Brunswick Corporation Donates Over 850 Life Jackets to Sea Tow Foundation

Sea Tow Foundation’s nationwide Life Jacket Loaner Program benefits from the donation in Florida, Texas, Michigan and Minnesota

Southold, NY (March 27, 2023) – After receiving an overwhelming number of applications for their nationwide Life Jacket Loaner Program, the Sea Tow Foundation called on the boating industry to donate life jackets to help fulfill all of the requests and save boaters’ lives across the country. Brunswick Corporation, a global leader in the marine industry, answered the call and has generously donated 868 life jackets to be repurposed in the Sea Tow Foundation’s Life Jacket Loaner Program. 

The Sea Tow Foundation’s Life Jacket Loaner Program is the largest of its kind in the world, with over 1,000 stands located across all 50 states, plus Washington, D.C., American Samoa and the Virgin Islands. Established to prevent drowning, each of these stands has life jackets ranging in size from infant to adult extra-large that boaters can borrow and return free of charge to ensure that they have a safe day on the water. In the 2023 boating season applications, the Sea Tow Foundation received more than 250 applications from 46 states – a record number – creating a gap of 15,000 life jackets between what communities and organizations need and what the Sea Tow Foundation is able to provide through grants and donations.

Brunswick’s donated life jackets came specifically from Land ‘N’ Sea warehouses located in Pompano Beach, Florida; Houston, Texas; Detroit, Michigan and Eagan, Minnesota. Land ‘N’ Sea is one of over 60 of Brunswick’s brands and is a full-service, wholesale distributor servicing the boating and recreational vehicle industry. All 868 of the life jackets are from their brand, Seachoice, which is a private label exclusive to Land ‘N’ Sea.

“Safety is our number one priority both on and off the water,” said Mike Conners, Land ‘N’ Sea President. “We are thrilled to participate in the Sea Tow Foundation’s mission to make the water safer for everyone and the donation of Seachoice life jackets to aid in their mission was a perfect way for us to continue to support our great friends at the Sea Tow Foundation.”

“Land ‘N’ Sea’s generous donation of 868 life jackets will have an incredible impact on being able to establish new life jacket loaner stations and replenish existing ones,” says Gail R. Kulp, Executive Director of the Sea Tow Foundation. “This life jacket donation exemplifies the boating industry’s commitment to boating safety, and we hope more companies will follow Brunswick’s lead by donating new or gently used life jackets or providing funding to allow us to purchase more life jackets.”

The 868 Land ‘N’ Sea life jackets are being distributed for immediate use in Florida and Texas and will be ready to use during the upcoming boating season in Michigan and Minnesota. In Pompano Beach, Florida, 63 life jackets will be used at Pelican Harbor Marina at a loaner station hosted by Miami-Dade County Parks. In Houston, Texas, 7 life jackets will be used at a loaner station hosted by the Four W’s Fishing Team.

383 life jackets will be used at loaner stations in Michigan hosted by the Ashleigh Iserman Boating Safety Foundation, Manistee Area Leadership Program and the City of Algonac. In Minnesota, 409 life jackets will be distributed to loaner stations hosted by Friends of Pool 2, SWELL Wakesurf, Hub’s Yacht Club and Marina and USACE – Pokegama Dam.

Learn more about the Sea Tow Foundation at

Do you want to donate new or gently used life jackets? Learn more here.


The Sea Tow Foundation – a 501(c)(3) nonprofit organization - was started in 2007 by Captain Joe Frohnhoefer, founder of Sea Tow Services International, after he witnessed too many preventable accidents and fatalities on the water. Through its flagship programs which include the Life Jacket Loaner Program, Sober Skipper Campaign, and the National Boating Industry Safety Awards, the Sea Tow Foundation strives towards its vision of a world where boaters are safe and responsible.

To learn more, visit


Brunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond.  Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include, Mercury Marine, Mercury Racing and MerCruiser. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Parts & Accessories, Land ‘N’ Sea, Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. Our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications.  Headquartered in Mettawa, IL, Brunswick has more than 18,500 employees operating in 29 countries. In 2022, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the third consecutive year. For more information, visit

Colleen Gallagher