform the way a
dealer does business, increasing productivity, efficiency and, of course,
profitability. We look forward to helping Brunswick dealers use the power of
technology to automate operations and sell more boats."

There is no cost to the dealer to participate in Brunswick Dealer Advantage, and
dealers can choose the number of programs that fits their unique business needs.
Dealers can contact ADP Lightspeed directly for more information about their
services by calling 800-521-0309 or visiting
Dealers can learn more about all the marine dealer services offered through
Brunswick Dealer Advantage by calling 1-877-462-3884 or by visiting

About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill
"Genuine Ingenuity"(TM) in all its leading consumer brands, including Mercury
and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard
engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land
'N' Sea, Kellogg Marine, and Diversified Marine parts and accessories
distributors; Arvor, Bayliner, Boston Whaler, Cabo Yachts, Crestliner, Cypress
Cay, Harris FloteBote, Hatteras, Lowe, Lund, Meridian, Princecraft, Quicksilver,
Rayglass, Sea Ray, Suncruiser, Trophy, Triton Aluminum, Uttern and Valiant
boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling
centers, equipment and consumer products; Brunswick billiards tables and
foosball tables. For more information, visit

About Brunswick Dealer Advantage
Brunswick Dealer Advantage offers a broad range of dealer services designed to
enhance the long-term profitability of Brunswick's dealer partners. Business
services focus on four areas: attracting more retail customers, rewarding
employees, enhancing operations and profitability. In the U.S., retail marketing
services include Blue Water Finance, Boater's Choice insurance, Brunswick
Product Protection and Mercury Product Protection extended service contracts,,,, and ARI (formerly Channel Blade) internet
marketing. Employee rewards include discounts on AT&T and Sprint wireless, CDW
technology products and on supplies form Staples. Operational and profitability
enhancing services include the Brunswick Dealer Certification program, ADP
Lightspeed and Constellation Dealership Software, inventory financing through
Brunswick Acceptance Corporation, savings on UPS, US Bank credit card processing
and more. For information on all Brunswick Dealer Advantage programs, visit or call 877-462-3884.

About ADP Lightspeed
Automatic Data Processing, Inc. (Nasdaq:ADP), with nearly $10 billion in
revenues and approximately 570,000 clients, is one of the world's largest
providers of business outsourcing solutions. Leveraging over 60 years of
experience, ADP offers a wide range of human resource, payroll, tax and benefits
administration solutions from a single source. ADP's easy-to-use solutions for
employers provide superior value to companies of all types and sizes. ADP is
also a leading provider of integrated computing solutions to auto, truck,
motorcycle, marine, recreational vehicle, and heavy equipment vehicle dealers
throughout the world. For more information about ADP Lightspeed, reach us at
1-800-521-0309 or visit the company's Web site

 Media Contact:   Adam Shiflett
                  ADP Lightspeed

 Phone:           801.519.7664


 Contact:   Daniel Kubera
            Director - Media Relations and Corporate Communications

 Phone:     847.735.4617


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Source: Brunswick Corporation via Thomson Reuters ONE