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Innovating Products

Innovating Products


Brunswick and its brands have had a long and proud history of innovation. Our team embraces the challenge to find, develop and leverage innovations that reduce greenhouse gas emissions associated with the manufacture and use of recreational boating products and be a leader among sustainable companies.

Powering the Future

See how we bring innovative products to life with our Harris Cruiser e-210, the brand’s first all-electric pontoon powered by a Mercury Avator 35e Outboard.

Sustainability Through Innovation

At Brunswick, we strive to advance sustainable boating through fuel-efficient engines, electric propulsion and recyclable materials across its product portfolio.

Products that support sustainability

Mercury Marine’s suite of Avator electric outboards, Navico Group’s Fathom e-Power System and the Harris Cruiser e-210 are examples of our innovative products that support an electric future in the marine industry.

Engine fuel efficiency improvements

Mercury Marine has a long history of continuous innovation to improve marine engine fuel efficiency, including closed-loop fuel control systems, Advanced Range Optimization, computational fluid dynamics drive systems, advanced lubrication systems, active trim and contra-rotating propellers.

Vessel-level innovations that reduce fuel consumption

With a product portfolio that includes boats, engines and navigation electronics, Brunswick is uniquely positioned to develop and bring to market vessel-level integrated solutions that can improve fuel efficiencies and reduce carbon emissions.

Use recycled or recyclable content

We are proactively seeking opportunities to use recycled or recyclable content in our products. This is in addition to the annual use of tens of millions of pounds of scrap aluminum in certain Mercury Marine engines or the use of foam made from 100% recycled plastic bottles for structural cores in certain Brunswick fiberglass boats.

Award-Winning Performance at Miami Boat Show

Brunswick brands and products were honored with 16 awards, a record number of awards for the Company during the Miami Boat Show, North America’s largest boating event. Furthering Brunswick’s position as the leading marine technology company, multiple brands across the organization won awards highlighting innovation, customer satisfaction and marketing excellence, including Boston Whaler, Mercury Marine, Bayliner, Harris and more.

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