Annual report pursuant to Section 13 and 15(d)

Segment Information

v2.4.0.6
Segment Information
 12 Months Ended
Dec. 31, 2012
Segment Reporting [Abstract]  
Segment Information
Note 5 – Segment Information

Brunswick is a manufacturer and marketer of leading consumer brands and operates in four reportable segments: Marine Engine, Boat, Fitness and Bowling & Billiards.  The Company’s segments are defined by management’s reporting structure and operating activities.

The Marine Engine segment manufactures and markets a full range of outboard engines, sterndrive engines, inboard engines and marine parts and accessories, which are principally sold directly to boat builders, including Brunswick's Boat segment, or through marine retail dealers and distributors worldwide. The Company's engine manufacturing plants are located mainly in the United States, China and Japan, with sales mainly to North American, European and Asian markets.

The Boat segment designs, manufactures and markets fiberglass pleasure boats, offshore fishing boats, aluminum fishing boats, pontoon boats and deck boats, which are sold primarily through dealers. The Boat segment's products are manufactured primarily in the United States. Sales to the segment's largest boat dealer, MarineMax, which has multiple locations, comprised approximately 16 percent, 18 percent and 17 percent of Boat segment sales in 2012, 2011 and 2010, respectively.

The Fitness segment designs, manufactures and markets fitness equipment, including treadmills, total body cross-trainers, stair climbers, stationary bikes and strength-training equipment. These products are manufactured primarily in the United States and Hungary or are sourced from international suppliers. Fitness equipment is sold mainly in the Americas, Europe and Asia to health club, military, government, corporate, hospitality and university facilities, and to consumers through selected mass merchants, specialty retail dealers and through the Company's Web site.

The Bowling & Billiards segment designs, manufactures and markets bowling capital equipment and associated parts and supplies, including automatic pinsetters and scorers, bowling balls and other accessories, and billiards tables and accessories. It also operates retail bowling centers. Products are manufactured or sourced mainly from the United States, Mexico and Hungary. Bowling products are sold through a direct sales force or distributors in the United States and through distributors in non-U.S. markets. Consumer billiards equipment is predominantly sold in the United States and distributed primarily through dealers.

During the first quarter of 2012, the Company realigned its global marine operations, which resulted in changes to the components of the Marine Engine and Boat reportable segments. Several Brunswick boat brands based in Europe and Asia, which include Quicksilver, Rayglass and Uttern boats, each of which were previously included in the Marine Engine segment, are now managed and included as part of the Boat segment. Additionally, the Company started evaluating segment results exclusive of certain costs associated with its defined benefit pension plans. As a result of freezing benefit accruals in its defined benefit pension plans, the Company elected to allocate only service-related costs to the operating segment results and report all other components of pension expense on a separate line included in the segment tables presented below. As a result, Interest cost, Expected return on plan assets and Amortization of net actuarial losses previously reported in the Marine Engine and Bowling & Billiards segments, as well as Corporate/Other, are now being reported in Pension - non-service costs. Pension costs associated with Service cost and Amortization of prior service cost, while not significant, remain in the reporting segments as presented in the tables below. Segment results have been revised for all periods presented to reflect the change in Brunswick's reported segments.

As discussed in Note 2 – Discontinued Operations, during the fourth quarter of 2012, Brunswick began reporting its Hatteras and Cabo boat businesses as discontinued operations. These businesses were previously reported in the Boat segment. Segment results have been restated for all periods presented to reflect this change in Brunswick's reported segments.

The Company evaluates performance based on business segment operating earnings.  Operating earnings of segments do not include the expenses of corporate administration, non-service related pension costs, earnings from unconsolidated equity affiliates, other expenses and income of a non-operating nature, interest expense and income, loss on early extinguishment of debt or provisions for income taxes.

