Brunswick Corporation Announces Expansion of BoatClass with Eight New Locations for the 2023 Boating Season
METTAWA, Ill. – April 25, 2023 – Brunswick Corporation (NYSE: BC) today announced the expansion of its BoatClass program, an immersive on-water training program designed to teach boating safety and assist boaters in gaining confidence on the water. New for 2023 and in partnership with Freedom Boat Club, BoatClass will be available in major markets across the U.S. where Freedom has an established presence, including:
- Anacortes, Washington
- Atlanta, Georgia (Lake Lanier)
- Chicago, Illinois
- Clemson, South Carolina (Lake Hartwell)
- Freeport, New York
- Huntington Beach, California
- Milwaukee, Wisconsin
- Tampa, Florida
“Safety is a top priority here for us at Brunswick and across all of our brands,” said Cheri Radovancevic, General Manager of Business Services. “BoatClass is a differentiator in the marketplace by modernizing the boat training experience giving participants a hands-on opportunity to learn and master the skills necessary to be comfortable and confident at the helm.”
Initially launched in 2021, BoatClass has grown to eight locations and offers participants a three-hour basic boater training course led by a Certified US Coast Guard Captain. The program consists of 100 percent on-water training to master techniques such as, shifting and throttle control; turning, stopping, backing drills; 360- to 720-degree pivot turns; docking drills; crossing wakes and wave; speed zone adjustments; anchoring theory and techniques; utilizing boat trim; ferrying; and returning to the slip. This course utilizes the same training methods that have been successful for decades throughout the Freedom Boat Club network.
“Our program is intended to appeal to the next generation of new boaters as well as boaters who are looking to refresh their on-water skills,” continued Cheri Radovancevic, General Manager of Business Services. “We are passionate about making the waterways safe for all and attracting the next generation of boaters, and we believe BoatClass is an excellent entry point to the on-water lifestyle.”
Additionally, as part of the partnership with Freedom Boat Club, after completing their BoatClass course, 2023 graduates will receive a waiver for New Member Orientation on-water training and a reduced entry fee offer, available within 30 days of graduating and applicable to the club they graduated from if they chose to become a Freedom member. To learn more about BoatClass, visit BoatClass.com.
Brunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include, Mercury Marine, Mercury Racing and MerCruiser. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Parts & Accessories, Land ‘N’ Sea, Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. Our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications. Headquartered in Mettawa, IL, Brunswick has more than 18,500 employees operating in 29 countries. In 2022, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the third consecutive year. For more information, visit brunswick.com.
Released April 25, 2023