Corporate/Other results include items such as corporate staff and administrative costs.  Corporate/Other total assets consist of mainly cash, cash equivalents and investments in marketable securities, restricted cash, deferred and prepaid income tax balances and investments in unconsolidated affiliates.  Marine eliminations adjust for sales between the Marine Engine and Boat segments, which are consummated at established arm’s length transfer prices.

Information as to the operations of Brunswick's operating segments is set forth below:

Operating Segments
 
Net Sales
 
Operating Earnings (Loss)
 
Total Assets
(in millions)
2012
 
2011
 
2010
 
2012
 
2011
 
2010
 
2012
 
2011
Marine Engine
$
1,988.5

 
$
1,905.3

 
$
1,741.6

 
$
243.8

 
$
217.5

 
$
182.8

 
$
728.0

 
$
649.1

Boat
1,002.6

 
1,007.6

 
916.5

 
(28.5
)
 
(27.3
)
 
(109.8
)
 
333.7

 
316.5

Marine eliminations
(231.7
)
 
(203.3
)
 
(185.3
)
 
—

 
—

 
—

 
—

 
—

Total Marine
2,759.4

 
2,709.6

 
2,472.8

 
215.3

 
190.2

 
73.0

 
1,061.7

 
965.6

Fitness
635.9

 
635.2

 
541.9

 
103.1

 
93.4

 
59.6

 
558.9

 
551.7

Bowling & Billiards
322.3

 
325.2

 
323.3

 
28.5

 
23.6

 
17.3

 
251.7

 
251.6

Pension - non-service costs
—

 
—

 
—

 
(24.1
)
 
(30.4
)
 
(37.6
)
 
—

 
—

Corporate/Other
—

 
—

 
—

 
(58.7
)
 
(63.1
)
 
(49.4
)
 
551.9

 
651.9

Total
$
3,717.6

 
$
3,670.0

 
$
3,338.0

 
$
264.1

 
$
213.7

 
$
62.9

 
$
2,424.2

 
$
2,420.8


 
Depreciation
 
Amortization
(in millions)
2012
 
2011
 
2010
 
2012
 
2011
 
2010
Marine Engine
$
39.0

 
$
41.5

 
$
50.9

 
$
3.0

 
$
3.7

 
$
3.6

Boat
22.4

 
25.4

 
32.4

 
1.0

 
2.5

 
4.5

Fitness
5.9

 
5.9

 
8.1

 
0.1

 
0.1

 
0.1

Bowling & Billiards
17.2

 
18.4

 
21.0

 
—

 
—

 
0.6

Corporate/Other
1.4

 
1.9

 
2.7

 
—

 
—

 
—

Total
$
85.9

 
$
93.1

 
$
115.1

 
$
4.1

 
$
6.3

 
$
8.8


 
Capital Expenditures
 
Research & Development Expense
(in millions)
2012
 
2011
 
2010
 
2012
 
2011
 
2010
Marine Engine
$
56.6

 
$
44.3

 
$
29.5

 
$
61.5

 
$
56.7

 
$
51.7

Boat
33.4

 
25.6

 
14.9

 
20.2

 
17.5

 
18.1

Fitness
7.5

 
6.9

 
3.7

 
19.2

 
17.6

 
16.7

Bowling & Billiards
17.4

 
9.9

 
4.9

 
4.4

 
4.1

 
3.8

Corporate/Other
0.3

 
0.4

 
0.6

 
—

 
—

 
—

Total
$
115.2

 
$
87.1

 
$
53.6

 
$
105.3

 
$
95.9

 
$
90.3



Geographic Segments
 
Net Sales
 
Long-Lived Assets
(in millions)
2012
 
2011
 
2010
 
2012
 
2011
United States
$
2,320.4

 
$
2,186.4

 
$
1,971.4

 
$
484.9

 
$
478.2

International
1,397.2

 
1,483.6

 
1,366.6

 
75.1

 
65.7

Corporate/Other
—

 
—

 
—

 
21.4

 
22.0

Total
$
3,717.6

 
$
3,670.0

 
$
3,338.0

 
$
581.4

 
$
565.9